Optimum Choices

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Freedom From Illness:
Optimum Choices

May 2020
Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


May Sale
Pet Food Recalls
My TBI Gift from COVID-19
Contact us

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

May Sale


Discount Code= 5BRAIN

Discover how to remain calm, hopeful and healthy in these uncertain times of a global pandemic, in our newsletter article below. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5BRAIN" (the number "5" and the word "BRAIN" with no spaces) in the Discount Coupon box in our shopping cart. 

You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total.

This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation or BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Pet Food Recalls

In July, 2018, the FDA began an investigation into reports of canine dilated cardiomyopathy (DCM) in pets eating certain foods, many "grain-free" labeled, that contained a high proportion of peas, lentils, other legume seeds (pulses), and/or potatoes in various forms (whole, flour, protein, etc.) as main ingredients. We have heard that some large pet food manufacturers and some traditional Western veterinarians are recommending pet parents avoid "BEG" diets—Boutique companies, Exotic ingredients or Grain-free diets. Before you panic, read our truly holistic perspective in previous newsletters:

  1. FDA Investigates Potential Link between Certain Diets and Canine Dilated Cardiomyopathy (DCM)
  2. Grain-Free Foods Linked to Canine Dilated Cardiomyopathy (DCM): Part 2

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


My TBI Gift from COVID-19
by Russell Louie

During my early mild Traumatic Brain Injury (mTBI) treatment my medical doctor said, "when you can see the gift of your TBI, your real recovery will begin/accelerate." This was when I was still:

  1. Getting daily headaches.

  2. Becoming so fatigued after 4 hours of work, I had to napping at worktake daily naps.

  3. Taking medication (Lorazepam) for anxiety, depression and insomnia.

  4. Making too many mistakes, with lapses in memory, that I was mailing orders 18 days after processing them (charging customers' credit card).

  5. Staying irritable and angry all the time (from PTSD), that Margaret's blood pressure went sky-high.

Could I see the TBI "gift" at this point? Hardly. Finally, after 8 years of treatment and therapy since my accidental concussion, I can see the gift.

Mental Stress from COVID-19

I recently read a list of all the mental health issues and their emotional impact that average people are confronted with from the COVID-19 pandemic. They include the following:

  1. Drastic loss of income.

  2. Internal time clock thrown off, no regular work schedule.

  3. Loss of friends because of social distancing.

  4. Lack of reference points in life.

  5. Constant change to normal routine, rules keep changing based on new knowledge of coronavirus.

  6. Loss of anchors in life, nothing stays the same.

  7. No such thing as Saturday anymore. Loss of weekly routine.

  8. Every day is just today. Cannot plan for the future.

  9. Physical environment looks the same, but things look and act so differently.

  10. Every day filled with uncertainty and new rules.

  11. Need to devote more time to plan daily things that used to be automatic, like groceries and laundry.

Coping With COVID-19 Mental Stress

The above list is what mental stress the average person may be experiencing during COVID-19, not someone who already has been diagnosed with a mental disorder of anxiety, depression, paranoia, etc. Well, this entire list of mental health issues, exactly describes my life after my TBI and BEFORE COVID-19. In order to become a TBI survivor/thriver, I had to learn to cope daily with the above mental issues, thus draining my brain's limited energy bycell phone the end of the day. It is like having a cell phone with a 5+ year old battery—it never makes it to the end of the day without needing a recharge. From financial hardships, frustrations, setbacks, constant disappointments, anxiety, paranoia, depression, to new lessons of flexibility, learning to adapt to a new way of life, daily adjustments of schedule, accepting a "new normal," etc. These routine TBI challenges required daily flexibility, adaptability and rest (recharging the brain).

When any catastrophe happens and one loses control over their life, it is only natural to feel anxiety, dismay, panic, terror, doom, depression, etc. One might even feel shortness of breath, constriction in the chest, lightheaded and other physical symptoms. I experienced all of these, even though I do not have heart issues. The first thing I learned is that I am not my thoughts, worries or fears. I was told in therapy that 90% of what most people fear, either never happens or is never as bad as they originally thought. So, why does one person shrug off an unpleasant event, while another person goes into complete panic and is depressed for a week (like those with a TBI)? It all depends on how one reacts or responds to the same event. We are all conditioned by our past (childhood, parents, school, previous jobs, previous relationships, etc.) but we do have a choice when presented with a new event. We can continue to react in the same way, feeling the same emotions based on our past experiences or we can choose to respond and feel a new way. It first takes observation, recognition of feelings, discovery of one's needs, acceptance of circumstances and then learning and responding with new choices. So, instead of spending my limited brain's energy on what "bad" outcomes could happen (only 10% chance), I learned to use that same energy to envision creative and flexible solutions to my predicaments. All the above was not accomplished overnight but after years of therapy and hard-earned lessons.

TBI Gift—Holistic Solutions

In these unprecedented and challenging times, it takes a strong character, exceptional will power, persistence and a desire to better oneself and the world, in order to survive and then thrive. My TBI taught me one is not defined by their difficulties and missteps but by their intentions and eventual consequences in how they benefited those around them. After successfully adapting and coping with all the above mental TBI stress and daily challenges, I am now able to handle the COVID-19 pandemic stress without experiencing high levels of anxiety, paranoia and going into a deep depression. Now I am showing/teaching others in my personal and professional life (OptimumChoices.com) how to cope with the long 11-point list above of mental health issues and emotional impact of COVID-19. This is the gift ("silver lining") from COVID-19: the student becomes the teacher.

Wholistic Brain Fuel

One way to make all the above lessons and adjustments go easier, is to properly nourish and balance all your glands and organs, especially the brain. If one had a Ferrari, one would not use cheap low-octane fuel and expect to get high performance. Sugary and starchy foods may make us instantly feel better, but they are not immune-enhancing or life-sustaining. Proper nutrition for the brain and the entire BioSuperfood-f3endocrine (glandular) system, is one of the first TBI recovery lessons I learned. Having a balanced endocrine system makes one less reactive, less likely to be depressed and have more brain energy for creative solutions. For nutritional tips on optimizing your brain and thus your immune system, read our previous newsletter, Super Immunity for Superior Health. Adding our whole superfood products BioSuperfood and/or Cellular PSP to your diet, is one way to cover all your nutritional bases, without spending a ton of money on a whole shoebox full of isolated supplements. Both these whole food products nourish ALL your glands and organs (especially the brain) at the cellular level (little to no digestion required). Download these holistic papers for more details:

  1. Depression, Brain and BAC
  2. Brain Function, Nervous System Disorders, Epilepsy
     and BAC
  3. Endocrine System-Hormones and BAC
  4. Immune System and Cellular PSP

Having optimum brain function and a fully balance endocrine system during COVID-19 is keeping me sane, stable and off any medications for anxiety/depression. If you need help with your brain (concentration, focus, attention span, attention deficit, memory, speed of processing) or immune-enhancing nutrition, contact us at info@OptimumChoices.com.

Contact us          

 Russell, Margaret & MikkiMikki at Great Salt lake

E-mail: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
Local BSF-BP Retailers

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