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Freedom From Illness:

Optimum Choices

September 2020-Wholistic Tip of the Month
Welcome to the monthly Freedom From Illness wholistic tips newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


September Sale
Astaxanthin, Potent Brain Superfood
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September Sale

Discount Code= 5LEARN

Discover in this September's Tips newsletter why shorting your brain's nutrition can have disastrous results. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5LEARN" (the number "5" and the word "LEARN" with no spaces) in the Discount Coupon box in our shopping cart. 

You must press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation and BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Astaxanthin, Potent Brain Superfood by Russell Louie

Recently (May-July), the manufacturer ran out of stock of our most popular product, BioSuperfood-f3. BioSuperfood-f3, is the advanced Forté formula, bio-algae concentrates product for people. BioSuperfood-f3 has the most antioxidants, which are super nutrients that can cross the blood-brain barrier. I learned the hardBioSuperfood-f3 (180 caps) way how important feeding the brain is. Here are the ramifications when one shorts the brain on the adequate nutrition it needs.

Back in 2002, I became an accidental entrepreneur starting our Internet company, www.OptimumChoices.com, offering holistic products and solutions for people and pets. I needed a lot of creative ideas and bold action to leap from the corporate world, after the 'dot.com' crash, to owning my own business. That same year I was also introduced to BioSuperfood-f3, the single best superfood (NOT an isolated supplement or drug) that I have ever taken. After experimenting with this amazing superfood, I determined 5-6 capsules/day was good for my (150 lbs.) body. Well, it obviously worked, as Optimum Choices quickly became the #1 independent distributor in the world of BioPreparation for pets. Then in 2012, I had an accidental slip & fall, sustaining a concussion. The resultant mild Traumatic Brain Injury (mTBI) was like no previous health challenge I had ever faced. None of the holistic remedies and treatments I knew worked and Western medical science was not up to date in brain injury treatment at that time. It has been only since the NFL concussion lawsuit (2011) that Western medical science has devoted significant money to brain research. New concepts of brain neuroplasticity and treatments of neurofeedback, hyperbaric oxygen chamber and meditation for Traumatic Brain Injury (TBI) have come to the forefront. For the mTBI (mild Traumatic Brain Injury) symptoms I experienced see (Open Letter from the Owner).

After my accident, I kept increasing my BioSuperfood-f3 until I found 12-14 capsules/day were adequate to keep me functional and progress in my recovery. I spread out each serving, taking 2 capsules every 1-2 hours throughout the day. Fast-forward eight years to 2020 and after 8 years of therapy (chiropractic, osteopathic, bodywork), medical nutritional brain treatment (benzodiazepine-Lorazepam, amino acids, calming and sleep supplements, etc.), acupuncture, neurofeedback and other holistic methods, I finally have reduced my BioSuperfood-f3 intake to 7-8 capsules/day, while still maintaining progress in my mTBI recovery and operating our Internet business. Then the BioSuperfood-f3 out-of-stock situation occurred.

Deficient Astaxanthin Consequences

In order not to run out, I started rationing my remaining BioSuperfood-f3 and substituting BioSuperfood-f1 instead. I took 4 capsules of BioSuperfood-f3 and 2 capsules of BioSuperfood-f1 per day. This was almost a 50% reduction of BioSuperfood-f3, with its abundant antioxidants, super nutrition for the brain. Here is what I experienced after reducing my daily intake of BioSuperfood-f3:

  1. Not able to handle business stress and uncertainty of COVID-19 life as well, causing more neck and shoulder tension pulling down on my upper cervical bones resulting in subluxations.

  2. Less stamina to hold my osteopathic manipulations. Symptoms of structural imbalances from accident came back one week after treatment.

  3. TMJ imbalance from accident triggered by dental work for crown. Required one chiropractic visit plus two osteopathic sessions to correct.

  4. 6-month lab test showed an increase in Hemoglobin A1c and Glucose levels into the high range. Now my osteopathic physician wants me to start taking blood sugar and/or cholesterol normalizing supplements.

  5. My blind spot in the eye with severe glaucoma got worse.

How can I attribute all the above degradation to less BioSuperfood-f3? Although not scientifically proven, here are the nutritional attributes of Astaxanthin, one of two antioxidants species and one of four total microalgae, in BioSuperfood:

  1. 40 times more effective as an antioxidant than b-carotene.

  2. 500 to 1000 times more effective in inhibiting lipid peroxidation as an antioxidant and has greater anti-inflammatory capability than Vitamin E.

  3. Almost 4 times the antioxidant capacity of lutein, thus offers superior protection against UVA and UVB light-induced oxidative stress.

  4. More stable in scavenging and quenching free radicals than b-carotene, canthaxanthin and zeaxanthin.

  5. Highly potent in enhancing T1 and T2 helper cells and IgM and IgG (secondary immunity) production in the gut.

  6. More effective than lycopene and lutein in enhancing liver microsome detoxification activity (enzymes that metabolize drugs).

  7. Supplies super nutrition to cross the blood-brain barrier brainto nourish the eye, brain and central nervous system. This may alleviate oxidative stress that contributes to ocular and neurodegenerative diseases such as glaucoma and Alzheimer's.

  8. Capable of reducing blood glucose levels by nearly 40% in laboratory mice administered with an Intraperitoneal Glucose Tolerance Test (IPGTT), as well as preserving pancreatic beta-cells from oxidative damage and increasing insulin sensitivity.

  9. Aides in the prevention of diabetic nephropathy.

  10. Reduced knee pain as reported by the 2000 Winter Games Russian hockey players as being the best (among astaxanthin, Ginseng and a Chinese herb) for alleviating pain, particularly knee pains, for recovery on the bench between plays, for post-game energy recuperation and blood oxidation reduction.

Astaxanthin Benefits

Although WebMD said more evidence is needed to rate the effectiveness of astaxanthin, here is a list of potential benefits:

  1. Age-related vision loss (age-related macular degeneration; AMD). May improve damage in the center of the retina.

  2. Indigestion (dyspepsia). May reduce reflux symptoms in people with indigestion, especially due to the H. blood testpylori bacteria.

  3. High cholesterol. May help reduce triglycerides blood fats and increase high-density lipoprotein (HDL or "good") cholesterol and lower total cholesterol, low-density lipoprotein (LDL or "bad") cholesterol.

  4. Male infertility. May help increase the pregnancy rates of partners of men considered to be infertile.

  5. Menopausal symptoms. Early research shows taking astaxanthin, vitamin D3, lycopene, and citrus bioflavonoids daily reduces menopausal symptoms such as hot flashes, joint pain, moodiness, and bladder problems.

  6. Rheumatoid arthritis (RA). Research shows that taking astaxanthin, lutein, vitamin A, vitamin E, and safflower oil helps to reduce pain.

  7. Sunburn. Might reduce skin damage caused by the sun's "UV" rays.

  8. Wrinkled skin. improves how quickly skin bounces back (elasticity), reduces fine lines and wrinkles in middle-aged people, improves moisture content in the skin and improves the appearance of skin wrinkles.

Based on our holistic research and the potential benefits from WebMD, now I see why I experienced the above decline in my mTBI recovery after decreasing BioSuperfood-f3. So, why did I choose to take less capsules/day and substitute BioSuperfood-f1, instead of the more potent BioSuperfood-f2 or even BioPreparation-F3+ (for pets) that I recommended to all our clients? Because we already had an opened bottle of BioSuperfood-f1 on hand and I did not want to waste it. By saving money using up our BioSuperfood-f1, I spent more money on chiropractic adjustments, osteopathic manipulation treatment, bodywork massage, anxiety and depression remedies.

Holistic Lesson

As the old British saying goes, "Do not be penny wise and pound foolish." To save a few pennies by using an old bottle of BioSuperfood-f1, which has 50% or less of Astaxanthin compared to BioSuperfood-f3, I incurred headaches from subluxations, TMJ pain, decreased stamina and energy, anxiety, depression, increased cholesterol and blood sugar levels. We suggest the advanced formula, BioSuperfood-f3 (60-caps)BioSuperfood-f3, for anyone with the above degenerative symptoms and all seniors (with or without symptoms) to nourish the brain, instead of supplementing the symptoms. It is better and more cost-effective to take holistic action now before symptoms show up or blow up. As my personal example showed, by trying to save money on the cheaper formula BioSuperfood-f1, I spent more money in the long run on holistic and medical treatment, isolated supplements to just fix my depression and lost revenues from mistakes and inefficiencies on my job. Even though BioSuperfood-f3 costs twice as much as BioSuperfood-f2, it is 5 times more efficient at balancing the body and feeding the brain. I do not even need a calculator to know spending 2X as much money to get 5X the benefits is a good deal.

money vs. pills

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

Contact us          

 Russell, Margaret & MikkiMikki at Great Salt lake

E-mail: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
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