Optimum Choices

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Freedom From Illness:
Optimum Choices

April 2016

Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail, click: Subscribe Newsletter. To unsubscribe, see the bottom of this e-mail.


April Sale
Pet Food Recalls
Rescued Dog's Happy Ending
Focus On Symptoms
Contact us

April Sale

Discount Code=5FLOWER

From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5FLOWER" (the number "5" and the word "FLOWER" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Rescued Dog's Happy Ending

Margaret is a volunteer dog walker at the Denver Animal Shelter on Saturdays. She posted the following video on her personal and Optimum Choices' Facebook page on March 19. We are happy to report that Ramona was adopted on April 9. Click the cute video below:

Ramona at Denver Animal Shelter

Burrowing under the blankets is definitely a Chihuahua trait.


Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know



Focus On Symptoms

By focusing on the symptoms Western medicine can diagnose most infections, eradicate tumors, fix broken bones, save lives, etc. On the other hand, Western medicine’s focus on the symptoms sometimes misses the original cause of the health condition and one may end up suffering for longer and spending more money. Here are some wholistic lessons we have learned in helping both people and pets, by not focusing on just the symptoms.

A common comment by customers is, “I (or my pet) was perfectly healthy until I was diagnosed with Inflammatory Bowel Disease (IBD), diabetes, Chronic Renal Failure-CRF, pancreatitis, etc. All the above degenerative conditions were present in the body 2-10 years prior to symptoms breaking out and the illness diagnosed. We would amend the customer’s statement to, “I (or my pet) had an absence of symptoms until it was diagnosed with Inflammatory Bowel Disease-IBD, Chronic Renal Failure-CRF, etc.” We have found an absence of symptoms does not necessarily mean a body is healthy and balanced. Poor genetics, beginning life abused (or rescued as a pet), poor nutritional diet (dry kibble for a pet) during the formative years and over vaccinations, all may have holistic side effects that lay the groundwork for the above degenerative conditions.

  • Our first suggestion is to not assume you or your pet is healthy because of an absence of symptoms. Eat a healthy diet (or feed a wholistic, species-appropriate diet to your pet) free of chemical preservatives, no processed foods, no by-products and no GMO ingredients of wheat, corn and soy.
  • Second, if you or your pet (breed) has any predisposition to disease or shows any minor symptoms, add our whole superfood bio-algae concentrates products (BioSuperfood or BioPreparation for pets) to nourish and balance ALL the glands and organs of the body to be proactive against future degenerative conditions.

Most people do not take action until the symptoms show up or blow up. Unfortunately, most doctors tell us degeneration often progresses up to 50% BEFORE symptoms even become observable. Some clients choose to “tough it out” and do not take action until the symptoms get to be annoying and then 75% degeneration has occurred. Now they want a pill to take away their symptoms, so they can go back to work. While drugs and isolated supplements may provide temporary relief of the symptoms, they cannot nutritionally rebuild and regenerate the 75% of degeneration that has already occurred. Because of this, they have to take ever increasing doses of product just to keep the symptoms manageable and never make progress in addressing the cause.

  • Our third suggestion is to take wholistic action as soon as any symptom shows up and before it blows up. This will save you money in the long run.

Research shows that up to 50% of elderly pets will get cancer. Our calculations show if one spends a little more money on wholistic wet pet food or premium freeze-dried raw food and adds our whole superfood BioPreparation product, one breaks even financially if a 10 year old pet does not get cancer. Is this self-insurance worth it to you? Read our newsletter article:

Why Fix What Isn't Broken

After starting our wholistic products the only signs a client looks for are those based on the Western medical model, how has their symptom improved? While drugs and isolated supplements (that just treat the symptoms) produce quick results, it is unrealistic to expect a degenerative condition that has been building for 5-10 years in the body to show significant improvement within the first 60-90 days of taking a whole superfood product. Instead, we look for more subtle wholistic signs the super nutrition is starting to nourish and wake up deficient glands and organs to wake up the body’s natural ability to heal. That is why we ask first-time customers to fill out the 90 Day Health Diary on the back page of the BioSuperfood Usage Guidelines booklet included with every first order. We ask each customer to chart the progress of their WHOLE body by asking for observed results in energy, digestion, immune system, joint health, blood pressure, moods, mental alertness, sleep patterns, endurance, post workout recovery and many other factors. The trend in any changes can tell us how the body is wholistically responding regardless of what the symptoms are doing. To focus on just the symptoms is missing the whole point in how whole superfood products work—by balancing the WHOLE body, especially the brain.

There are so many factors that affect how quickly symptoms improve, such as:

  1. Is the symptom a result of a primary or secondary deficiency or imbalance elsewhere in the body?
  2. Is the client taking enough of the product based on their age, body weight, diet and lifestyle?
  3. Are there higher priority imbalances that need to be addressed first rather than the symptom?
  4. Are they taking conflicting isolated supplements and even drugs that hinder the body in using our whole superfood products?

In order to answer all these questions a wholistic practitioner, like Optimum Choices, needs more personal data such as:

  • Significant events in health history
  • Identify any underlying chronic conditions
  • Subsequent changes in the body’s glands, organs and body systems other than where the symptoms appear.
  • Subtle body changes after starting the product. For example, increase in energy, more efficient digestion, more balanced moods, better sleep patterns, etc.

As you can see, by focusing on just the symptoms, one may miss a great deal on how to balance the WHOLE body. At  Optimum Choices we take the time to personally and  wholistically know what your health goals and challenges are so you can get maximum benefits from our whole superfood products. That is why we do not have the fastest shipping or the lowest prices. Personal wholistic service takes time, resources and an effort on the client to get well. Thank you for your patience and patronage as we seek to help all those (both people and pets) who want to attain Freedom From Illness.

Freedom From Illness introduction

Russell's video introduces
Freedom From Illness

Contact us           





303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the local retailers at:
Local BSF-BP Retailers

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