Optimum Choices

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Freedom From Illness:
Optimum Choices

December 2016

Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail, click: Subscribe Newsletter. To unsubscribe, see the bottom of this e-mail.


Free e-Book
December Sale

Pet Food Recalls
Double-Down When Symptoms Worsen
Contact us

Seasons Greetings to All

Santa Dog
Optimum Choices' winter mascot—Santa Dog.

Whether you celebrate Christmas, Chanukah, Kwanzaa, Eid ul-Fitr or the Winter Solstice, we wish you and your family special holiday greetings.

Free e-Book

In the spirit of giving, from now through December 31, 2016, get a free e-Book with a qualifying order.

  1. Orders $200+ qualify for one free e-Book.

  2. Orders $300+ qualify for two free e-Books.

  3. Orders $400+ qualify for three free e-Books.

Choose any one of our e-Books below:

Save Your Dog or Cat
Secrets of Longevity: Optimum nutrition for people
How to become a canine massage provider

Instructions: in the Special order (mailing) instructions or Discounts box on the second page of our shopping cart simply enter "FREE e-Book" and tell us which title you would like with your order. Your e-Book will not show up in your shopping cart receipt but will be sent with your order's shipping confirmation e-mail after your order is processed as our gift to you so you can achieve Freedom From Illness for you and your family (including furry children).


December Sale

Discount Code=SNOW5

As most of the country is experiencing a drought condition, we hope for above average snowfall for these regions. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "SNOW5" (the word "SNOW" and the number "5" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Freedom From Illness Project

If you or a family member (including furry children) have experienced amazing benefits from our holistic products and expertise, please consider paying-it-forward by helping us holistically educate more people and save more pets. Please click on our photo below or go to this link:



Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know



When symptoms get worse we generally use the Western medical paradigm of taking more pills. After all, if a little is good, then more is better. But these pills (drugs or isolated supplements) are only treating the symptoms. In the card game of Blackjack, “double-down” means to double one’s original bet in exchange for taking only one more down, draw card. In everyday life, this phrase denotes taking a more tenacious, resolute, firm or stubborn position or action to ensure results. While this double-down method may work in certain circumstance to alleviate the symptoms, we have learned in our holistic practice this may not always be the best action for everyone (both people and pets). Here are some different scenarios and new holistic actions to consider, especially when using our revolutionary whole superfood products, BioPreparation, BioSuperfood and ALPHA-G.

Double-down: if one has an average body, is in the introductory phase and taking 1-2 pills/day has shown promising results, then taking more pills when the symptom get worse may work to provide more relief. But we suggest carefully evaluating how/why your (or your pet's) body is responding before taking too many more pills (continue reading below).

Jarisch–Herxheimer reaction: technically this is a reaction by the body to toxins released by the killing of microorganisms during antibiotic treatment. Typically, this occurs when antibiotics are given for syphilis and other diseases caused by spirochetes, such as borreliosis (Lyme disease and tick-borne fever), leptospirosis, bartonellosis (including cat scratch disease). If this is the cause, then taking more pills will only intensify the bad reaction and is therefore not suggested.

Excessive detoxing reaction: in addition to the above Herxheimer reaction, we have also seen the body produce excessive detoxing symptoms, which may include any of the following: increased thirst, lethargy, loss of appetite, headaches, change in digestion, rash, itching, outbreak of sores, abscesses, new lumps, vomiting, loose stools or diarrhea, dizziness) or exacerbation of current symptoms (for example, flu symptoms, tumors growing larger). This is different than the above Herxheimer reaction in that the symptoms are not caused by endotoxin-like compounds from bacteria (microorganisms). Instead, the body is naturally detoxing because the endocrine and immune systems have woken up and are efficiently eliminating toxins like they should. Unfortunately, a chronically ill body, a body with a previously compromised kidney, liver or heart condition may not be able to immediately handle this increase in efficiency. It would therefore be suggested to hold or cut back the daily amount and wait for the body’s immune, lymphatic, circulatory, elimination, etc. systems to regenerate and rebuild themselves, so the normal amount of wastes and toxins can be eliminated without excessive detoxing symptoms.

Frequency trumps quantity: As discussed in our November newsletter, when using our whole superfood products one may get better results by increasing the frequency of the same amount of daily capsules. This was shown in a BAC (bio-algae concentrates) leukemia research study. So, instead of taking 3 capsules at breakfast and 3 capsules at dinner, if one takes six 1-capsule servings every 2 hours one may get better results. This saves money while producing more benefits. This may be a much safer course of action for those with a sensitive body experiencing either a Herxheimer reaction or excessive detoxing symptoms.

Overloading a sensitive body: some people and pets (especially cats and small dogs under 10 pounds) have a highly sensitive body. Whenever a healthcare practitioner prescribes a starting dosage, they have to adapt the recommended dosage downward to accommodate this; otherwise their body goes into overload. Using the double-down approach would be disastrous to these individuals. Instead, we suggest cutting the suggest daily amount by ¼-½ AND spreading out the servings into at least 4 or more (see frequency trumps quantity above) per day.

If you experience any of the above challenges and cannot figure out what to do by yourself, may we suggest a Holistic Consultation or enrolling in our Freedom From Illness Pay-It-Forward plan. Freedom From Illness does not come quickly and does not have to be difficult. It just requires patience and changing our allopathic medicine thinking (supplementing the symptoms) using "wholistic" knowledge.

"Wholistic" consulting value
Video—Value of
"wholistic" consulting


Contact us           





303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the local retailers at:
Local BSF-BP Retailers

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