Optimum Choices

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Freedom From Illness:
Optimum Choices

June 2015—Wholistic Tip of the Month
Welcome to the monthly Freedom From Illness wholistic tips newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To unsubscribe, see the bottom of this e-mail for instructions. To receive this newsletter by e-mail, click: Subscribe Newsletter.


June Sale
Thyroid: Why do we need it? How do we feed it?
Pet Food Recalls
Dosage ≠ Benefits
Contact us

June Sale

Discount Code = 5SUNNY.
We hope you have sunny weather because Colorado has been wet.

June's discount code is still good until July's newsletter is published. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5SUNNY" (the number "5" and the word "SUNNY" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left to see this discount calculated in your total. Then select the green [Go To Payments] button to pay. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Thyroid: Why do we need it? How do we feed it?

A Community Forum Talk in Denver
July 12, 2015

If you have a thyroid imbalance and are lucky enough to live in Denver, do not miss this free talk. We shall explore the relationship between the thyroid and adrenals (part of the complex endocrine system) and proper digestion. Expect to learn how hormones keep our bodies working to avoid dys-function. Expect an hour of fascinating information and Q&A.

Speaker: Sherry Litasi, BA, LMT, and soon to be NTC. Sherry is life-long learner and self-proclaimed "Geek", always seeking ways to help herself and her clients achieve better health. Her studies in manual therapy (Visceral, Neural, Myofascial) have helped many clients. This talk is the Community Project for her certification as a Nutrition Therapy Consultant. Why the thyroid? Sherry lost her thyroid to Graves Disease in 2004 and believes her purpose is to help others keep theirs. For more information on this talk, contact:


Sherry Litasi


Community Forum: 11:30 AM - 1:00 PM, July 12, 2015
First Universalist Church of Denver
4101 East Hampden Avenue
Denver CO 80222
(north east corner of Colorado Blvd. and East Hampden Ave., next to Magna Carta Park)
For information on this location and the church only, contact: estaelin@comcast.net


Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls.

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

Cajun, Iris & SimbaFor a very revealing report on pet food, click the link:

What Pet Food Companies Don't Want You to Know



Dosage ≠ Benefits

In allopathic Western medicine, when using drugs or isolated supplements people equate the dosage size with the amount of benefits: small dose = small benefits, large dose = large benefits. After all, if one sees some benefits after taking a small dose then more is better, according to our quick-fix desires. This is not always the best reasoning when evaluating our “wholistic” whole superfood products. Here is an example.

After experiencing benefits from our bio-algae concentrates product, BioSuperfood, one customer wanted their cat to have the same benefits too. After reading Dr. Kiriac’s 20+ years of successful animal cancer research they decided to give their cat BioPreparation. As suggested by other pet parents in our Cat & Finicky Dog Hints document, they started the bio-algae concentrates at one pinch per meal. As most feline parents know, cats are small sensitive creatures and can be very picky about any new food or substance on their plate. Based on the suggestions accumulated from our previous clients, the customer held this daily amount for a while before increasing to two pinches per meal. Immediately, their cat experienced loose stools. This generally indicates excessive detoxing. The logical solution is to return to the last agreeable daily amount for longer and gradually increase again after the body has had a chance to balance itself and adjust to this rich and efficient superfood. But every time they start to increase, the loose stools return. The client naturally asked us if their cat is receiving any bio-algae concentrates benefits if all they can give is one pinch per meal. From a Western medical perspective, how can the body receive any benefits from only one pinch of any product? Here is our nutritional “wholistic” answer.

If an excessive detoxing reaction with just two “pinches” per day occurs then, Yes, the body is definitely getting benefits from just one pinch per day. If the body was not getting any benefits from one pinch per day, then it would be able to tolerate two pinches per day without any detoxing symptoms. The measure of the daily amount is insignificant and not a good measurement of benefits. That is an allopathic Western medicine principle. In evaluating benefits, we have found it better to not make comparisons with others since each body has individual circumstances. Our standard suggestion is to give whatever daily amount produces benefits without exceeding the detoxing limit. Any change is a good sign the body is responding to this new superfood, even if it is an unintended consequence (such as loose stools, diarrhea, excessive thirst, itching).

We have learned in our “wholistic” practice the daily amount of product and the time at each level is not always directly related to the amount of benefits. That is also an allopathic Western medicine principle. For example, Margaret is so sensitive she could not tolerate even one capsule/day of BioSuperfood BioSuperfood-f3for the first 6-7 years we offered it. She had to balance her weak immune, lymphatic and digestive systems, detoxify from mercury and other heavy metals, get rid of a nasty parasite, have cavitation surgery for infected teeth extraction sites and root canals gone bad and do many other holistic measures before her sensitive body was able to tolerate ½-capsule of BioSuperfood-f1 every other day. After doing all the above, it still took her almost one year to be able to work up to the advanced formula, BioSuperfood-f3. At one point she was up to 8-9 capsules of BioSuperfood-f3 per day but it took her 7-8 years to get there. This is not a judgment but just a reality when one has a sensitive body.

The same is true for pets. One of our cats took almost a year to get up to one full capsule of BioPreparation. But that was fine, since she lived to be 21+ years old.

It takes a different paradigm, other than Western allopathic medicine principles, to appreciate the truly “wholistic”Saved lives products we offer. That is why our clients, both people and pets, get results when others have failed. Read about a nun who had debilitating Chronic Fatigue Syndrome for seven years. We have even saved the lives of pets when veterinarians have run out of medicine and options. One of the best “wholistic” paradigms we follow comes from Brugh Joy, a psychotherapist. In his book, “Joy’s Way,” he wrote: ‘make no comparisons, make no judgments, delete the need to understand.’ (At least from a Western allopathic medicine way.) If you want better results than you have been getting in yourself and your pets, you will have to do something different than you are currently doing. Try a totally "wholistic" approach.



Contact us           

 Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the local retailers at:
Local BSF-BP Retailers

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