Optimum Choices

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Freedom From Illness:
Optimum Choices

July 2020
Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


July Sale
BioSuperfood-f3 and BioPreparation-F2+ Out-of-Stock
Pet Food Recalls
If a Little Is Good, Is More Better?
Contact us

July Sale


Discount Code= 5LIBERTY

So many local fireworks celebrations were canceled this year. But we still can enjoy the spirit of liberty and independence.  From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5LIBERTY" (the number "5" and the word "LIBERTY" with no spaces) in the Discount Coupon box in our shopping cart. 

You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total.

This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation or BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

BioSuperfood-f3 and BioPreparation-F2+ Out-of-Stock

Because of all the COVID-19 challenges, BioSuperfood-f3 for BioSuperfood-f3 out-of-stockpeople is out-of-stock. The manufacturer is expecting new stock of 180-capsule bottles by the end of July and the 60-capsule bottles by late fall 2020. We apologize for this inconvenience. If you just need good, full-spectrum nutrition for health maintenance and/or have minor symptoms of imbalance, then BioSuperfood-f2 should work fine for the short-term. If you have major symptoms of imbalance, such as an auto-immune condition, acute infection or unexplained growth, glandular imbalance, imbalance in the brain or nervous system, a degenerative condition or a need for the abundant antioxidants (super nutrition for the brain), then we suggest ordering either all BioPreparation-F3+ or a combination of Core Formula BioSuperfood-f2 (green label) and Forté Formula BioPreparation-F3+ (pink label), according to your needs. While BioPreparation is manufactured for an animal's digestive tract for maximum benefits, humans will still get the majority of the antioxidant (super nutrition for the brain) benefits. If you have any questions, please e-mail us your personal needs and we will send you our best holistic suggestions.

BioPreparation-F2+ is also out-of-stock until the end of July. Try BioSuperfood-f2 or the advanced formula, BioPreparation-F3+, depending on your pet's needs. If you have any questions, please e-mail us your pet's needs and we will send you our best holistic suggestions.

Pet Food Recalls

In July, 2018, the FDA began an investigation into reports of canine dilated cardiomyopathy (DCM) in pets eating certain foods, many "grain-free" labeled, that contained a high proportion of peas, lentils, other legume seeds (pulses), and/or potatoes in various forms (whole, flour, protein, etc.) as main ingredients. We have heard that some large pet food manufacturers and some traditional Western veterinarians are recommending pet parents avoid "BEG" diets—Boutique companies, Exotic ingredients or Grain-free diets. Before you panic, read our truly holistic perspective in previous newsletters:

  1. FDA Investigates Potential Link between Certain Diets and Canine Dilated Cardiomyopathy (DCM)
  2. Grain-Free Foods Linked to Canine Dilated Cardiomyopathy (DCM): Part 2

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


If a Little Is Good, Is More Better?

 by Russell Louie

In our Western society we think, if a little of something is good, then getting more is better. A subsequent corollary of that is, getting even more (the maximum) of something is best. Here are three holistic examples disputing that corollary.

Too Many Sweets

My father had a "sweet tooth" and liked to eat something sweet to end dinner. This must be the reason why restaurants give you something sweet (fortune cookie, candy, orange) when they bring the check. A little sweetness is OK but too many sweets every night would be holistically detrimental and a path towards diabetes. Instead of eating candy, cookies or cake, my mother encouraged us to eat fresh fruit after dinner. Unfortunately, in our society we tend to go to extremes, as in all or nothing, which is why diabetes is so prevalent even among our pets. While eating a little sweet dessert is fine on occasions, eating daily desserts is not better. Here is another example.

Too Much, Too Fast

To get results quickly (the fast-food approach), people like to start with the full amount of a product immediately without thinking about the consequences. Our bio-algaeBioSuperfood concentrates (BAC) product for people, BioSuperfood, comes in small, size 1 capsules (290 mg). We suggest people start at one capsule/day for the first 3-5 days and work up to an average 5-6 capsules/day. This is because BioSuperfood is a very potent and efficient product, and we have learned that if one takes too much, too fast, they could experience excessive detoxing symptoms. An ex-college football player, weighing about 275 pounds, took one capsule and felt great. Then, as vice-president of sales, he went on a business trip and decided to take 4 capsules the next day to have even more energy. He told me afterwards he regretted that because he was excusing himself to go to the bathroom every 2 hours. While a little (1 capsule/day) was good, more (4 capsules/day) was not better. One final example.

Too Much Freedom vs. Liberty

Over the Fourth of July (Independence Day) weekend I got to thinking about what we celebrate. The United States was founded on the principle of independence from the tyranny of Great Britain's King George III. We honor and value our independence and liberty. Is that the same as freedom? Do some people take their freedom to do anything to the extreme? Freedom represents a total lack of constraint or the unrestrained ability to fulfill one's desires. While liberty requires the responsible use of freedom under the rule of law, without depriving anyone else of their freedom. Along with these liberty rights come responsibilities. In other words, you must bear the consequences of your actions as you exercise your freedom. So, if a little freedom is good, is total freedom better? As children, we think the freedom to do as we please are one of the greatest benefits in becoming an adult. What we do not realize as children, is the responsibilities that go with that freedom. While we do have the freedom to smoke to appear grown-up and like celebrities, we also have the responsibility to not pollute the air for others around us (thus the public smoking ban). What about the freedom to wear or not wear a facemask during this COVID-19 pandemic?

While we do have the freedom to not wear a mask when we are alone and in our own home, should we have the freedom to expose others to our germs (being COVID-19 asymptomatic or presymptomatic) in public if we do not believe in facemasks? What if everyone's freedom to not wear a facemask meant COVID-19 runs rampant and kills an estimated 50 million worldwide, with an estimated 675,000 in the United States like the 1918 H1N1 flu pandemic? Is that price worth total freedom or should we practice our liberty instead? The original purpose of a facemask was to protect the wearer from the COVID-19 germs of others. However, since almost 50% of COVID-19 patients were infected by asymptomatic or presymptomatic people, we need to look at masks as infection source control rather than personal protective equipment (PPE). Recent research does support a mask preventing an infected (asymptomatic or presymptomatic) person from spreading the virus. When one changes the focused purpose of a mask, the negative argument that masks do not work, goes away or is invalid.

So, my holistic thoughts tell me we should treat facemasks like smoking. One is free to not wear a facemask and smoke anywhere they have the freedom to do so, as long as it does not affect my liberty to breath germ-free and smoke-free air. While a little individual freedom is good, total freedom is not better if it is detrimental to the whole of society. We can stop the spread of COVID-19, without a vaccine, without another lockdown, without shutting down stores and the economy, if we would stop thinking of our own independent needs and just think of the other person. We do not have to choose between killing people or killing the economy. Collectively and holistically, we can make the world a better place to live.

So, to answer the original question, if a little is good, is more better? My holistic answer is do everything in moderation because going to the extremes can have undesirable consequences.

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

Contact us          

 Russell, Margaret & MikkiMikki at Great Salt lake

E-mail: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
Local BSF-BP Retailers

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