Optimum Choices

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Freedom From Illness:
Optimum Choices

May 2017

Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail, click: Subscribe Newsletter. To unsubscribe, see the bottom of this e-mail.


May Sale

Pet Food Recalls
Algae as Sunscreen
Contact us

May Sale

Discount Code= SUNSCREEN5

For the significance of May's discount code, read our newsletter below. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "SUNSCREEN5" (the word "SUNSCREEN" and the number "5" with no spaces) in the Discount Coupon box in our shopping cart. 

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Freedom From Illness Project

If you or a family member (including furry children) have experienced amazing benefits from our holistic products and expertise, please consider paying-it-forward by helping us holistically educate more people and save more pets. Please click on our photo below or go to this link:


Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know



Do you routinely use sunscreen as the weather gets hotter? Did you know a single ounce of chemical sunscreen can contaminate 114 million gallons of ocean water? It is estimated that 14,000 tons of chemical sunscreen reach coral reefs every year. This can ultimately kill coral reefs and all the life that depends on them. (Chemicals In Sunscreen Are Harming Coral Reefs, Says New Study). The chemical ingredient oxybenzone in most sunscreens leach the coral reef of its nutrients, bleaches it white and can also disrupt the development of fish and other wildlife in the area. Researchers estimate we have “lost at least 80 percent of the coral reefs in the Caribbean.”

New research by the Environmental Working Group (EWG) reveals the chemicals commonly used in sunscreen are endocrine disruptors, estrogenic and may interfere with the thyroid and other hormone processes in the body. A recent EWG report shows oxybenzone may be considered an endocrine disruptor, can reduce sperm count in men and may contribute to endometriosis in women. What can one do to avoid this? Use algae as a natural sunscreen both on your skin and under your skin.

Marine algae and cyanobacteria naturally contain ultraviolet screening agents that protect the marine microbes from the sun. Sunscreen molecules called microsporine-like amino acids (MAAs) are small molecules derived from amino acids, thermally stable, and they absorb light in the ultraviolet region, protecting the microbial DNA from radiation damage. Using the MAAs from algae as a model, scientist have now synthesized and tested easier to make derivatives of these sunscreen compounds and found them to be most effective, more photostable than oxybenzone, do not react chemically and dissipate radiation thermally. “Ultraviolet screening agents derived from algal natural products can boost the sun protection factor of skin creams by a factor of more than two.” (February 1, 2017 - Algae Industry Magazine)

The benefits of algae are not limited to just our skin. The anti-oxidative power and protection of bio-algae concentrates (BAC) protect the skin, tissues, organs, eyes, glands and effectively every cell in the body. Click the [green button] below for a holistic antioxidant research PDF paper. So why not use sunscreen (at a lower SPF) with natural algae MAAs or its synthetic analogues AND take BioSuperfood-f3 to add the natural MAAs and antioxidants under your skin through the bloodstream? Sun protection inside and out. Now that is true "wholistic" wellness and Freedom From Illness.



Contact us           





303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the local retailers at:
Local BSF-BP Retailers

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