Optimum Choices

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Freedom From Illness:
Optimum Choices

April 2018

Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


April Sale
Nano-Enhanced Hemp (CBD) Oil

Pet Food Recalls
Numbers Do Not Always Tell the WHOLE Wholistic Story
Contact us

April Sale

Discount Code= 5RAIN

Here in Colorado it has been a very dry winter. Our mountain snowpack (our summer water supply) is only at 70%. We pray for more rain in Colorado. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5RAIN" (the number "5" and the word "RAIN" with no spaces) in the Discount Coupon box in our shopping cart. 

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Nano-Enhanced Hemp (CBD) Oil

Margaret and I continue our personal testing of a new product, Hemp OilPrimeMyBody (PMB) Nano-Enhanced Hemp Oil. So far Russell has had good results in reducing brain fog, anxiety, depressive thoughts, afternoon brain and body fatigue and increased energy, optimism, creativity and daily stamina. He has also gotten good results in reducing a bursa sac swelling on his knee and encouraging results in reducing a huge lipoma.

You have probably heard of CBD oil or cannabidiol oil, that works on the human and animal endocannabinoid system. These phyto cannabinoid diols help our bodies better fight and resist outside invaders and also assist in repairing the mind and body. Early CBD research reports the following benefits:

  1. Calms the mind and body.
  2. Promotes bone growth.
  3. Inhibits cancer cell growth.
  4. Reduces inflammation and seizures.
  5. Reduces anxiety, pain, muscles spasms.
  6. Provides immune function support-may help calm an overactive immune system and balances autoimmune conditions.
  7. Slows bacterial growth and helps balance negative bacteria growth in the body.

Three things make this PMB product unique:

  1. PMB encapsulates the CBD compounds in phospholipids that compose the liposome shell, which feed the cell membranes. This ensures the most efficient function for the absorption of nutrients in order to bypass the digestive processes that normally degrades or limits compound absorption (as in drugs and isolated supplements).
  2. PMB only uses nanoenhanced, 50-100 nm size, CBD particle for better absorption.
  3. PMB uses a quick-absorbing sublingual (under the tongue) delivery system. This is far superior to standard CBD liquids taken orally and absorbed in the digestive tract.

The end result is a PrimeMyBody CBD compound that was demonstrated to have the ability to cross the blood-brain barrier, deposit their cargo intracellularly and enhance lymphatic circulation of nutrients. The manufacturer claims a 5-10X increased uptake and bioavailability over other, even pharmaceutical-grade, CBD products.

Stay tuned for more test results. We always test new products personally before offering them to our clients.

Freedom From Illness Project

If you or a family member (including furry children) have experienced amazing benefits from our holistic products and expertise, please consider paying-it-forward by helping us holistically educate more people and save more pets. Please click on our photo below or go to this link:


Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is - STOP feeding dry kibble food. In our "wholistic" opinion, dry kibble food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


Traditional veterinarians rely on one-dimensional tests (blood, urine, etc.) and draw their conclusion based on those numbers. While out-of-the-normal range numbers are certainly cause for concern and may suggest an additional course of action is needed, we have found they do not always tell the WHOLE "wholistic" story. Here are some examples.

Our elderly cat's "numbers" were in the high range suggesting Chronic Renal Failure (CRF) or Chronic Kidney Disease (CKD). When we told our holistic vet our cat was fed an exclusive raw diet they said, "Oh, in that case these 'high' numbers are fine." Studies have shown that blood values of healthy, adult dogs (and we assume cats too) fed only dry kibble are typically lower than those fed raw food, especially the hematocrit, BUN and creatinine numbers. On average, these values were higher in the raw fed group than for the dry kibble fed group. Here are some references:

So, high-protein raw food, freeze-dried raw food and even holistic canned food may produce higher numbers in one-dimensional tests compared to the average pet fed all dry kibble that are typically used to calculate laboratory’s "normal" ranges.

Another example is when vets will look at adrenal or thyroid blood values in the normal range and conclude those glands are working fine, when the pet is clearly exhibiting low adrenal symptoms and/or hypothyroid or hyperthyroid symptoms. A holistic vet will also look at other blood values and observed symptoms to draw a more complete holistic diagnosis. Dr Alfred Plechner is one such vet. He found a hidden adrenal gland defect causes the adrenal glands to not manufacture enough cortisol hormone or the cortisol produced is bound (inactive). Cortisol is a powerful anti-inflammatory and helps the body deal with stress and infections. This defect, in turn, causes a domino-effect producing too much estrogen and not enough thyroid hormones. When the endocrine (hormonal) system is out of balance, the end result is low antibodies and a poor immune system. Instead of relying on a single adrenal blood value, Dr. Plechner developed a special blood test to detect this hidden defect in the adrenal glands—his Basic Endocrine-Immune One blood test measures cortisol, total estrogen, thyroid hormones T-3 & T-4, and IgA, IgM and IgG antibodies. If the cortisol level is low, estrogen level high, thyroid hormones low and antibodies are low, he suspects the animal has this hidden defect. The standard veterinary blood test will not detect this imbalance. Dr. Plechner suspects many unresolved health conditions in our pets are a result of this hidden endocrine-immune system imbalance. These can include but is not limited to:

More details on this revolutionary holistic concept can be found on our Silent Epidemic web page. These are just two examples of why relying on single blood test numbers may not tell the WHOLE "wholistic" story.

Since we are not vets, we ask a series of questions before giving our "wholistic" suggestions. Such wholistic questions can include:

  1. How did you acquire your pet?

  2. What type of food do you feed?

  3. Do you give more than the required rabies vaccine?

  4. Do you give heartworm medication and/or use flea & tick treatment?

  5. How long have the symptoms been occurring?

  6. Did anything change around the time the first symptoms appeared?

  7. What other health challenges are there in the past and present?

The answers to the above questions give us a "wholistic" scenario to compare to all our other clients whose pet has similar conditions. We would ask similar questions of our human clients as well, to get a complete "wholistic" picture of what might be going on in the WHOLE body, rather than rely on a single blood test value.



Contact us           


E-mail: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)

Office hours are 11:00 AM-7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the independent local retailers at:
Local BSF-BP Retailers

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