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Freedom From Illness:
Optimum Choices

August 2020
Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


August Sale
BioSuperfood-f3 (180) and BioPreparation-F2+
  Back in Stock

Pet Food Recalls
The New "Normal"
Contact us

August Sale

Discount Code= SUN5

With all the COVID-19 restrictions and business limitation, we hope you are finding some relief from the summer heat. On the other hand, don't forget to spend at least 10-15 minutes in moderate sunshine to get the healthy benefits: Vitamin D, moderate U-V light (kills surface viruses and bacteria), increase brain's production of serotonin, improved immune system, better sleep, better skin, etc. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "SUN5" (the word "SUN" and the number "5" with no spaces) in the Discount Coupon box in our shopping cart. 

You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discount.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation or BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

BioSuperfood-f3 and BioPreparation-F2+ Back in Stock

The COVID-19 challenges for BioSuperfood-f3 (180-capsules) for BioSuperfood-f3 out-of-stockpeople have been resolved. The manufacturer has new stock of 180-capsule bottles. The 60-capsule bottles will be back in stock by late fall 2020. We apologize for this inconvenience. If you have any questions, please e-mail us your personal needs and we will send you our best holistic suggestions.

BioPreparation-F2+ for pets is also back in stock.

Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


The New "Normal"
by Russell Louie

Contrary to what has been said politically and in social media, the COVID-19 coronavirus is not going away anytime soon, so we might as well get used to it. Here are my "wholistic" conclusions so far:

  1. The COVID-19 coronavirus is real and not a hoax or conspiracy. A recent study by the Pew Research Center (October 2019–June 2020) found those who rely mostly on social media for news are less engaged in life, less knowledgeable, less likely to get the facts right about the coronavirus and politics in general, and more likely to believe unproven claims.

  2. Because the COVID-19 coronavirus is new, doctors do not know all there is about how infectious it is, how it spreads, best practices to containing it and best medical treatment yet. This is following the standard scientific procedure of analysis cycle.

  3. The sooner we accept COVID pandemic life and adjust to this new "normal" lifestyle, the less stress we will have and the more balanced our immune system will be.

As I look at the above observations, it brings back all the coping skills I learned and adjusted to in the first 1-2 years of my mTBI recovery. Here are the main topics of those coping skills for a new "normal."

Energy Efficiency

It does not do any good to blame, complain, seek compensation, revenge, retribution or spread unscientific facts. All the above takes emotional energy, action and will yield little results (although it might make one temporarily feel good and in control to vent). After my mTBI (mild Traumatic Brain Injury) I had less mTBIenergy for daily tasks and no reserve brain energy after I burned out each day in the afternoon. So, when I quit spending energy on the detrimental actions above, I had more energy to complete my daily tasks and my attitude was better (less depressed). The same is true for the COVID-19 pandemic. When I accept the fact that certain places are still not open, the opened places may have limited hours of operation, things I want may be out-of-stock, I have to practice social distancing and wear a facemask in public, etc. I have more energy to efficiently complete my regular daily tasks and all the new "normal" COVID-19 tasks I need to accomplish. Use your energy efficiently when coping with COVID-19 requirements, instead of complaining about them.

Rules of Engagement Changed

It takes time and energy to learn the new rules. It is like switching from baseball to football or learning how to play tennistennis and then taking golf lessons. Give yourself more time to learn and adapt to the new rules. Allow more time to get your daily chores done. After my mTBI, I found it always took longer than I expected to complete the day's task. As a consequence, I was always late. So I tried to never over-commit myself, thus avoiding frustration and disappointment. I used to routinely schedule 2-4 appointments in one day to get everything done out-of-the-office at once. Now with limited mTBI energy for daily tasks and no reserve brain energy, I only schedule one appointment per day, with a maximum of two allowed. After four months into the COVID-19 pandemic life-style, I only schedule one doctor's appointment, shopping trip or errand per day. This also limits my daily exposure to those who may be COVID-19 asymptomatic or pre-symptomatic that refuse to wear a facemask. After each event I can come home to wash my hands and get a clean facemask. The key is to accept the circumstances I cannot do anything about, accept my limited mTBI energy reserve and adapt my life-style habits as best I can to the COVID-19 restrictions.

More Rest Needed

With more to do and less time to do it, the typical male ego response is to just "push (power) through it." But with old cell phonea brain injury, it is like operating a cell phone with a 5 year old battery—it never lasts all day long without a recharge. In the beginning of my mTBI recovery I had to take 1-2 hour naps every single afternoon, just to function at night. Eight years later I now have more stamina to only need 30-60 minute naps and not necessarily every day. So with COVID-19 restrictions and extra safety precautions needed, I suggest everyone get 7-8 hours of sleep. Research shows a sleep-deprived body is always going to be immune compromised. I also suggest the average person (without a brain injury) give themselves some daily downtime to rest, whether it be a nap or unplugging from work for at least 30-60 minutes every day (exercise, walk, meditate, play with the children or pets, commune with your significant other, yard work, hobby, etc.). While your mind will think, "I can't afford to do that," your heart and body (immune system) will say, "thank you."

Optimize Your Immune System

Since the immune system is made up of many complex factors, how does one determine the appropriate immune component to "boost" for COVID-19? In the Western medical paradigm, we give the blue pill if values are too high (suppress) or the red pill if values are too low (boost). This is clearly the product doing the work, requires a myriad of tests and exact knowledge of how COVID-19 infects the body. Since doctors are still learning how COVID-19 affects the body, can we really know which is the correct immune component to "boost"? For example, the latest research shows one should not artificially boost cytokines because a COVID infection could create a "cytokine storm." From our holistic research and advice from our acupuncturist, we have identified holistic measures (Vitamin C, glutathione, andrographis, elderberry syrup, etc.) we would take if we got COVID-19 but what can one do as overall prevention?

Our best wholistic suggestion is to take whole superfood BioSuperffood-f3products (BioSuperfood-f3, Cellular PSP, etc.) that nourish ALL the glands and organs of the WHOLE body, so that ALL your body's systems (not just your immune system) is totally balanced and optimized for any infectious outbreak (viral, bacterial, fungal or parasitic).

The New "Normal"

True "wholistic" wellness is not something to turn on when one (or their pet) gets sick and turn off Russell & Mikkiotherwise. That is what we call just supplementing the symptoms. With this global COVID-19 pandemic sticking around for a while, take this opportunity to change your lifestyle and make good immune-enhancing and life-sustaining decisions, for yourself and your 2-legged and 4 -legged family. With the "new normal" if we just consider the other person's needs, we can collectively prevent the transmission of COVID-19 and save ourselves, our pets, the economy (without another shutdown) and the world.

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

Contact us          

 Russell, Margaret & MikkiMikki at Great Salt lake

E-mail: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
Local BSF-BP Retailers

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