Optimum Choices

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Freedom From Illness:
Optimum Choices

October 2019
Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


NEW WEBSITE coming- please read
if you order online

October Sale
Pet Food Recalls
Shorting Yourself on Benefits Based on Cost
Contact us

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

October Sale

Discount Code= 5WEB

We are getting so close to launching our redesigned website, we are keeping the same discount code as last month. Please read our New Website notice above, especially if you shop online. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5WEB" (the number "5" and the word "WEB" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation and/or BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page, scroll down to the four buttons in a horizontal table and select the green [Newsletters] button. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is -- STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


Many customers choose the cheaper of our two BioSuperfood products for people, BioSuperfood-f2 (180-BioSuperfood-f2 & f3capsules, $69), over the advanced formula, BioSuperfood-f3 (180-capsules, $129), just based on cost. Their many reasons are listed below. While we understand this single-focus comparing just cost, one may be holistically shorting themselves and their pets on important health benefits. In order to get the most out of our truly "wholistic" whole superfood products, one needs to leave behind this allopathic Western medicine cost comparison and discover a new holistic paradigm. People (and their pets) can actually SAVE money, feel better and have more longevity by investing $129 over $69. Here is the "math" using our new wholistic paradigm.
  1. Spending over $100 for a vitamin bottle is too expensive.

If the bottles you are comparing have relatively the same number of ingredients, same amount of nutrients and same benefits then yes, a $60 supplement bottle is a much better buy than a $129 whole superfood bottle. But if the $129 bottle has 5-100 times as many nutrients and benefits, then the more expensive bottle is more cost-effective.
Single Supplement, $60 Whole Superfood Product, BioSuperfood-f3, $129
5-6 enzymes Over 4,000 live enzymes.
2-3 vitamins All known vitamins: A (precursors), B1, B2, B3, B5, B6, B12 (including human-active B12 and Inositol), C, D, E and K.
Omega 3, 6, 9 oils Essential Fatty Acids (EFA) rich in Omega 3, 6, 9, ALAs (Alpha-Linolenic Acids), DGLA (Dihomogamma-Linolenic Acid), DHA (Docosahexaenoic acid), and rare GLA (its high gamma linoleic acid content is similar to early mother's milk) and more fatty acids.
2-3 antioxidants Abundant antioxidants of alpha-carotene, beta-carotene, gamma-carotene, lycopene, zeaxanthin, lutein, beta-cryptoxanthin, phycocyanin, xanthophylis and astaxanthin.
  1. Other algae products cost half as much.

In our holistic shopping in addition to cost, we always consider quality of ingredients, how broad a spectrum the nutrients (and thus benefits) cover, extent of research behind the product and how good are the manufacturer's quality control. The extensive research and expensive quality control to get the purest algae product on the market, is worth it to our family (including furry children).

Single Algae Supplement, $60 Whole Superfood Product, BioSuperfood-f3, $129
Contains 1-2 algae species, such as blue-green algae, spirulina or chlorella Contains 4 microalgae species, including Spirulina pacifica, Spirulina platensis, Dunaliella salina and astaxanthin from Haematococcus pluvialis
Duo-spectrum= green and blue-green algae Full spectrum= green, blue-green, orange and red microalgae
Research shows general health benefits of taking Vitamin B, Vitamin K, minerals of magnesium, potassium, manganese, zinc, selenium, choline, beta-carotene, and more antioxidants, small amounts of fatty acids 25+ years of bio-algae concentrates research showed success in 20 species of animal cancer. Informal human research showed many health benefits at Chernobyl using people with radiation sickness.
Wild-grown algae subject to toxic blooms of cyanobacteria and accumulation of heavy metals from surface water. BioSuperfood microalgae are grown in closed bio-reactors in Siberia, Russia, closed to outside environmental pollution. Water is sourced from mineral-rich, volcanic underground springs, that never is exposed to the surface.
  1. I cannot afford to add $129 to my current supplement budget.

Research shows that isolated supplements (individual nutrients extracted or concentrated by a scientist in a lab) oranges vs. vitamin c pillsonly have a 10-20% absorption and utilization ratio, while whole food products (made by Nature) like an orange, salmon and algae, have a 90-95% absorption and utilization ratio. So, instead of adding BioSuperfood to one's total supplement regimen, we suggest looking at what isolated supplement may not be working or minimally working and replacing them with a more cost-effective product with greater bioavailability, BioSuperfood. Spending $129 on a product with 90-95% bioavailability is much more cost-effective than $60 with 10-20% bioavailability, thus SAVING money.

SAVE money

  1. BioSuperfood-f2 ($69) cost almost twice as much as BioSuperfood-f3 ($129).

While the dollar comparison is correct, the increase in benefits far outweigh the increase in cost when one considers the advanced formula, BioSuperfood-f3, is 5 times more efficient at balancing the WHOLE body over the general nutrition formula used for good health, BioSuperfood-f2. Our clients with any type of degenerative condition such as glandular imbalance, immune system challenge, allergy, unexplained growth, cancer, diabetes, infection, chronic condition, brain and any nervous system imbalance, etc. have all gotten more benefits when taking the advanced formula, BioSuperfood-f3. We holistically feel saving half the cost by buying BioSuperfood-f2 and only getting approximately 20% (1/5th) of the benefits of BioSuperfood-f3, is simply not good math or cost-effective. How many isolated supplements and even drugs could be saved if one was a senior on a limited budget or one (or one's pet) had a chronic condition where 5-10 supplements and/or drugs were needed just to neutralize the symptoms? We have had many clients (both people andBioPreparation-F2+ & F3+ pets) with allergies, diabetes, thyroid or adrenal imbalances and even seizures who are able to reduce and even eliminate their previous products, after balancing their WHOLE body with the advanced formulas, BioSuperfood-f3 for people or BioPreparation-f3+ for pets.

So uncover how to SAVE money by reducing or eliminating inefficient (10-20% absorption and utilization) isolated supplements and replacing them with more cost-effective (90-95 % absorption and utilization) whole superfood products by discovering our new wholistic paradigm. Just do the "math." Your and your pet's health and longevity are worth it!

heart vs. money

Contact us  
Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
Local BSF-BP Retailers

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