Optimum Choices

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Freedom From Illness—Optimum Choices


June 2014, News from Optimum Choices
Welcome to the monthly Freedom From Illness e-newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. This newsletter is sent to the friends of Russell & Margaret, customers of Optimum Choices, as well as people who signed up for a drawing at our booth at a fair or event. If you wish to unsubscribe, see the bottom of this e-mail for instructions. To receive this newsletter in your e-mail, click here: Subscribe Newsletter.


June Sale
International Sales of BioPreparation and BioSuperfood
Rebuilding Balance After Medicating Symptoms
Contact us

June Sale

Discount Code = SUMMER5

From now until next month's e-newsletter is published, we are offering a 5% discount off your entire order. Simply enter "SUMMER5" (the word "SUMMER" and  number "5" and with no spaces) in the Discount Coupon box of our shopping cart. You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total. Then select the green [Go To Payments] button to complete your order. This discount is only available to our customers who read this e-newsletter and order online. This discount is not advertised to the general public. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts. Discount is valid until next month's e-newsletter is published with a new discount code.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% discount above, for a total of 10% off the full retail price of three single bottles. No other discounts can be applied.

HINT: if you ever miss our monthly e-newsletters containing the current month's discount code, you can always go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.




Current News

Because of the amazing demand for our "wholistic" consulting and revolutionary products, we have to limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page. Thank you in advance.

International Sales of BioPreparation and BioSuperfood

To better serve its customers the manufacturer has decided to handle all international sales of BioPreparation and BioSuperfood from their newly opened London office. The office is run by Dr. Kiriac's daughter, Rodika Kiriac, so you are in good hands. For international sales, please go to one of the local representatives below [green buttons] or:


Australia     Canada

South Africa     United Kingdom

Wholistic Video Lesson

Russell explains how to achieve Freedom From Illness by eliminating isolated supplements.

Holistic balance eliminates supplements
Click on video above

Eliminate supplements Freedom From Illness


Rebuilding Balance After Medicating Symptoms

One of the most common questions we get is, Can I reduce the high beginning amount now that the symptoms are gone? Or, Can I switch from the advanced formula to the general nutrition formula for maintenance now that the symptoms are gone? I am guessing the motivations are as follows:

  1. Do not want to create “side effects” by giving too much.
  2. Do not want to create a dependency on the product.
  3. Save money.

Reasons #1 & 2 are disadvantages of isolated supplements and do not apply to our whole superfood products (BioPreparation, BioSuperfood, ALPHA-G). To read the details on why, go to our article: Whole Food Products versus Vitamins and Supplements. The answer to Reason #3 has many different angles and is more complicated.

It does not matter whether one is “medicating” the symptoms with Western medical drugs or so-called natural (but not “wholistic”), isolated supplements our “wholistic” answer to the two original questions in the first paragraph are the same, NO, not yet. We call both of the above methods, supplementing the symptoms. One is using (or giving to their pet) Drug A or natural Product A for arthritis symptoms, Drug D or Product D for digestive symptoms or Drug IP or Product IP for inflammation and pain. Is this really “wholistic”? Would one use or give Drug A/Product A for diabetes? Would one use or give Product IP to lose weight? If the answer is, No, then one is not addressing ALL the glands and organs and balancing the WHOLE body but simply medicating or supplementing the symptoms. Until the body is completely balanced one should not reduce the beginning amount or switch to the maintenance formula because the symptoms might return. Here are some examples of why.

As the body gets older our digestive enzyme production decreases. When we do not eat enough raw foods or feed our pets only processed foods (heat kills enzymes) our source of live enzymes is diminished. If we eat too much processed foods, then our bodies do not have enough raw materials (for example, co-factors, co-enzymes, vitamins, minerals, amino acids, etc.) to manufacture its own digestive enzymes. For any of the above reasons, our body is not manufacturing enough digestive enzymes so the digestive tract sends a signal to the brain, "I need more digestive enzymes." The body starts to look for more raw materials and sends a signal to the pancreas to produce more enzymes. Maybe you are smart enough to recognize this from your symptoms or a doctor/vet diagnoses a lack of enzymes so you start taking a digestive enzyme supplement with amylase, lactase, protease, lipase, bromelain, papain, etc. Soon, the symptoms of enzyme deficiency disappear and the digestive tract sends a signal to the brain, "My enzyme deficiency has been resolved." What have you done to make the body naturally balance itself by manufacturing more enzymes? Have you given it more raw materials? Have you increased the strength of the signal from the brain to the pancreas? The answer is obviously, No, so one must continue supplementing this digestive enzyme deficiency for life, frequently increasing the dosage as the body ages. A malfunctioning or over stressed pancreas (diabetes) may result from eating too much processed foods with excessive carbohydrates and sugar. Will taking digestive enzyme supplements fix a lazy malfunctioning pancreas? No. In essence, by supplementing the digestive enzyme deficiency one has left a lazy pancreas and made the body dependent on the isolated supplement for life. Frequently, one has to take or give their pet more enzymes as the body ages just to get the same results. This is not “wholistically” rebuilding balance in the body. Here is another example.

Suppose you take (or give to your pet) a drug/supplement and your symptoms are gone in 30-60 days. Is this enough time for the body to rebuild and balance itself so it can stand on its own? According to the table below in most cases our answer is, No. That is why the symptoms return once the product is discontinued.

Body Regeneration Time

Body Part Time
Skin 28 days
Red Blood Cells 4 months (120 days)
Liver 5 months
Intestines 6 months
Bones 10 years
Brain 6 months - 5...10+ years

A third reason for continuing truly holistic products is the long-term ramifications of taking (or giving to your pet) drugs. One specific example is Immune Mediated Hemolytic Anemia (IMHA or AIHA). Quite often a drug cocktail (multiple medications) must be given for this horribly fatal condition to save a pet’s life. As soon as the red blood cell count returns to normal the pet’s guardian wants to reduce the daily amount or switch to the bio-algae concentrates maintenance formula for one or all three of the above reasons in the first paragraph. Based on our clients’ nutritional experience with the products this is not enough time for the body to resume normal red blood cell production so we sometimes see a relapse. According to the above table it takes a healthy body at least 4 months to replace every single red blood cell. An unhealthy, imbalanced body being given drugs will obviously need longer than 4 months to replace ALL the diseased red blood cells with healthy ones. But a ramification that not many people see is the long-term effects of having to give 3-6 drugs on the kidneys and liver. Some IMHA/AIHA pet guardians report elevated liver enzymes or their pet died after surviving this auto-immune red blood cell challenge from liver failure. Based on our nutritional experience we suggest giving a maintenance level of super nutrition well after the dangers of IMHA/AIHA have passed. Super nutrition may nutritionally support the body in regenerating and rebuilding any lost kidney and liver function after medicating the symptoms.

Based on our 90+ years of "wholistic" experience we have found it does not save money in the long run to quit taking (or giving to your pet) whole food products as soon as the symptoms are gone. In general, “wholistic” balance is rarely achieved immediately after the symptoms disappear. To help one achieve Freedom From Illness, we suggest taking or giving to your pet a truly “wholistic” product well after the symptoms are alleviated. How much longer depends on the body’s genetics, diet, lifestyle, original cause of the illness and the length of time it took the imbalance to accumulate. Freedom From Illness is not the absence of symptoms but total wellness that balances the cause of illness so the symptoms do not come back. You, your family and your pets (furry children) deserve this.



Contact us           

 Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

866-305-2306 (toll-free)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products
for local pick up (except for emergencies). Please visit one of the local retailers at:

Local BSF-BP Retailers

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