Optimum Choices

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Freedom From Illness:
Optimum Choices

Volume 23, Issue 3
Welcome to the Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.

Read our newsletter article below and review our newsletter archives on how you and your pet(s) can approach Freedom From Illness.

Newsletter News

We apologize for not publishing newsletters more frequently. Here are the reasons why:

  1. Russell is still recovering from his concussion. The resultant mild Traumatic Brain Injury (mTBI) still requires more rest, treatment and self-therapy, which takes time away from the business.
  2. We adopted a new dog. The subsequent puppy, potty and peacemaker training (with our 14-year old cat) has consumed all his time. Click on the links to see Lily.


Reading Labels Is Not Enough
Contact us


Discount Code= 4LIFE

Discover the significance of our discount code in our newsletter article below. From now until the next newsletter issue is published, get a 5% discount off your entire order. Enter "4LIFE" (the number "4" and letters "LIFE") in the Discount Coupon box on the first page of our shopping cartYou must press the [Apply] button in the lower right to see this discount calculated in your order total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discount (only one newsletter discount per order allowed).

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation and/or BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied. Here are the steps to get a total 10% off:

  1. Order any retail three-bottle Starter Pack of BioPreparation and/or BioSuperfood. Our shopping cart will automatically deduct a 5% discount off the single bottle price.

  2. Next, enter "4LIFE" (the number "4" and letters "LIFE") in the Discount Coupon box on the first page of our shopping cart.

  3. Then press the [Apply] button in the lower left to see this 5% discount deducted from your order total.

If you miss any e-newsletter containing the current Sale  discount code, go to our home page and select the green [Newsletters] button in the center horizontal navigation bar. Then click the appropriate year and then the very last button to view our last published Issue and "secret" discount code.

Reading Labels Is Not Enough

We used to believe reading the ingredients on a pet food pet food label was good enough. We even published a report entitled What Pet Food Companies Don't Want You to Know (e-mail us for your free copy), revealing the deceptive tricks pet food companies use on pet food labels. But today, compliance and integrity also play a role.

This year, a raw pet food company was called out by the FDA for pathogen contamination violations. This is something you would not know by just reading their labels. The company had positive tests for pathogens in 49 products during August 2021, an actual recall of food in July 2022 and another violation in August 2022. What does this track record tell us? The company was aware its safety program was broken in August 2021, they did not take adequate corrective measures forcing an actual food recall in July 2022 and still didn't take enough corrective steps to eliminate another violation one year later in August 2022.

Yes, raw food has its risks. We suspected a bag of frozen raw food caused digestive upset in our cat after the first feeding. The company stood behind their reputation and said to take it back to the retail store for a full refund or exchange. Another time Cajun & Simba boxingMargaret noticed the prepared meat medallions were all stuck together in the bag upon opening. She contacted the company before feeding it to our cat and was told this might indicate the frozen food had once been thawed in the delivery cycle, causing the medallions to become stuck together in the bag in a thawed state. Again, the company told her to take the bag back to the store for a full refund or exchange, to be sure it was safe. FYI, raw chicken pet food is the most likely flavor to be contaminated because of the unsanitary and sometimes inhumane conditions for factory-farmed poultry. We have not had another incident like these since, so we continue to buy the same brand of food because of how they stand behind their company's integrity and their excellent customer service.

Feeding raw food has its risks but we believe by taking certain precautions (like examining the state/quality of each new bag, feeding freeze-dried or flash-heated raw food) the benefits of feeding raw food outweigh the disadvantages later in life. Margaret researched the pet food companies we buy from to make sure their practices meet our high holistic standards and we agree with the company's philosophy and integrity. Margaret approves of frozen raw sliders from smallbatchcat, for our senior cat, Simba. smallbatchcat raw food is from humanely raised, grass-fed animals, non-GMO, with supplements added from whole food sources. We buy smallbatchcat frozen raw food locally to support locally-owned stores. We feed our dog smallbatchdog freeze-dried raw food with the same holistic attributes as their cat food. We do not feed our dog, Lily, raw frozen food yet because she contracted a sensitive digestive tract from vaccinosis after her third-year round of vaccines, given all (3) at the same time.

We also feed our senior cat canned Instinctive Choice from Life's Abundance for variety, in addition to raw frozen food. Life's Abundance has been in business since 1998 (25+ years). Life's Abundance is a certified Evergreen company, meaning they plan for the future (100+ years out!), which includes the highest standards for safety and quality — not just making a larger profit margin. They have a quick, efficient, and effective recall system, which they have never had to use. They are a privately-held, employee-owned company that does not have to maximize their bottom line to appease only shareholders. They care about your 4-legged children like members of their family, as does Optimum Choices.

When buying pet food, think about more than just cheapest price. Research the quality standards each company uses and evaluate their integrity in following through with what they advertise. At Optimum Choices, we have done all this holistic research for you. While there are always cheaper BioPreparation-F3+ for petsproducts, we trust:

  1. Life's Abundance pet food products.

  2. BioNutrition's BioPreparation for pets and BioSuperfood for people products.

  3. Health Best Today's Cellular PSP and Humisol.

  4. Moxxor's Omega-3 green-lipped mussel oil.

  5. Young Living essential oils, body care products and nutritional supplements.

Thank you for your continued patronage and trust in our wholistic research for life (Discount Code = 4LIFE).

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

Contact us          

 Russell, Margaret & MikkiLily 2022

E-mail: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for medical emergencies).

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