Optimum Choices

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Freedom From Illness—Optimum Choices


July 2013, News from Optimum Choices, LLC
Welcome to the monthly Freedom From Illness e-newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. This newsletter is sent to the friends of Russell & Margaret, customers of Optimum Choices, as well as people who signed up for a drawing at our booth at a fair or event. If you wish to unsubscribe, see the bottom of this e-mail for instructions. To receive this newsletter in your e-mail, click here: Subscribe Newsletter.


July Sale
Open Letter from the Owner
ALPHA-G Final Formula is here!
What Did I Do Wrong?
Contact us

July Sale

cooling off

Discount Code = 7SWIM

From now until next month's e-newsletter is published, we are offering a 7% discount off your entire order. Simply enter "7SWIM" (the number "7" and the word "SWIM" with no spaces) in the Discount Coupon box of our shopping cart. You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total. Then select the green [Go To Payments] button to complete your order. This discount is only available to our customers who read this e-newsletter and order online. This discount is not advertised to the general public. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts. Discount is valid until next month's e-newsletter is published with a new discount code.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 7% discount above, for a total of 12% off the full retail price. No other discounts can be applied.

HINT: if you ever miss our monthly e-newsletters containing the current month's discount code, you can always go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.



Current News

Because of the amazing demand for our "wholistic" consulting and revolutionary products, we have to limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page. Thank you in advance.

Russell Louie at workOpen Letter from the Owner:

Many of our clients have experienced the following over the last 12 months:

  1. Late or missing orders

  2. Late or never answered e-mails and voicemails

  3. Lack of the superior customer service Optimum Choices
    is known for

As owner of Optimum Choices, I am sorry for this poor customer service. I apologize to everyone that has experienced any of the above. Please forgive me—it was not because we do not value our good returning clients. Due to an accidental fall in June, 2012, in which I sustained a concussion, the resultant Mild Traumatic Brain Injury (MTBI) temporarily left me with brain impairment. I have been unable to function as efficiently as before. My recovery has required treatment from more than 4 doctors (M.D., O.D., D.C., Ph.D.) and 4 therapists (occupational, cognitive, vision and bodywork therapy). Ironically, the very last e-newsletter I wrote in October 2012 (It Takes 9 Months/Weeks) discussed how long it takes certain parts of the body to heal. Based on my personal experience with the MTBI, I added another body part, the Brain. It can take the brain 6 months to 5 years to heal from even a mild fall/accident and subsequent concussion.

Because of the MTBI I experience:

  1. Slow thought and information processing

  2. Easily distracted

  3. Losing things (orders, messages, slips of paper)

  4. Inability to prioritize appropriately

  5. Extreme fatigue in the middle of the day requiring daily naps

  6. Emotional overload leading to depression

In addition to the above medical treatment, I also take the following nutritional support:

  1. Prescribed amino acid supplements—NeuroReplete , N-Acetyl-1-Cysteine, Kavinese,
    Glycine and Amino Acid Base

  2. BioSuperfood-f3—high in antioxidants for the brain

  3. Moxxor—high in Omega oils for the brain

  4. NingXia Red—Chinese wolfberry juice

  5. ALPHA-G—polysaccharide peptide product

  6. Gingko biloba herb

Even though I cannot confidently say I am 50% recovered, the good news is that I am making slow progress. All my doctors and therapists say that any progress is good news. The other good news is that I hired an Administrative Assistant to help me run Optimum Choices during this very difficult time. Michelle is now helping me process the high volume of orders from the incredible demand for our “wholistic” products. She is starting to focus on learning how our advanced nutritional products work so she can also help me answer all the support questions of why our whole food products work so well when doctors and vets have run out of options. See our Facebook page, Freedom From Illness, for testimonials.

To thank all our loyal returning clients for staying with Optimum Choices during these very difficult past 12 months, I increased this month's discount code to 7% (7SWIM). Take advantage of it now because as soon as August's e-newsletter is published the discount goes back to our usual 5% off.

BrainMild Traumatic Brain Injury: A Survivor's HandbookP.S. If you know of anyone who has had even a mild concussion, please
send them to the non-profit organization Brain Injury Hope Foundation
to purchase their booklet:
Mild Traumatic Brain Injury: A Survivor's Handbook.
It literally saved my life and business. Make a donation before you need it.



ALPHA-G final formula is here!

ALPHA-GALPHA-G is an alpha-glycan polysaccharidepeptide (PSP) whole food supplement that contains naturally occurring nutrients to boost the body's process of cellular regeneration and communication.

The manufacturer has a new improved ALPHA-G:

  1. Made with all U.S.-grown organic ingredients. Better quality control.

  2. Uses a new pulverization process producing a finer powder for better absorption and smoother texture.

  3. Contains a simpler formula for sensitive bodies (and pets).

  4. Contains more powder. The original bottles contained 30-3/4 scoops, while the new bottles contain 30-full scoops for 26% more product.

Practitioners are reporting the following benefits:

  1. Increased muscle strength and functionality.

  2. Decreased Auto-immune and allergic activity — indicating improved digestion, decreased inflammation and decreased reactivity.

  3. Improved vision.

  4. Better body utilization/absorption of food nutrients and supplements. Taking more Alpha G seems to decrease the need for extra doses of other food supplements.

  5. Samples are testing 10 times better (more potent) than the original formula. One will be able to use less of the new formula ALPHA-G and get better results!

New Video

Russell explains the difference between whole food products and supplements on our YouTube channel:
Freedom From Illness.

Difference between whole food products and supplements
Click on video above

Whole Food Products vs. Supplements


What did I do wrong?
by Russell Louie

Clients sometimes ask: I have been feeding grain-free dry kibble and giving bio-algae concentrates (BAC) for the last 3 years. Why did my pet get _________?

Answer: Many of our clients feed what they consider the best and most expensive grain-free dry kibble, use minimal vaccinations and even use one of our “wholistic” products. When their 10+ year old pet comes down with a serious degenerative condition they ask, “What did I do wrong?” While all the above steps can help prevent some situations, there are others which cannot be prevented.

Because of a lack of diversity in the gene pool, we see a lot more purebred petsAnimal Shelter with genetically-related issues than mixed breeds. Research shows that while bio-algae concentrates can optimize healthy DNA reproduction and neutralize some genetic issues, there are obviously others which are too great to overcome. Adopting a mixed-breed pet from a shelter, as we did, can reduce the risk of genetically-linked health issues.

Over-vaccination effects can last for generations. Natural-rearing, raw-feeding breeders tell us it can vaccinationtake 5-7 generations of no vaccinations to undo the effects of over-vaccination from the parents. So, even if one practices minimal vaccinations with your current pet there could still be ramifications from previous generations. This is one drawback to adopting shelter pets—the shelter will vaccinate the pet when it comes in to the shelter and the health history or ancestry of your pet is often unknown. They could come from many generations of kibble-fed, over-vaccinated pets, which will impact your pet's health. The only way to avoid this is to purchase a purebred pet from a natural-rearing, raw-feeding breeder, but then you risk the purebred genetically-related health issues. Also, with so many pets in shelters being euthanized for lack of homes, we prefer to adopt our pets from shelters or rescue organizations.

The pet food preferences recommended by most holistic vets are:

  1. Raw food (fresh or frozen)

  2. Freeze-dried raw food

  3. Home-cooked food (if balanced properly)

  4. Premium canned food

Notice that kibble is not in this list, not even grain-free, super premium kibble. Most holistic vets do not recommend feeding dry kibble at all to dogs or cats. They feel it is the least nutritious pet food for a carnivore. It is like feeding fruit- or vegetable-flavored cookies to your child and wondering why they are unhealthy, obese, and have a host of digestive disorders and diabetes after 10 years. Other inappropriate ingredients in dry kibble can include GMO (Genetically Modified Organism) wheat, corn and soy. Grain-free dry kibble still has too much carbohydrates for a carnivore—the company just substitutes a different starch for grains. Is just switching to one of the above choices sufficient to prevent health problems? No, natural-rearing breeders will tell you it takes at least 5-7 generations of raw feeding to reverse the genetic damage done by dry kibble-fed parents.

We adopted Iris, a domestic shorthaired tabby cat, at 6 years old from a Iris catrescue group. We transitioned her from a dry kibble diet to raw food and added our bio-algae concentrates product. At age 8 she developed advanced gastrointestinal lymphoma (cancer). Why did she develop cancer when we were giving her a perfect diet and bio-algae concentrates? We feel that 2 years was not adequate to overcome her previous poor diet as well as numerous vaccinations by her previous owner. And we don't know how her parents or ancestors were fed or vaccinated. The vet told us there were no effective conventional or holistic treatments for this type of cancer and recommended hospice care or euthanasia. Chemotherapy would only buy a little time but not cure her. Instead, we tried all the “wholistic” means we knew and Iris fully recovered. She is alive and thriving today 2.5 years later. To find out what worked and what did not work for Iris, go to Margaret’s blog at:

Statistics show nearly 50% of older pets will get cancer. If you do not want your pet to become a statistic, do something different than the average pet guardian. Do not wait for symptoms to show up or blow up. Feed what Nature designed our carnivorous pets to How NOT to Kill Your Dog or Cat CD audio seminareat: raw meats, bones and organs. Next best is premium canned or home-cooked food with minimal vegetables, fruits and carbohydrates (such as grains), if any. To learn more about how optimal nutrition can support your pet’s health and nutritionally prevent cancer, read our Holistic Choices e-Book: Save Your Dog or Cat. To become an expert in what to feed your dog or cat for optimal health, we recommend the dog and cat nutritional teleseminar from noted holistic veterinarian and feline nutrition expert, Dr. Jean Hofve, and dog expert Jan Rasmusen: How NOT to Kill Your Dog or Cat.


Contact us           

 Russell, Margaret & Mikki

Mikki at Great Salt lake


General Information: info@OptimumChoices.com

866-305-2306 (toll-free)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products
for local pick up (except for emergencies). Please visit one of the local retailers at:

Local BSF-BP Retailers

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