Optimum Choices

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Freedom From Illness:
Optimum Choices

August 2015—Wholistic Tip of the Month
Welcome to the monthly Freedom From Illness wholistic tips newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail, click: Subscribe Newsletter. To unsubscribe, see the bottom of this e-mail.


August Sale
Pet Food Recalls
Too Expensive?
Contact us

August Sale


camping w/doggy

Discount Code = 5CAMPING
Camping with doggy.

From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5CAMPING" (the number "5" and the word "CAMPING" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left to see this discount calculated in your total. Then select the green [Go To Payments] button to pay. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.


Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls.

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know




Too Expensive?

Many people consider our whole superfood products too BioSuperfood-f3expensive. For example, the advanced formula BioSuperfood-f3, 180-capsule bottle, is $129. At 6 capsules/day that would be a one month's supply. Compared to a month's supply of a single-function, isolated supplement that only addresses one symptom (e.g., arthritis), one gland (e.g., thyroid), one organ (e.g., heart) or body system that would seem to be expensive. But our whole superfood products nourish and balance the WHOLE body, including ALL the glands (adrenals, thyroid, pancreas, pituitary, pineal, hypothalamus, etc.), organs (kidneys, liver, heart, lungs, brain, etc.) and body's systems (circulatory, lymphatic, immune, digestive, etc.). Let us look at an analogy.

Some people consider a $33,000 SUV (Sports Utility Vehicle)  4-WD Jeeptoo expensive compared to a single-function, 4-door, sedan car at $22,000. If one only had a family of four people, never needed to haul equipment or furniture, never went camping or on long vacations, that would be a correct assessment.

Sports Utility Vehicle
 (SUV) = $33,000

Car = $22,000

Passenger Van = $30,000
4-Wheel Drive Jeep = $40,000
TOTAL = $92,000

But what if you provided car pool service for your two SUVchildren and their friends to soccer practice or on band days, 2-3 days per week. Then a $30,000 passenger van might also be needed. Suppose your family liked to go camping in the backcountry or mountains or you lived in a snowy state like Colorado. Then you might also need a $40,000 4-wheel drive Jeep at times. To meet all your family’s needs would require three vehicles at a total cost of $92,000. Now that single $33,000 SUV looks a lot more economic than three vehicles for $92,000. Using this same multifunction reasoning, does $129/month for a single whole superfood product look expensive compared to $160/month (conservatively calculated) for a multivitamin, enzymes, antioxidants, anti-inflammatories, Omega oils and joint support supplements? It all depends on one’s needs, how many imbalances and nutritional deficiencies one needs to address.

Save Money

Another point to consider is that isolated supplements only address the symptoms. For example, pain from arthritic inflammation only stays away as long as one takes the isolated supplement. Some of our clients find the longer they take this isolated supplement for arthritis the more they have to take to gain the same benefits. Sometimes the product stops working and one needs to find another that works in a different way or is more potent. This is just supplementing the symptoms. Some of our clients that take BioSuperfood for arthritis (and other ailments) find after a high beginning amount, the body balances itself out and one can take less giving the same benefits. We view this as ‘wholistically” balancing the body from within. This is regenerating and rebuilding the body using superfoods rather than just treating the symptoms. Consider these disadvantages of isolated supplements:

Fill a single deficiency or fulfill a single purpose Nourish, energize and balance the whole body
Make the body dependent on this external supply
of nutrition
Do not create a dependency on
the product
Rarely fix the cause of the original symptom
or illness
Activate the body’s own natural ability to heal
Have side effects Have no side effects

A third point to consider is that research shows only 20-25% of an isolated supplements’ nutrients are absorbed and utilized by the body. While from a whole food product there is 90-95% absorption and utilization. So, if you did spend the average $160 for all the above mentioned isolated supplements, you would be flushing down the toilet $120 worth of benefits and only absorbing $40 worth ($160 X 25%) . While from our whole food product, BioSuperfood, one would absorb about $116 worth ($129 X 90%) of the total nutritional benefits. Which is better $40 or $116 worth of absorption and utilization? For more details on these "wholistic" concepts, go to the following web pages:

Vitamin C
Nutritional Analysis

The choice is up to you and your budget. Go cheap and just treat the symptoms to get minimal benefits from your pills. Or invest in your future wellness with whole superfood products, balance the WHOLE body and get more bang for your buck.


Contact us           

 Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the local retailers at:
Local BSF-BP Retailers

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