Optimum Choices

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Freedom From Illness:

Optimum Choices

February 2021-Wholistic Tip of the Month
Welcome to the monthly Freedom From Illness wholistic tips newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


February Sale
Pet Food Recalls


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February Sale


Discount Code= 5HEART

February is American Heart Month. But the heart is more than just an organ that pumps blood. It has been postulated that the heart has a "brain" of its own. When your intentions come from the heart, all is good. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5HEART" (the number "5" and the letters "HEART" with no spaces) in the Discount Coupon box on the first page of our shopping cart. 

You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total. Then select the green [Go To Payments] button to complete your order.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation or BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.


Pet Food Recalls

Important January 11, 2021, UPDATE below.

The pet food recalls continue. FDA Alert: Certain Lots of Pet Food from Multiple Brands Recalled for Aflatoxin. From the FDA website: specific pet food products manufactured by Sunshine Mills under several brand names, may contain unsafe levels of aflatoxin. Aflatoxin is produced by the Aspergillus flavus mold, which can grow on corn and other grains. At high levels, aflatoxin can cause illness and death in pets. Symptoms may include sluggishness, loss of appetite, vomiting, jaundice (yellowish tint to the eyes or gums due to liver damage), and/or diarrhea. In severe cases, this toxicity can be fatal. In some cases, pets may suffer liver damage but not show any symptoms. Brands include, Family Pet Meaty Cuts®, Heartland Farms®, Champ®, Field Trial®, Good Dog, Hunter’s Special®, Old Glory®, Paws Happy Life®, Pet Expert, Principle, Retriever®, River Bend, Sportsman’s Pride®, Sprout®, Thrifty®, Top Runner® or Whiskers & Tails. For a complete list, with Lot Numbers, go to the FDA web page: Sunshine Mills, Inc. Expands Previously Announced Voluntary Recall of Certain Pet Food Products Due to Potentially Elevated Levels of Aflatoxin.

JANUARY 11, 2021 UPDATE: After more than 70 dogs have died and 80 have gotten sick after consuming Sportmix pet food, the FDA has expanded the pet food recall to all pet foods containing corn manufactured by Midwestern Pet Foods. This food has an expiration date on or before July 9, 2022. The updated list of recalled pet food products (as of January 11, 2021) includes lots of the following pet food products, if the date/lot code includes an expiration date on or before "07/09/22" and includes "05" in the date/lot code, which identifies products made in the Oklahoma plant:

  • Pro Pac Adult Mini Chunk, 40 lb. bag

  • Pro Pac Performance Puppy, 40 lb. bag

  • Splash Fat Cat 32%, 50 lb. bag

  • Nunn Better Maintenance, 50 lb. bag

  • Sportmix Original Cat, 15 lb. bag

  • Sportmix Original Cat, 31 lb. bag

  • Sportmix Maintenance, 44 lb. bag

  • Sportmix Maintenance, 50 lb. bag

  • Sportmix High Protein, 50 lb. bag

  • Sportmix Energy Plus, 44 lb. bag

  • Sportmix Energy Plus, 50 lb. bag

  • Sportmix Stamina, 44 lb. bag

  • Sportmix Stamina, 50 lb. bag

  • Sportmix Bite Size, 40 lb. bag

  • Sportmix Bite Size, 44 lb. bag

  • Sportmix High Energy, 44 lb. bag

  • Sportmix High Energy, 50 lb. bag

  • Sportmix Premium Puppy, 16.5 lb. bag

  • Sportmix Premium Puppy, 33 lb. bag

Lot code information may be found on the back of bag and will appear in a three-line code, with the top line in format "EXP 03/03/22/05/L#/B###/HH:MM" For more updated details go to: FDA Alert

Want to avoid all these recalls? The best "wholistic" suggestion to prevent danger to your pet is -- STOP feeding dry kibble pet food. In our "wholistic" opinion, dry kibble pet food containing grains is the least nutritious form of food to feed a carnivore. It is nutritionally equivalent to feeding meat-flavored cookies to your child. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


We are often asked to categorize ourselves for new business listings, business ads, financial forms, etc. The traditional doctorchoices include Alternative Medicine, Complementary and Alternative Medicine (CAM) and Holistic Care but none of these accurately describe what we do. To us it is not an either/or choice of using Western/Eastern, conventional/alternative, traditional/holistic… medicine or health care methods. Instead, we use an integrative approach using all the measurements, resources and benefits ALL of these different paradigms offer. Then we integrate our 100+ years of combined "wholistic" experience, to formulate personalized holistic suggestions that work for our clients. The key difference is we do not rely on any one system but integrate whatever will actually work to resolve the client's imbalance. The ratio of each paradigm used may change according to the severity of the symptoms, client's health history and their body's immediate needs. Here is one example.

A client started out being hypoglycemic and then trended towards prediabetic as they got older. Being holistically minded, they diligently checked their blood sugar level every morning on an empty stomach. After turning age 50 they struggled with their diet, introducing a carb-blocker to reduce their blood sugar levels. Now in their 70's, they wanted to try our polysaccharide/polypeptide (PSP) product, Cellular PSP, for its many holistic benefits, including improved immune system, vision, cardiovascular function, balancing blood sugar disorders, slowing brain Cellular PSPdegeneration, normalizing leaky gut imbalances, etc. After starting our Cellular PSP, their morning glucose level shot up to 116 mg/dL. (A fasting blood sugar level less than 100 mg/dL is normal. A fasting blood sugar level from 100 to 125 mg/dL is considered prediabetic and 126 mg/dL or higher on two separate tests, is considered diabetic.) Now they were concerned if they continue taking Cellular PSP without their carb-blocker, it will harm their pancreas. Here is the integrative "wholistic" response we gave our concerned client.

First of all, it is not a good idea to use one-time blood values to measure holistic benefits. In our Western society we seek instant gratification, so we want Western allopathic medicine to give us instant results. To supplement the symptoms if our blood values are too low, the doctor prescribes the red pill. If our blood values are too high, the doctor prescribes the blue pill. Then we measure the same blood value in one week (or a month) to find out if it is working. Holistic wellness is not so simplistic, producing such instantaneous linear results. One must work with the body's own natural healing processes and timetable, to regenerate and rebuild the body from within. For example, say one's doctor prescribed more exercise to improve their cardiovascular health. After the first tennis lesson one measures their heart rate (or tennisheart rate variability-HRV) and finds it is sky high. Is the correct holistic conclusion tennis is bad for one's health? Hardly. We would suggest taking a baseline heart rate (or heart rate variability-HRV) measurement before starting tennis lessons. Then gradually ease into tennis by scheduling one lesson per week the first month, two lesson per week the second month and three lessons per week the third month. During the fourth month, at least 4 hours after a tennis lesson, measure your heart rate (or heart rate variability-HRV) and compare these numbers to your baseline before starting tennis lessons. The key here is to not rely on a single measurement but look for a healthy trend after gradually introducing a healthier lifestyle.

The second thing to look at is the overall holistic purpose. We are not looking at taking Cellular PSP to instantly lower our blood sugar levels. That would be the product doing the work, just like the carb-blocker is supplementing the symptoms. The high blood sugar levels immediately after taking Cellular PSP (rice powder) is the body's digestive rice paddiesresponse, not a measure of the long-term benefits. The "wholistic" way Cellular PSP works is by first feeding ALL the glands and organs of our body alpha-glycan polysaccharide/polypeptide (PSP) particles so small, that they can be readily absorbed by our cells for 100% assimilated into our bodies. This is done using a proprietary process called Alphaglycanology, which utilizes biotechnology and nanotechnology to mechanically hydrolyze polysaccharides (complex carbohydrates) and polypeptides (molecular chain of amino acids) together. A recent study showed the PSP particles are absorbed directly Cellular PSPinto the cell, providing energy to the mitochondria, the powerhouse of the cell. A 54% increase of ATP in mitochondria metabolism was measured. The molecular structure of these polysaccharide/polypeptides allows for improved absorption and assimilation of glucose through direct absorption into the cell. What this means is that your glands and organs will utilize this super food fuel, to regenerate new healthy cells and slowly rebuild the degenerating glands and organs (such as the pancreas). Over time, one may expect the previous degeneration process to slow down and benefits to slowly appear from the improved glucose-energy metabolism system becoming balanced. Therefore, we suggested to our client to measure their sugar glucose level 4+ hours after taking Cellular PSP (allowing for the quick absorption of this carbohydrate), 90 days after starting its gradual introduction. Now compare this number with a baseline taken before starting Cellular PSP.

As you can see, true "wholistic" wellness is not just supplementing the symptoms with a "natural" pill (capsule). It takes an integrative approach to determine what thenatural supplements blood values are actually showing, discern what the body "wholistically" needs and take appropriate measurements showing the healthy trend, rather than instantaneous results. If all you want is a cheap vitamin bottle, then follow the marketing lines, "lowest price on the Internet" or "free shipping." If you want true "wholistic" wellness, Optimum Choices offers integrative "wholistic" solutions to resolve your and your pet's chronic, hard to resolve, health challenges even when doctors and vets have run out of options. We can tell you how to get more benefits, without taking more capsules. We can tell you why Western medicine's measurements do not directly apply to our truly holistic solutions. We have literally saved hundreds of pets’ lives headed towards euthanasia. Are you and your pet ready to achieve Freedom From Illness?

money vs. pills

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

Contact us          

 Russell, Margaret & MikkiMikki at Great Salt lake

E-mail: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
Local BSF-BP Retailers

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