Optimum Choices

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Freedom From Illness:
Optimum Choices

December 2017

Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


Free e-Book
December Sale

Pet Food Recalls
Cause & Effect is NOT Holistic
Contact us

Seasons Greetings to All

Free e-Book

In the spirit of giving, from now through December 31, 2017, get a free e-Book with a qualifying order:

  1. Orders $200+ qualify for one free e-Book.

  2. Orders $300+ qualify for two free e-Books.

  3. Orders $400+ qualify for three free e-Books.

Choose any one of our e-Books below:

Save Your Dog or Cat
Secrets of Longevity: Optimum nutrition for people
How to become a canine massage provider

Instructions: in the Special order (mailing) instructions or Discounts box on the second page of our shopping cart simply enter "FREE e-Book" and tell us which title you would like with your order. Your e-Book will not show up in your shopping cart receipt but will be sent with your order's shipping confirmation e-mail after your order is processed as our gift to you so you can achieve Freedom From Illness for you and your family (including furry children).


December Sale

Winter mascots— daytime

Winter mascots— nighttime

Whether you celebrate Christmas, Chanukah, Kwanzaa, Eid ul-Fitr or the Winter Solstice, we wish you and your family (including furry children) special holiday greetings.

Discount Code = 5DOGGIES

Margaret thought our original Santa Dog (white dog in honor of our previous white Chihuahua mix, Mikki) was lonely. So, she bought a lighted Golden Retriever dog this Christmas. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5DOGGIES" (the number "5" and word "DOGGIES" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Freedom From Illness Project

If you or a family member (including furry children) have experienced amazing benefits from our holistic products and expertise, please consider paying-it-forward by helping us holistically educate more people and save more pets. Please click on our photo below or go to this link:



Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is -- STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


Cause & Effect is NOT Holistic

Almost everyone has learned to "heal" (fix the symptoms) their and their pet's body using the Western medical paradigm. The main allopathic medicine principle is Cause & Effect: introduce a substance into the body to cause an effect. For example, if a blood value is too high, one takes the blue pill to decrease it. If the same blood value is too low, one takes the red pill to cause it to increase. In treating just the symptoms, we have learned to use Product D for digestive disorders, Product E to enhance the eyes, Product I to boost the immune system, etc. This is clearly the product doing the work ("healing"). But does this Western medicine principle of Cause & Effect work for truly holistic products? Here is an example showing the fallacy in using this allopathic medicine principle to evaluate truly "wholistic" products.

Suppose one introduces new Product A to the body and an infection breaks out shortly thereafter. One stops taking Product A and instead takes a drug to make the infection go away. After the infection clears up one restarts taking Product A and the infection comes back. Nothing else has changed: food, water, isolated supplements, snacks (or treats if for a pet). Using the Western allopathic medical principle of Cause & Effect, one might logically conclude Product A is causing the infection. Fortunately, we have never seen any of our whole food products "cause" an infection, any more than oranges or salmon can cause an infection (unless the product had unknown contamination). Here are some possible scenarios to explain why the infection came back:

  1. The drug that was taken to eradicate the infection did not fully work and a longer course or stronger potency is needed.

  2. The drug was not correctly matched to the bacterial (fungal or parasitic) infection, so a different  one must be prescribed.

  3. Even though the body had no apparent symptoms, it was nutritionally depleted and the glands and organs, especially in the immune system, were not functioning at 100%. Many people assume if the body exhibits no symptoms, it is perfectly healthy.

  4. Taking Product A balanced all the glands and organs, thus normalizing the immune system where the body was now strong enough to fight the hidden infection, when it was not before.

One of the most common misperceptions is to judge a trulyBioPreparation "wholistic" product (not a drug or isolated supplement) by the body's first reaction. This is clearly assuming the product is doing the work or making the changes. But this same allopathic medicine principle does not work when evaluating our truly "wholistic" products. Here is another example.

Suppose you got a cold/flu and your naturopathic doctor told you to take either a high potency Vitamin C supplement (5-10,000 mg daily) or eat many oranges (or do both). Since oranges are cheaper and a whole food product, you decide to eat 20 oranges the first day and got diarrhea. What happened?

  1. Did your doctor give you bad advice?

  2. Did you overdose on Vitamin C from the oranges?

  3. Were the oranges contaminated with bacteria causing the diarrhea or are you allergic to oranges?

Here is our holistic perspective:

  1. The naturopathic doctor gave very good advice. The high dose of Vitamin C should immediately help the body fight the infection by increasing the supply of this very necessary nutrient for the immune system. The whole food oranges will supply a minimal amount of Vitamin C (60-70 mg per orange) but more importantly will supply the complementary nutrients of zinc, selenium, Vitamin E, rutin, bioflavonoids, etc. Nature dictated is necessary for the Vitamin C to work optimally in our bodies. Both can be taken simultaneously because they complement each other.

  2. One cannot overdose on Vitamin C from 20 oranges since an average orange contains only 60-70 mg of Vitamin C each: this only supplies 1,400 mg of Vitamin C (ascorbic acid). This is far less than the average bowel tolerance of 10-20,000 mg per day for a healthy person. A sick body can tolerate double that amount.

  3. While it is possible a bacterial infection came from eating raw oranges, it is unlikely if one took the normal food handling precautions of washing the oranges first and using clean utensils in preparing and eating them. It is also highly unlikely that one suddenly developed an allergy to oranges.

A more likely cause of the diarrhea is the body is not accustomed to eating so much fresh fruit, with a high water and fiber content daily. So, it is this rapid delivery that caused the diarrhea not the product, as in allopathic thinking. If one were to gradually build up to eating 20 oranges daily, the body would probably not have diarrhea. The cause of the diarrhea is, therefore, not related to the effects of the oranges (whole food product) but to the accelerated introduction to this new whole food to the diet.

So, what is the answer to the above scenario of recurring infections after Product A is taken? We suggest the following "wholistic" actions:

  1. Take more of whole food Product A to nourish and balance ALL the glands and organs. A normalize endocrine and immune system maybe all the body needs to alleviate the recurring infection.

  2. Evaluate the diet to make sure fresh, wholesome, whole food products are being eaten rather than a diet with white flour, sugar-laden, chemically preserved, processed foods. Avoid all gluten and dairy products until the infection clears up. For a pet, this would mean serving a species-appropriate diet. This includes eliminating nutritionally deficient dry kibble food. Did you know dry kibble is a holistically suspected cause of Chronic Renal Failure (CRF), diabetes and stones and UTI's in pets?

  3. Look for other hidden sources of the infection and ways to balance the immune system permanently, so drugs are not needed for the symptoms. Maybe better hygiene habits are needed in the winter.


"Wholistic" consulting value
Video—Value of
"wholistic" consulting


Contact us           





303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the local retailers at:
Local BSF-BP Retailers

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