Optimum Choices

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Freedom From Illness—Optimum Choices


April 2014, News from Optimum Choices
Welcome to the monthly Freedom From Illness e-newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. This newsletter is sent to the friends of Russell & Margaret, customers of Optimum Choices, as well as people who signed up for a drawing at our booth at a fair or event. If you wish to unsubscribe, see the bottom of this e-mail for instructions. To receive this newsletter in your e-mail, click here: Subscribe Newsletter.


April Sale
International Sales of BioPreparation and BioSuperfood
BioPreparation Label Redesign
Supplement Stopped, Symptoms Return
Contact us

April Sale

Discount Code = 5TULIP

From now until next month's e-newsletter is published, we are offering a 5% discount off your entire order. Simply enter "5TULIP" (number "5" and the word "TULIP" with no spaces) in the Discount Coupon box of our shopping cart. You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total. Then select the green [Go To Payments] button to complete your order. This discount is only available to our customers who read this e-newsletter and order online. This discount is not advertised to the general public. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts. Discount is valid until next month's e-newsletter is published with a new discount code.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% discount above, for a total of 10% off the full retail price of three single bottles. No other discounts can be applied.

HINT: if you ever miss our monthly e-newsletters containing the current month's discount code, you can always go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.




Current News

Because of the amazing demand for our "wholistic" consulting and revolutionary products, we have to limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page. Thank you in advance.

International Sales of BioPreparation and BioSuperfood

To better serve its customers the manufacturer has decided to handle all international sales of BioPreparation and BioSuperfood from their newly opened London office. The office is run by Dr. Kiriac's daughter, Rodika Kiriac, so you are in good hands. For international sales, please go to one of the local representatives below [green buttons] or:


Australia     Canada

South Africa     United Kingdom

BioPreparation Label Redesign

The BioPreparation labels were changed to make them more FDA compliant.

  1. Instead of listing the specific names of Spirulina pacifica, and Spirulina platensis separately, the labels now list Spirulina collectively as one.

  2. Hypromellose is now listed as a separate ingredient. It is used as an emulsifier, thickening and suspending agent, and an alternative to animal gelatin capsules. This makes BioPreparation vegetarian-friendly containing no animal ingredients.

  3. The “certification” statement on the label was taken off because the FDA would require certification for EVERY single batch be submitted to them. This would create an unreasonable paperwork nightmare. Rather than raise the price of your bottle, the manufacturer chose to take the advertising “claim” off the label. Rest assured that Dr. Kiriac still adheres to the same quality control he always has. For details, go to: Quality_Assurance.

The ingredients, formula and quality of BioPreparation have not changed, just the cosmetic appearance of the label.


Wholistic Video Lesson

Russell explains the difference between whole food products and supplements. Are you flushing the benefits down the toilet?

Difference between whole food products and supplements
Click on video above

Whole Food Products vs. Supplements


Supplement Stopped, Symptoms Return
By Russell Louie

Have you stopped taking (or giving to your child/pet) a supplement only to have the symptoms return? Have you started to feel better (or seen your child/pet get better) then decreased a supplement because you thought you were healed or to save money, only to have the symptoms come back? Based on our 90+ years of “wholistic” living experience here are some reasons as to what may be happening.

  1. Isolated supplements only treat the symptoms.
  2. Not balancing the original cause of the symptom.
  3. Not taking enough to balance the whole body.
  4. Not allowing enough time for the body to heal.

Supplements Only Treat Symptoms

Back in the 18th century, European travelers crossing the Atlantic Ocean discovered if they drank fresh lime juice they did not get scurvy (a vitamin C deficiency resulting in weakness and joint pain, internal hemorrhages, gums hemorrhaging, teeth root break down). That is why British sailors were called ‘limeys’. It was not until the 20th century, that scientists finally isolated the beneficial nutrient in citrus fruits as Vitamin C. What is not commonly known is by taking isolated Vitamin C in the form of an ascorbic acid supplement one only gets rid of the symptoms of scurvy. When the ascorbic acid supplement is discontinued the symptoms and disease returns. However, if one gets Vitamin C made from an extract of whole (food) green peppers not only do the symptoms disappear but the scurvy is gone when discontinued. Vitamin C from a whole food product contains rutin, bioflavonoids, Vitamin E, selenium and zinc that Nature dictated is needed for Vitamin C to work optimally in our body. All these complementary compounds are present in whole food sources of Vitamin C (for example, green peppers, oranges, rose hips, acerola cherries, algae). By taking only an isolated supplement containing just ascorbic acid or by juicing an orange and throwing away the pulp and peel, one is missing all the above necessary nutrients. From our “wholistic” perspective this may be one reason why the symptoms returned when you stopped taking (or giving to your child/pet) an isolated supplement designed to just eliminate the symptoms and not balance the WHOLE body.

A good analogy is the little Dutch boy fable. Remember he puts his finger in the hole in the dike to stop the water leak to save the town from flooding. What is wrong with that picture? The boy’s finger must stay there forever because it is not a permanent fix. So, when one takes (or gives a child/pet) an isolated supplement to “fix” a symptom or in response to a deficiency based on a single lab test, one is just supplementing the symptoms and not balancing the whole body or addressing the cause. The isolated supplement acts like a crutch and is only a temporary “fix” to alleviate the symptoms at best.

Balance the Original Cause

Many clients have glandular imbalances and take drugs or supplements to augment their adrenals or thyroid glands. While their symptoms do improve their body cannot do without this crutch or they must take ever increasing dosages the longer they take the drug or supplement. When they stop the isolated glandular supplement (or drug) the symptoms return. From our ‘wholistic” perspective, that is supplementing the symptoms. Since the adrenals and thyroid are secondary glands, one needs to look higher up at the primary glands and organs in the brain to see if they might be the cause of the deficiency. Consider this analogy: one has changed tires, balanced the wheels and fixed all the body work after a car accident but the tires continue to wear prematurely and unevenly (symptoms). It was not until a front-end alignment (cause of the symptoms) was done that the problem got fixed. Look at the body’s hierarchy and balance the primary cause not just the location or body part (gland or organ) with the symptoms.

Need Sufficient Nutrients to Balance the Whole Body

The body needs a certain minimum level of nutrition to maintain optimum health. In Western medicine this is called the minimum daily requirement (MDR) or recommended dietary allowance (RDA) to keep healthy. So, if studies show a 60 pound body needs 3 capsules/day to meet the MDR or RDA, then an unhealthy body with symptoms would naturally require more to become balanced. There is frequently a ‘loading dosage’ or high therapeutic amount needed in the beginning. Once the body is brought back into balance, then the daily amount can be reduced down to a maintenance level. Unfortunately, most isolated supplements only contain a high dosage of active ingredients to eliminate the symptoms quickly. There is not enough complete whole food nutrition to balance the WHOLE body so that it can stand on its own. That is why we sell mostly whole food products that nourish and balance ALL the glands and organs not isolated supplements to treat the symptoms (Product A for arthritis, Product D for Diabetes, Product E for the eyes, etc.). It does not matter whether an imbalanced body has arthritis, diabetes, high blood pressure, high cholesterol, autoimmune blood disease, lipomas (fatty tumors), chronic renal failure or even cancer, we would still suggest the same whole food product for all these symptoms.

Allow the Body Time to Heal Itself

In our fast-food, instant gratification society everyone wants fast results. If we take an antibiotic for 10 days and our symptoms are not gone, we want something stronger. But is 10 days enough time for the body to heal an infection? Consider the chart below showing the regeneration time for the following body parts:

Body Regeneration Time

Body Part Time
Skin 28 days
Red Blood Cells 4 months (120 days)
Liver 5 months
Intestines 6 months
Bones 10 years
Brain 6 months - 5...10+ years

If one has inflammatory bowel disease (IBD) and takes a product for 30 days to make the symptoms go away, is it surprising then that the symptoms return when the product is discontinued? According to the above chart, Nature designed intestinal cells to regenerate every 6 months. It would be unrealistic to expect the body to replace every dysfunctional IBD cell in the intestines in 30 days. One must take a holistic product longer than 6 months, well after the symptoms are gone, in order to expect a truly “wholistic” balanced body so that the symptoms do not return. This is what we call 'healing the body from within' or 'from the top>down' rather than supplementing the symptoms. An absence of symptoms does not mean the body is in balance (“healed”).

So, if we (or our child/pet) have an absence of symptoms and feel great after taking a supplement for 30 days why are we disappointed when the symptoms come back? We are following the only healing paradigm we know: the Western allopathic medical model. When we have an infection we go get a prescription and take it for 10 days. If our infection comes back, we go get a stronger one or a lab test to get a specific antibiotic matched to our infection that will work better and get rid of the symptoms. If we have an absence of symptoms after taking the second prescription, does that mean we are healed and our body is back in balance? Some holistic practitioners will tell you, No; you have just pushed the infection deeper into your body. At some point in the future, when your body’s resistance is lowered, it will resurface. Go back to the Vitamin C/whole food green pepper study above. When the body gets ALL the nutrients it needs (not just ascorbic acid) and given enough time, it will heal (balance) itself.

Most of us have only known the allopathic medicine paradigm — the Western medical principle of introducing a substance into the body to produce an effect. This is clearly the substance/product doing the “healing” work. We are given scientific proof in the form of double-blind placebo studies and peer-reviewed research papers to prove a product’s efficacy. These studies are done by isolating (through extraction or concentration) the suspected active ingredient that eliminates the symptoms. The studies then can tell us the minimum daily requirement to produce effects, therapeutic dosage needed to eliminate symptoms and the toxic amount. While these studies work well for drugs and isolated supplements one cannot use this to judge a true holistic product’s efficacy. A true "wholistic" product should do more than just eliminate the symptoms. A "wholistic" product should balance the WHOLE body not just the gland, organ or location where the symptoms exist. The high initial amount needed to eliminate the symptoms can ideally be reduced so as not to create a dependency on the product (like drugs and supplements). While this may not be possible in every case because of mitigating factors (for example, genetic predisposition, history of poor diet, bad lifestyle habits, chronic illness) it is Optimum Choices' goal to educate you so you can approach Freedom From Illness. We believe true “wholistic” wellness is more than just the absence of symptoms. STOP supplementing the symptoms and balance the WHOLE body with WHOLE food products for optimum health.


Contact us           

 Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

866-305-2306 (toll-free)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products
for local pick up (except for emergencies). Please visit one of the local retailers at:

Local BSF-BP Retailers

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