Optimum Choices

If you or your pet have experienced amazing results, please post it on our Facebook page by clicking the image above.






100+ years holistic experience







Accept Credit Cards Online




Optimum Connections

April 2008, News from Optimum Choices, LLC
Welcome to the monthly e-newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices, LLC. This newsletter is sent to the friends and customers of Russell & Margaret as well as people who signed up for a drawing at our booth at a fair or event. If you wish to unsubscribe, see the bottom of this e-mail for instructions. To receive this newsletter in your e-mail, click here.
April Sale
Current news
Oil of the month
The Synergy of it All
Contact us


April Sale

We introduced a new Starter Pack last month to encourage newcomers to keep taking BioSuperfood and giving BioPreparation to their pets after the first bottle. Like any true holistic product, the benefits increase exponentially as the body is energized and brought back into balance. One literally wakes up the body's natural ability to heal with this superfood. This is true holistic wellness rather than treating symptoms with supplements. Well, so many current customers took advantage of this "newcomer" sale, that we have decided to make the Starter Packs a permanent item in our shopping cart.

Remember the old saying, "you get what you pay for." Isolated supplements may be cheaper than whole food products but they only address one or two symptoms and when you discontinue supplements the symptoms (or disease) come back. One shouldn't take whole food products until the symptoms are gone and then stop, thinking one is healthy. Starter Pack—buy three bottles of the same formula BioSuperfood or BioPreparation and get a 33% discount off the third bottle. For example, if one buys three bottles of BSF-F3 at $125/bottle, the third bottle will earn a 33% discount or only cost $83.75. For three bottles of BP-F3+ at $45/bottle, the third bottle will earn a 33% discount or only cost $30.15.


BP-F3+ Starter Pack

You must mention "Starter Pack" in your phone order, e-mail or select the Starter Pack in our shopping cart to get the 33% discount.
BioPreparation for pets

Current News


HealthyLife.Net Radio Show
Wendy's Animal Talk, Host Wendy Nan Rees, Guest Russell Louie

What Pet Food Companies Don't Want you to Know but
Things You Should Know

April 8, 2008
, 2-3:00 PM MST (these calls are recorded and you can listen to the archives for 120 days)

This informative and fun-packed hour on HealthyLife.Net will have interesting guests, hot & happening pet news, animal stories and more. There will even be live call-ins to answer listener pet questions. Wendy Nan Rees (www.wendynanrees.com), formerly of Animal Planet is the TV celebrity on Pettsburg, USA.

Russell will answer such questions as:

  1. Are commercial pet foods both safe and healthy?
  2. Why are there "secrets" in the pet food industry?
  3. Aren't all pet foods complete and balanced like the labels say?
  4. Aren't all pet food ingredients high quality?
  5. Can you give me some safety guidelines?


Talk With Your Animals
KKNW (1150 AM) Radio Show, Seattle
Host: Joy Turner with Guest Russell Louie

Holistic Warning Signs Not to Be Ignored
April 9, 2008 at 12:00–1:00 PM (PST)

Russell will answer the following questions:

  • Should I be concerned about my pet's fatty deposits (lipomas)?
  • Is a change in eating habits a warning sign?
  • My pet's symptoms are just bothersome but they won't go away. Should I be concerned?
  • My pet only has seasonal allergies. Is that bad?


April 19 & 20, 2008Optimum Choices and Natural Pet (Cindy Lloyd) will be at the 2nd Annual Colorado Family Pet Expo.

Colorado Family Pet Expo


BioSuperfood-BioPreparation Teleconference Call

BioPreparationApril 23, 2008 — BAC ACADEMY, Part IV of IV
The Synergy of it All

This free teleconference call will be lead by guest, Russell Louie, and will
focus on BAC (Bio-Algae Concentrates) for animals. Russell has gained
valuable experience using BAC with dogs and cats over the last 6 years.
Russell will explain how using this revolutionary whole food product can
yield some very amazing holistic results, not by treating the symptoms
but through synergy
. Russell will explain how important synergy is to
waking up the body's natural ability to heal, as it deals with:

  • Mast cell cancer tumors
  • Both hypothyroid AND hyperthyroid conditions
  • ALL autoimmune diseases, including Immune Mediated Hemolytic Anemia (IMHA), Auto-Immune Hemolytic Anemia (AIHA) and Symmetrical Lupoid Onychodystrophy (SLO)
  • Adrenal and thyroid gland imbalances

For details and telephone number, click BAC Academy

Participate in the full series of BAC Academy Teleconferences:
Wednesday April 9 - Part II - Cellular Nutrition, BAC, Characteristics and
       Mechanisms of Actions

Wednesday April 16 - Part III - Usages, Guidelines and Benefits
Wednesday April 23 - Part IV -
BAC With Pets and Animals




HolistiChat Support What is HolistiChat? Is it contagious? Do you have a holistic remedy for it?
Actually, HolistiChat is a new service we are offering for our dedicated customers interested in true holistic wellness. Any time we are online (usually 11:00 AM – 11:00 PM MST U.S.A., -07:00 GMT) you can ask us a question by clicking on the

image on select pages of our website. If we are online, you will be connected to us and get an immediate answer to your question.

This is not meant to be an in-depth consultation session but a short answer to a quick question. For example, you may ask a product, ingredient, dosage or usage question. Remember, we are not doctors, veterinarians or certified medical professionals. We can only share our holistic experiences with you.



Oil of the month by Russell Louie    
Abundance (#3300, 15 ml)  

$36.51 Customer
$32.13 Preferred Customer
$27.75 Distributor

Do you want to increase your abundance and success? Abundance oil blend enhances the frequency of the energy field that surrounds us through stimulation of the somatides. Somatides transmit frequency from the cells to the environment when stimulated through fragrance and thoughts. This frequency creates the "law of attraction," a harmonic magnetic energy field around oneself. When focusing on issues of abundance and inhaling this oil, a memory link to the RNA template is created where memory is blueprinted and permanently transcribed.


Myrrh (Commiphora myrrha) possessed the frequency of wealth according to legends and is referenced throughout the Old and New Testaments ("A bundle of myrrh is my well-beloved unto me..." Song of Solomon 1:13). It was also part of a formula the Lord gave to Moses (Exodus 30:22-27). It was used traditionally in the royal palaces by the queens during pregnancy and birthing.

Cinnamon Bark (Cinnamomum verum) is the oil of wealth from the Orient and part of the formula the Lord gave to Moses (Exodus 30:22-27). It was regarded by the emperors of China and India to have great value; their wealth was measured by the amount of oil they possessed. It was believed to attract wealth and abundance.

Frankincense (Boswellia carteri) was valued more than gold during ancient times, and only those with great wealth and abundance possessed it. It is considered a holy anointing oil in the Middle East and has been used in religious ceremonies for thousands of years. Frankincense contains sesquiterpenes which stimulate and elevate the mind, overcoming stress and despair.

Patchouli (Pogostemon cablin) is used by East Indians to fragrance their clothing and homes to
attract abundance. Legends say that patchouli represented money and those who possessed it
were considered wealthy.Orange (Citrus sinensis) brings joy, peace, and happiness to those who possess it.

Clove (Syzygium aromaticum) is an oil from the Orient associated with great abundance; those who possessed it were considered wealthy.

Ginger (Zingiber officinale) was highly prized in ancient times. It amplifies the law of attraction.

Spruce (Picea mariana) was traditionally believed to possess the frequency of prosperity.


Dilute 1 part essential oil to 1 part vegetable oil. Possible sun/skin sensitivity. Diffuse, directly inhale, or add 2-4 drops to bath water. Apply 1 to 2 drops over heart, on wrists, neck, and temples. Put 2 drops on a wet cloth and put in clothes dryer. Put 4-8 drops on a cotton ball and locate on vents. Use ReleaseTM first to release emotions that prevent us from receiving abundance. Follow with Acceptance, EnvisionTM, Into the FutureTM, Joy, Magnify Your PurposeTM, MotivationTM, ValorTM, or Live with PassionTM.

©2005 Essential Science Publishing. The information in this article is from the Essential Oils Desk Reference, which can be ordered from: Essential Science Publishing, 1216 South 1580 West, Orem, Utah 84058, (800) 336-6308, www.essentialscience.net.


In January 2007, I decided I was tired of operating a no-profit company. I took out my partially opened bottle of Abundance and started to put a dot of oil on every package I mailed out. By January 2008, I tripled the amount of new monthly customers, almost doubled the total number of monthly sales and more than doubled our monthly income from January 2007. Our website traffic increased from around 3,000 hits per day to 6,000 hits/day in January 2008. But that's not the most amazing statistic. From January 2007 through January 2008, I mailed out over 1,000 packages all using the same partially opened (estimated at 2/3 full) bottle of Abundance. That one bottle of Abundance kept lasting and lasting and lasting and finally lived up to its name. Nov. 2007, Jan. 2008 and Feb. 2008 were the first three profitable months in my company's 6 year history. Now I need a second bottle of Abundance.
R. Louie


Click here to order on our Young Living World Essential Oils website. Click on Product Catalog, then pull down the menus Essential Oils/Blends A-M to find Abundance, or call us at (303) 271-1649 or (866) 305-2306 (toll-free).

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.


The Synergy of it All
by Russell Louie

The potency and value of supplements are usually measured by the amount of active ingredients they contain. For instance, a 2000 mg tablet of Vitamin C is thought to be better than a 350 mg tablet. Once, when I had the flu, I took a 2000 mg, time-released tablet of Vitamin C with rutin and bioflavonoids and a 350 mg tablet made from rose hips and acerola cherries, to my chiropractor for testing. The chiropractor determined both would be adequate for supporting my recovery but the 350 mg tablet was slightly better. So, how could 350 mg be better than 2000 mg? It's because the Vitamin C in the 2000 mg tablet was from ascorbic acid with added rutin and bioflavonoids, an isolated supplemental source, while the Vitamin C from the 350 mg tablet was from a whole food source. The whole food source naturally contained all the rutin, bioflavonoids, zinc, selenium, Vitamin E, minerals, enzymes, etc. Nature dictated are needed for Vitamin C to work properly in our body. In order for the isolated supplement to work, scientists had to include more milligrams of ascorbic acid while Nature synergistically only needed about 1/6 the dosage of Vitamin C but included all the other complementary ingredients our body's need. That is one of the difference between supplements and whole food products. The principle of synergy means 1 + 1 ≠ 2 but instead  1 + 1 = 3 or 4 or even 5. In other words, the sum is far greater than the individual parts.

This is one of the many principles that makes the whole food products like  BioSuperfood (BSF) and BioPreparation (BP) stand apart from all supplements. One doesn't need to take "supplemental" or large megadoses doses of vitamins, minerals, Omega oils, phytonutrients, etc. for the body to benefit, if one gets these ingredients synergistically from a whole food product. One simply cannot compare the dosage in milligrams of BSF and BP with a supplement as a measure of effectiveness. It's like comparing apples to oranges.

Another benefit of synergy is that supplements (and even herbs) generally only treat one particular body system, gland or organ, while whole food products nourish, energize and balance the entire body. When all the glands and organs are nourished and balanced, ALL the body systems are boot-strapped up into 100% functionality. By supporting synergy in the three master glands in the brain (pineal, pituitary and hypothalamus), the body's entire endocrine (glandular) and immune systems can now function normally. After 6 years of seeing the results in people and pets, I think this is the underlying "secret" in how one holistic product can nutritionally help with diabetes, fibromyalgia, auto-immune disease, chronic renal failure (in cats), arthritis, digestion, blood diseases, cancer, fatty tumors (lipomas) and many other health challenges. BSF and BP do not treat symptoms but when the body is functioning at 100%, the symptoms seem to take care of themselves.

This principle of synergy also helped me understand how BSF and BP can nutritionally support any degenerative disease (e.g., arthritis, diabetes, irritable bowel disease, Chronic Renal Failure [CRF in cats], Immune Mediated Hemolytic Anemia in dogs, osteoporosis, pancreatitis), weight loss, improved digestion, stronger immune system and overall wellness. Dr. Kiriac (the inventor) says, degenerative disease starts in the hypothalamus gland. Because the hypothalamus is synergistically  connected to the other two master glands (pineal and pituitary), the entire body is effected and symptoms now start to appear in secondary organs (e.g., heart, pancreas, kidneys, liver) and glands (e.g., adrenals, thyroid). So, by taking an herb or supplement to just treat the heart, liver, adrenals or thyroid, one is only treating the symptoms and not addressing the original cause of the diseased condition.

To properly evaluate supplements versus whole food products, one must look at the end results rather than milligrams of dosage. Ask yourself the following questions: Do the symptoms come back when the product is discontinued? Do I have to take more of the product as time goes on? Are other related (and even unrelated) symptoms still popping up? If you answered, YES, to any of these questions, chances are one is not addressing the cause of the imbalance or illness but only addressing the symptoms. Experience a quantum leap in wellness by using whole food products instead of just supplementing the symptoms.

Why not buy fewer supplements, save money and simplify your life all while becoming healthier. To learn more about this principle of synergy, attend the free teleconference call on April 23 advertised above.

Contact us            About us Click for the fountain of youth for your pet


General Information: Russell@OptimumChoices.com
Webmaster: Webmaster@OptimumChoices.com
Newsletter Editor, Russell Louie: Editor@OptimumChoices.com


866-305-2306 (toll-free)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.). If you would like a return call outside those hours, please specify what days and times are best.

Location (call first for appointment)

416 Plateau Pky
Golden, CO 80403-1533

Return to top.



Home Products Services Information Contact Us Shop Online
Nothing on this website has been evaluated by the FDA. This information is not intended to diagnose, treat, cure or prevent any disease. Please see a qualified healthcare practitioner for any disease or illness.
Send e-mail to info@OptimumChoices.com
with questions or comments about this web site.
Optimum Choices, LLC     Copyright © 2021     Last modified: 04/10/21