Optimum Choices

If you or your pet have experienced amazing results, please post it on our Facebook page by clicking the image above.






100+ years holistic experience







Accept Credit Cards Online




Freedom From Illness:

Optimum Choices

July 2020-Wholistic Tip of the Month
Welcome to the monthly Freedom From Illness wholistic tips newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


July Sale
BioSuperfood-f3 (180) and BioPreparation-F2+
  Back in Stock

Western Medical Impatience
Contact us

July Sale


Discount Code= 5LIBERTY

So many local fireworks celebrations were canceled this year. But we still can enjoy the spirit of liberty and independence.  From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5LIBERTY" (the number "5" and the word "LIBERTY" with no spaces) in the Discount Coupon box in our shopping cart. 

You must press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation and BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

BioSuperfood-f3 and BioPreparation-F2+ Back in Stock

The COVID-19 challenges for BioSuperfood-f3 (180-capsules) for BioSuperfood-f3 out-of-stockpeople have been resolved. The manufacturer is expecting new stock of 180-capsule bottles by July 21. The 60-capsule bottles will be back in stock by late fall 2020. We apologize for this inconvenience. If you have any questions, please e-mail us your personal needs and we will send you our best holistic suggestions.

BioPreparation-F2+ for pets is also coming back in stock by July 21.

Western Medical Impatience

The advantages of modern Western medicine have conditioned us to getting results quickly by "fixing" the symptoms. We take a 10-day prescription of antibiotics anddrugs if the infection is not gone, we take a second 10-day prescription (perhaps a stronger or more targeted antibiotic) and in less than 30 days we think we are well because all the symptoms are gone. Broken bones have a range of 3-24 weeks to heal, with the average taking 6-8 weeks in a cast. While getting results quickly is advantageous, it does have disadvantages:

  1. The original cause of the symptom may not be addressed, so the body is dependent for life on the drug or isolated supplement.

  2. Because the origin of the illness is not balanced, the symptoms can come back when the drug or isolated supplement is discontinued.

  3. Drugs and even some isolated supplements have potential side effects or toxicity.

To avoid these Western medicine disadvantages, it literally pays to think and act "wholistically." Here are three examples.

In the normal regeneration cycle of the digestive tract, every intestinal cell is replaced every 6 months. If you or your pet has severe inflammatory bowel symptoms, there tabby catmay be as much as 50-75% intestinal cellular degeneration. While a healthy, balanced digestive tract could replace 75% of its intestinal cells in 4.5 months (6 months X 75%), an unhealthy digestive tract, not feed the proper nutrition and not absorbing all its nutrients should take much longer (holistically 6-12 months). So many people try holistic remedies and give up after 1-2 months if the symptoms are not all gone, concluding the supplement(s) did not work. They may have the very product that could balance their or their pet's digestive tract permanently but did not give it long enough for the body to heal itself (6+ months) based on the normal regeneration cycle of the body's digestive tract. Discover the success our clients (both people and pets) have had with digestive issues by going to our web page, Inflammatory Bowel Condition - Holistic Perspective. Here is a second example of Western medical impatience.

The body normally replaces red blood cells every 120 days. This is a mere 6% regeneration every week in a healthy, balanced body. So, if an anemic body with an autoimmune condition (IMHA or AIHA) is 80% deficient in red blood cells, it would take a normal, balanced body 96 days or 13+ weeks to "fix" that deficiency. When the body also has anblood test autoimmune condition, where it is inexplicably destroying healthy red blood cells, this process will take much longer than 120 days, even with Western drugs. Unfortunately, with IMHA or AIHA, the body does not have the luxury of time since the autoimmune condition is destroying red blood cells faster than the bone marrow can replace them. An anemic body can starve from lack of oxygen when the brain shuts down non-essential organ functions. This is where our holistic super nutrition can be a good adjunct to any Western medical treatment by providing a complementary path to accelerate the body's (brain's) normal regeneration process. Uncover the details on our web pages, Immune Mediated Hemolytic Anemia and AutoImmune Hemolytic Anemia. One final, more esoteric example of Western medical impatience.

When the COVID-19 virus emerged it was called "2019 novel coronavirus" or "2019-nCoV". The word "novel" means 'new.' Like anything new in science, it is processed using the standard scientific method:

  1. A beginning question is postulated, then research starts to collect data.

  2. A hypothesis is formed based on preliminary data. This hypothesis is expected to change as more data is researched and analyzed.

  3. Based on newly observed data the original hypothesis is refined into a scientific principle or conclusion, covering more details as the circumstances changed.

  4. Finally, when enough data has been analyzed to confirm the scientific conclusion is not changing anymore, then it is accepted as a scientific fact or principle.

The reason why it is important to understand how this scientific method actually works, is because we have seen too many people disbelieve the seriousness of the 2019 novel coronavirus, now called COVID-19 for short, and the use of facemasks because the "facts" in the media keep changing. The critics say, how can we believe the "authorities" when they keep changing their story. The conditions for infection, symptoms and prevention keep shifting. The doctors and politicians have done a flip/flop (180º turn) on the use of facemasks. Since we are still in the research and analysis stages of steps 1 & 2 in the above scientific method, that is to be expected. We must learn from the original mistakes in the hypothesis as we progress towards a COVID-19 solution/remedy.

If one only gets their news from social media, they will obviously get a slanted or one-pointed perspective. Anyone can dress up in a medical costume and state in a video that coronavirusthe current consensus is bunk and here is the "real" story because I am a nurse or doctor. When one "fact checks" their statement, one can find many scientific holes in their emotional logic. That is the whole point of doing the video, to appeal to your emotional (not scientific) logic to prove their unsubstantiated and often erroneous perspective. The original purpose (hypothesis) for using facemasks was based on protecting the wearer, as in Personal Protective Equipment (PPE). Scientist and doctors now agree that only N95 facemasks can do that efficiently. Simple cloth and even surgical facemasks are only 25-75% effective for personal protection. But new analysis has shown if BOTH parties wear facemasks, this can be a very effective barrier for transmission of the virus, to protect you AND me. Here is a recent example published on the CDC website.

Absence of Apparent Transmission of SARS-CoV-2 from Two Stylists After Exposure at a Hair Salon with a Universal Face Covering Policy — Springfield, Missouri, May 2020:

"Among 139 clients exposed to two symptomatic hair stylists with confirmed COVID-19 while both the stylists and the clients wore face masks, no symptomatic secondary cases were reported; among 67 clients tested for SARS-CoV-2, all test results were negative. Adherence to the community's and company's face-covering policy likely mitigated spread of SARS-CoV-2."

In our holistic opinion, it is too soon to draw firm medical conclusions regarding COVID-19, when we are still in the research and analysis stages. One thing is becoming very apparent though, our current loose social distancing facemaskpractices are not enough to stop the pandemic. There are too many hot spots raging out of control. With fall and winter coming, if these hot spots are not cooled down, the United States is in a trajectory for becoming the hot spot of the world. We can stop the pandemic without another lockdown and without destroying the economy, if we are considerate about the other person and stop thinking selfishly about our own liberties (freedom to not wear a facemask). Western society is in a "living COVID-19 laboratory." Do you want to be on the winning (surviving) side? Ask yourself, is my action immune-enhancing and life-sustaining? Instead of practicing Western medical impatience, by acting holistically we can collectively prevent the transmission of COVID-19 and save ourselves, our pets and the world.

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

Contact us          

 Russell, Margaret & MikkiMikki at Great Salt lake

E-mail: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
Local BSF-BP Retailers

Return to top.



Home Products Services Information Contact Us Shop Online
Nothing on this website has been evaluated by the FDA. This information is not intended to diagnose, treat, cure or prevent any disease. Please see a qualified healthcare practitioner for any disease or illness.
Send e-mail to info@OptimumChoices.com
with questions or comments about this web site.
Optimum Choices, LLC     Copyright © 2021     Last modified: 04/10/21