Optimum Choices

If you or your pet have experienced amazing results, please post it on our Facebook page by clicking the image above.






100+ years holistic experience







Accept Credit Cards Online




Freedom From Illness:
Optimum Choices

June 2019-Wholistic Tip of the Month
Welcome to the monthly Freedom From Illness wholistic tips newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


June Sale

Pet Food Recalls
All-Natural but Not All Safe
Contact us

New Website

Watch for our NEW website launching soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features.

June Sale



Discount Code= 5POPPY

Our Colorado winter snowpack is averaging 751% of normal statewide. This means our summer water supply is good but there will be a chance for flooding as the snow melts. All this extra moisture this year has resulted in our largest wild poppy crop ever, in our backyard. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5POPPY" (the number "5" and the word "POPPY" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Freedom From Illness Project

If you or a family member (including furry children) have experienced amazing benefits from our holistic products and expertise, please consider paying-it-forward by helping us holistically educate more people and save more pets. Please click on our photo below or go to this link:


Pet Food Recalls

The pet food recalls continue. The FDA has expanded its investigation of the elevated levels of Vitamin D in dry dog foods, which can be toxic and cause serious health problems.

01/31/2019  Hill's Pet Nutrition voluntarily recalled select canned dog food products due to potentially elevated levels of vitamin D. These recalled products were distributed to retail stores and veterinary clinics nationwide. For more information, go to the FDA web page, Hill's Pet Nutrition Voluntary Recall.

Currently, there are eight brands and twelve different diets that have been recalled. The FDA found an alarming 70 times the intended amount of vitamin D. To learn more about this recall, please read Life's Abundance blog post. None of our Life's Abundance pet food is affected by this recall.

The best "wholistic" suggestion to prevent danger to your pet is -- STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


All-Natural but Not All Safe

Recently, a client asked us to suggest the best essential oil flea treatment for their cat because it was scratching. We catasked how bad the flea infestation was and if the other pets in the household also had fleas. They said there was no evidence of fleas on their cat or other household pets and the other pets in their household were not scratching. We strongly suggested NOT using any essential oil flea remedy on their cat if there was no physical evidence of fleas. Cats are small animals, sensitive to all scents. Therefore, we suggested being conservative with all essential oil usage on and around cats. We would only use essential oils judiciously on a cat if absolutely necessary, just like medicine (such as antibiotics).

Just because essential oils are 100% "all-natural" does not mean they are safe for all domesticated animals. Dogs and essential oil dropper bottlescats have a large nasal cavity and their sense of smell is stronger than humans. Cats reportedly have a sense of smell 14 times stronger than humans. Cats' livers, because they are obligate carnivores, do not have the necessary enzymes to break down and excrete certain chemical compounds, especially essential oils from plants. These chemical compounds, therefore, accumulate in a cat's body sometimes toxic enough to the point of death. Cats are very sensitive to beta-carotene, morphine, certain sulfanomides, salicylic acid (Aspirin), acetaminophen (Tylenol), allyl propyl disulfide (onions) and compounds with the benzene ring (benzyl alcohol preservative). Wintergreen and birch oils contain methyl salicylate the same chemical compound in aspirin. It is best to avoid any oil containing phenols: oregano, thyme, cinnamon (cassia), clove, savory, birch, and melaleuca (Tea Tree oil) or ketones: sage. A third group to avoid are the monoterpene hydrocarbons pinene and limonene most commonly found in the citrus and pine oils: lemon, orange, tangerine, mandarin, grapefruit, lime, bergamot, pine, spruce, and any fir oil. Many household cleaners and even pet products have these latter substances in them to make them smell nice to the pet parents. Symptoms of a toxic buildup include being despondent, clumsy, uncoordinated, partially paralyzed, vomiting, drooling or in a daze. The diagnosis for toxic poisoning is a blood test that shows elevated liver enzymes. Always seek a veterinarian's care if toxic poisoning is suspected.

Some holistic vets say there is no concrete scientific vetevidence of citrus and pine oils being harmful to cats. But many pet household remedies designed to deter cats from clawing contain citrus and pine oils. That is because scientists have noted cats avoid those scents. We think even without scientific proof, this observation alone would make it wise to respect a feline's avoidance of these scents. There may be no immediate harm observed using these scents on and around cats but what about the effects of exposure to these scents every day for 2-3 years? If a cat's liver cannot process and excrete these plant compounds, a 2-3 year accumulation could elevate liver enzymes enough to be detrimental. Then it is too late because there is no way to detoxify the liver quickly.

Furthermore, there are many reasons why a pet may be scratching, not just from fleas: acute topical irritation on the skin, environmental allergy (synthetic scents from household cleaning products, air fresheners, household pesticides, new carpet, etc.), food allergy, dry skin, etc. In our holistic opinion, it would be much better to try a more "wholistic" nutritional approach that may address all the above causes first, before using any essential oil flea treatment on just the suspicion of fleas.

Dr. Robert Goldstein, DVM, agrees by saying, "Show me a dog or cat with fleas and I'll show you an animal on the NO dry kibblewrong diet." First, eliminate all dry kibble and feed only a good quality canned food. Try novel proteins (such as bison, venison, rabbit, pheasant, ostrich, etc.) in case there is a food allergy. Avoid foods with by-products, chemical preservatives, wheat, corn, soy and any GMO ingredients which are common allergens. If that does not work, try adding our advanced bio-algae concentrates formula to the food, BioPreparation-f3+. BioPreparation contains chlorophyll, phycocyanins, antioxidants, astaxanthin, GLA and a host of other immune boosting and balancing nutrients to normalize the entire endocrine and immune systems. This would address anyBioPreparation-f3+ type of allergy and even infections from bacteria, viruses, fungi or parasites. In addition, BioPreparation contains the Essential Fatty Acids (EFA) of Omega 3, 6, 9, ALAs (Alpha-Linolenic Acids), DGLA (Dihomogamma-Linolenic Acid), DHA (Docosahexaenoic acid), and rare GLA (its high gamma linoleic acid content is similar to early mother's milk) and more fatty acids, to address any dry skin condition. Since BioPreparation is a whole superfood product with no side effects or toxicity, it is much safer that using essential oils (a natural but not necessarily safe medicine).

In conclusion, just because a product contains all-natural ingredients do not assume it is safe for all animals and all usages. We suggest using the least intrusive, least harmful and nutritional remedies first before resorting to stronger, more potent solutions.


Contact us   
        Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
Local BSF-BP Retailers

Return to top.



Home Products Services Information Contact Us Shop Online
Nothing on this website has been evaluated by the FDA. This information is not intended to diagnose, treat, cure or prevent any disease. Please see a qualified healthcare practitioner for any disease or illness.
Send e-mail to info@OptimumChoices.com
with questions or comments about this web site.
Optimum Choices, LLC     Copyright © 2021     Last modified: 04/10/21