Optimum Choices

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Freedom From Illness:
Optimum Choices

June 2017—Wholistic Tip of the Month
Welcome to the monthly Freedom From Illness wholistic tips newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail, click: Subscribe Newsletter. To unsubscribe, see the bottom of this e-mail.


June Sale
Pet Food Recalls
Am I Getting/Giving Enough?
Contact us

June Sale

Discount Code= 5VACATION

From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5VACATION" (the number "5" and the word "VACATION" with no spaces) in the Discount Coupon box in our shopping cart. 

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Freedom From Illness Project

If you or a family member (including furry children) have experienced amazing benefits from our holistic products and expertise, please consider paying-it-forward by helping us holistically educate more people and save more pets. Please click on our photo below or go to this link:


Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know



Am I Getting/Giving Enough?

One of the most commonly asked questions regarding our holistic products is, am I getting (or giving to my pet) enough? While this is a legitimate question when using drugs and isolated supplements, our holistic whole food products work on a different health paradigm, so this question is not relevant based on milligrams or IU in a product. Benefits in terms of Minimum Daily Requirement (MDR) and Recommended Dietary Allowance (RDA) are determined by studies isolating a single nutrient to determine the minimum level to produce an effect, therapeutic level to produce benefits (absence of symptoms) and toxic level for the average body. This is clearly the product doing the work. Often the studies are done using synthetic nutrients because they are “purer” and will produce more consistent results. But is this accurately measuring benefits of a truly holistic whole food product in an everyday body, where it is the body/brain doing the work and NOT the product? Only if one‘s product is made from the same ingredient (natural vs. synthetic) used in the study, from the same source and no other variable (such as other active and inactive ingredients, temperature of production, quality of water source, etc.) changes. One can generally conclude that an isolated supplement containing 1000 mg of Vitamin C is more potent than one containing only 500 mg. But the same is not true for our whole food products (like an orange or salmon). Just because a Valencia orange (a whole food product) may contain 150 mg of Vitamin C, does not mean it is better than a Navel orange, which may only have 75 mg of Vitamin C. As a whole food, there are many other factors determining which may be better, such as sweetness, juice content, seeds, time on the tree, days from harvesting, mineral content of the soil, etc. Read our following newsletter articles for more details on this misconception of measuring benefits in milligrams:

Dosage ≠ Benefits
Benefits vs. Milligrams

Our general guidelines for a body that does not have severe symptoms and is not critically ill is to start our whole BioPreparationsuperfood products slowly and work up to one capsule per 20 pounds (9 kg) of body weight, up to the first 60 pounds (27 kg), for general nutrition maintenance. For over 60 pounds (27 kg), we suggest one additional capsule per 30 pounds (13.6 kg) of additional body weight for maintenance. One can increase this maintenance amount for advanced benefits by 1.5-2.0 times if needed and tolerated by the body. For example, an average 150 pound body should do well by working up to 5-6 capsules/day for general nutritional maintenance and up to 10-12 capsules/day for advanced benefits for severe symptoms, degenerative conditions, glandular imbalances, infections, unknown growths, etc. So how does one determine if they are getting enough (or giving enough to their pet) with whole food products?

Instead of the Western allopathic medicine paradigm of measuring benefits in milligrams, one must use a new holistic paradigm for our whole superfood products. To help one determine if they are getting enough (or giving enough to their pet) of our whole food products (BioPreparation, BioSuperfood, ALPHA-G and Seacure) here are some general holistic guidelines based on our nutritional experience with the products:

  1. If one eats a Standard American Diet (SAD) food of diet soda, fried foods, fast foods, GMO foods (wheat, corn,GMO corn soy ingredients), restaurant foods, white flour, white sugar, processed and packaged foods, etc., then one probably will need more than the suggested guidelines for general nutritional maintenance by body weight.

  2. If one has symptoms of any degenerative condition, auto-immune or glandular imbalance, one needs to take more than the suggested guidelines for general nutritional maintenance by body weight.

  3. If one eats no fresh vegetables or fruits and all cooked food, then one needs to take more than the suggested guidelines for general nutritional maintenance by body weight. A healthy body needs live enzymes to thrive.

  4. If a body continues to have symptoms after a gradual 60-90 day introduction to our whole food products, then one will have to take or give to their pet more than the suggested guidelines for general nutritional maintenance.

  5. If a body has had chronic symptoms for many years, then one will have to take or give to their pet more than the suggested guidelines for general nutritional maintenance at least until there is an absence of symptoms and the body is balanced.

  6. If one feeds their pet dry kibble (nutrient deficient foodNO dry kibble for a carnivore), annually vaccinates for rabies, gives more than the required rabies vaccines, gives heartworm medication or uses flea & tick treatment, one will have to give more than the suggested guidelines for general nutritional maintenance by body weight.

Since our whole superfood products are not like drugs or isolated supplements that have side effects, sometimes not following the suggested guidelines can have wonderful results. Read our newsletter article: Oops! Misread the Instructions

Unfortunately, determining if a body is getting enough nutrition from a whole food product is not as direct as with drugs and supplements. One must take a holistic approach and consider the following:

  1. Source and quality of the ingredients.

  2. Absorption and utilization of the nutrients—while isolated supplements have a 20-25% utilization factor whole food products have 90-95% utilization.

  3. Severity of the symptoms.

  4. Length of time the body has had the symptoms.

  5. Nutritional value of the daily diet.

  6. What other imbalances are in the body.

  7. And many other holistic factors.

Fortunately, in considering all the above holistic factors, we can determine how you and your pet can get quicker results and maximum benefits from our whole superfood products. An added benefit is the fact that there are no side effects and the body may be able to stand on its own with a reduction in daily amount down to a maintenance level, once the body is back into balance. This is unlike drugs and isolated supplements which have side effects and one generally needs to take more with time or find another product that works in a different way when the original product stops working.

If you have a complex health challenge or want quicker results and maximum benefits, consider investing in a Mini-Consult With Product Purchase or a full Holistic Consultation to take advantage of our 90+ years of holistic experience.

Holistic Consultations

"Wholistic" consulting value
Click on video above
Video- Value of
"wholistic" consulting


Contact us           

 Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the local retailers at:
Local BSF-BP Retailers

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