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Freedom From Illness:
Optimum Choices

July 2015
Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail, click: Subscribe Newsletter. To unsubscribe, see the bottom of this e-mail for instructions.


July Sale
Pet Food Recalls
LORAZEPAM: Avoiding Addiction, Part 3
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July Sale

Discount Code = 5WATER
We hope you have sunny weather because Colorado has been wet.

From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5WATER" (the number "5" and the word "WATER" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left to see this discount calculated in your total. Then select the green [Go To Payments] button to pay. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.


Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls.

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

Cajun, Iris & SimbaFor a very revealing report on pet food, click the link:

What Pet Food Companies Don't Want You to Know



LORAZEPAM: Avoiding Addiction, Part 3

by Russell Louie

In Part 1 of this Lorazepam series I discussed why, as a wholistic scientist, I needed to take the highly addictive, anti-anxiety drug, Lorazepam. I discussed the “wholistic” modalities of acupuncture, Chinese herbs, essential oils and flower essences I used to ward off the constant anxiety and depression from the mTBI (Mild Traumatic Brain Injury). In Part 2, I mention the horrible Lorazepam side effects I encountered and the holistic nutritional support I used to regenerate and rebuild my damaged brain cells as I went through withdrawal. The final key (I hope) towards recovery are the mental and emotional TBI coping skills I learned to prevent further addiction (to anything) plus make me a better person.

The last mTBI therapy tools I used to avoid Lorazepam addiction were daily coping skills from TBI workshops, seminars, books and therapists. One needs to literally rewire the brain to develop new habits for dealing with daily stress. I attended a 10-week Grief and Loss workshop where I learned what a mTBI was, how it affected my brain’s function and how I could cope with my deficiencies and impairment. A mTBI can be just as traumatic as a death in the family or divorce but an mTBI survivor also has the handicap of their brain not functioning like before or as expected. Therefore, new tools, coping skills and life adjustments must be made that most people, conventional doctors and even holistic practitioners are not aware of. This MTBI experience has opened up a new perspective for my wholistic coaching career.

Because I spent so much time going to doctors, therapists and holistic practitioners, my working hours were limited. In an effort to get everything done, I was always rushing around the office/house. I would literally turn around so fast, I would kick the dog or step on a cat (we have three). Since it is impossible to get everything done (even for a person without a mTBI), I learned to block out time for my mTBI treatment first, then prioritize my daily tasks and do only the absolutely urgent and important tasks first. Whatever time is left over is spent on everything else. Because not everything was getting done, this led to another lesson.

As a small business owner I learned that one cannot please everyone all the time. That is a hard one when a small business is trying to compete with corporations by offering superior customer service. As a perfectionist, I wanted to please all clients all the time but I learned that sometimes, the more one gives, the more customers will take advantage of this. I had to stop buying into other people’s (sometimes unreasonable) expectations all the time and set certain boundaries. The next lesson was releasing all my expectations too.

Would it not be wonderful if one could avoid all disappointments in life? With my mTBI I would have anxiety over the slightest disappointment. Like when I lost a customer’s order, I was running late for a meeting, my favorite restaurant was closed or while cooking dinner I realized I forgot to buy a major ingredient in a dish. From my mTBI perspective, I was a total failure or the ‘world was going to end’. The compounding effect of each unmet expectation resulted in depression by the end of the day. In order to never be disappointed, I had to release all my expectations by saying, “It is what it is,” “I am doing the best I can,” and practiced the following MTBI coping skills:

  1. Having gratitude for what I did accomplish that day and counting how many client problems I did resolve, rather than those I did not get to. On some days we literally saved pets from euthanasia or balanced chronic debilitating symptoms so clients could return to work.

  2. Petting my pets. My TBI therapist told me one cannot express love and feel fear at the same time since they are opposites. Feeling fear is projecting into the future. So, by petting our pets I am brought back into the present moment by expressing my love for them, which is very grounding and beneficial for both of us.

I may spend the next 5-10 years recovering from the mTBI. Like everyone else I measured my progress using the Western medical paradigms of:

  1. Just supplementing the symptoms. This is not "wholistic."

  2. Give me the cheapest, fastest-acting product. This is not "wholistic" enough to heal the brain.

  3. For more results use a bigger hammer. Sometimes the brain needs a more subtle approach.

  4. Comparing why I am not progressing as fast as… Each individual is different and my brain will heal when it is ready.

In order not to be disappointed, I had to release all expectations of how long my mTBI recovery will take and stop comparing my progress with others. One of the best “wholistic” paradigms I now practice comes from Brugh Joy, a psychotherapist. In his book, “Joy’s Way,” he wrote: ‘make no comparisons, make no judgments, delete the need to understand.’ (At least from a Western allopathic medical perspective.) These same principles have given me a new “wholistic,” compassionate perspective when coaching clients with complex or difficult circumstances. If you want better results than you have been getting in yourself and your pets, you will have to do something different than you are currently doing. Try this new, totally "wholistic" paradigm for transforming your or your pet’s illness into Freedom from Illness.



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303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the local retailers at:
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