Optimum Choices

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Freedom From Illness:
Optimum Choices

November 2015 

Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail, click: Subscribe Newsletter. To unsubscribe, see the bottom of this e-mail.


November Sale
Pet Food Recalls
Benefits vs. Milligrams
Contact us

November Sale


Discount Code=5THANKS

Thank you for being a loyal client and helping your family (including furry children) approach Freedom From Illness.

From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5THANKS" (the number "5" and the word "THANKS" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.


Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls.

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know



Benefits vs. Milligrams:
Whole Food Products vs. Supplements

Some of the most common questions regarding our wholistic vitaminsproducts are:

  1. Am I getting enough nutrient XXX to meet the Minimum Daily Requirement (MDR) or Recommended Dietary Allowance (RDA)?
  2. My doctor (or a study) says I need           milligrams of nutrient XXX for my condition. Does your product contain enough?

While dosage requirements work well for drugs and isolated supplements that just treat the symptoms, measuring benefits in milligrams does not work when comparing our truly holistic, whole food products that balance the WHOLE body. We consider benefits to be real-world, observable facts that the client experiences, while nutrient requirements measured in milligrams are laboratory measured results. When evaluating our “wholistic” whole food products (BioPreparation, BioSuperfood, ALPHA-G, Seacure) one must utilize an entirely different system to measure benefits. As an analogy, even though a car and bicycle are vehicles one would not ask a bicycle salesman how many miles-per-gallon (MPG) a bicycle gets. Miles-per-gallon is a system of measurement strictly for fuel powered vehicles. While it is appropriate to ask a vitamin clerk how many milligrams of ascorbic acid each Vitamin C product has, it would be inappropriate to ask a grocer the same question for each variety of orange.

To determine the MDR, RDA, how many milligrams are needed to improve a specific health condition, produce therapeutic benefits or to determine a toxic level, scientist isolate a single nutrient in allopathic research studies. The study will use an isolated, extracted or concentrated single nutrient, often from a synthetic source for “purity” using varying dosages to determine:

  1. Minimum amount to observe an effect.
  2. Average daily amount to observe significant improvement (therapeutic effects) in symptoms.
  3. Maximum dosage before side effects or a toxic reaction is induced.

The results of these studies only apply if one gets their source of nutrients in the same exact way: from an isolated, extracted or concentrated single nutrient, often from a synthetic source. That is because nutrients from whole foods operate differently and more efficiently than nutrients from isolated supplements. One cannot measure the wholistic health benefits in milligrams like an isolated supplement study. Here are two examples showing the difference between laboratory and real-world results.

When studies were done to eliminate scurvy, scientist found when Vitamin C was used from isolated ascorbic acid, the symptoms of scurvy disappeared only as long as the ascorbic acid was taken. When the isolated Vitamin C supplement was stopped, the scurvy came back. However, if thegreen pepper ascorbic acid was in a whole food extract from green peppers, the symptoms stayed away even after the whole food extract was discontinued. The reason is the whole food extract from green peppers had more than ascorbic acid. It contained all the complementary nutrients of rutin, bioflavonoids, selenium, zinc, Vitamin E, etc. that Nature said are needed for ascorbic acid to be absorbed and utilized in the body properly.

In the laboratory, chemists can duplicate sea water that looks chemically identical to natural sea water. But when fish are placed in this synthetic sea water they die. In animal experiments when given a choice cows, pigs, elk, deer, raccoons, geese, squirrels, rats and mice, have shown a preference for non-GMO (Genetically Modified Organisms) or complete avoidance of GMO food. Animals instinctually know GMO food is not fit for consumption. Nature knows the difference between natural whole foods and synthetic or laboratory-altered foods.

Consider these advantages of getting nutrition from whole food products:

  1. oranges vs Vitamin C pills90-95% absorption and utilization of nutrients from whole foods products vs. 20-25% in isolated supplements.
  2. Zero toxicity from whole food nutrition.
  3. No side effects or contraindications from whole food products.

Consider these disadvantages of isolated supplements (and drugs):

  1. They tend to lose their effectiveness over time. One has to take higher doses of supplements or drugs to produce the same benefits.
  2. A specific supplement or drug may stop working altogether over time. That is because they never addressed the cause of the imbalance but just treated the symptoms. A healthcare practitioner then prescribes another supplement or drug that works in a different way (we call this chasing the symptoms).
  3. No more pillsUnfortunately, some people reach a tolerance level for their body and cannot take any higher dosages or run out choices of supplements or drugs.

So the questions become:

  1. Do you want to satisfy a chart showing the proper dosage in milligrams for the MDR, RDA or prescribed dosage to “cure” the symptoms based on an allopathic medicine study?
  2. Or do you want to nourish the WHOLE body with whole food products and let a balanced, healthy body (brain) decide it has no need to produce symptoms?
  3. Do you believe an allopathic medicine scientist who says the product has the same chemical formula and molecular structure of nutrient XXX, therefore it ‘should’ provide the same benefits as the whole food nutrient?
  4. Or do you believe the animals that die in synthetic sea water and shun GMO foods?

Taking supplements is like putting your finger in the dike to stop the water leak. Remember the little Dutch boy fable? The boy stopped the leak by putting his finger in the dike but this did not take care of the cause, so he must stand there for life (like dependence on a supplement). We “wholistically” believe benefits cannot be measured in milligrams just to satisfy an allopathic medicine study. The body needs the whole food nutrition Nature intended us (and our pets) to get. Synthetic or GMO-derived nutrients are not “wholistically” equivalent as proven by animals rejecting non-real food. Do you want just an absence of symptoms at the cheapest price or do you want real-world benefits towards your journey in achieving Freedom From Illness? The choice is yours!     


Contact us           





303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the local retailers at:
Local BSF-BP Retailers

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