Optimum Choices

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Freedom From Illness:
Optimum Choices

July 2019-Wholistic Tip of the Month
Welcome to the monthly Freedom From Illness wholistic tips newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


NEW WEBSITE coming- please read if you order online
July Sale

Pet Food Recalls
Supplements Ineffective or Obsolete
Contact us

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

July Sale

Discount Code= 5WEB

For the significance of July's discount code, please read our New Website notice above, especially if you shop online. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5WEB" (the number "5" and the word "WEB" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page, scroll down to the four buttons in a horizontal table and select the green [Newsletters] button. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Freedom From Illness Project

If you or a family member (including furry children) have experienced amazing benefits from our holistic products and expertise, please consider paying-it-forward by helping us holistically educate more people and save more pets. Please click on our photo below or go to this link:


Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is: STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


Supplements Ineffective or Obsolete

An article entitled, "Association Among Dietary Supplement Use, Nutrient Intake, and Mortality Among U.S. Adults: A Cohort Study" was published in the May, 2019, issue of Annals of Internal Medicine (2019;170(9):604-613). The isolated supplement pillsobjective was to evaluate the association among dietary supplement use, levels of nutrient intake from foods and supplements, and mortality among U.S. adults. The study used data from 1999 to 2010, linked to National Death Index mortality data. Over 30,000 participants, U.S. adults aged 20 years or older, answered questions on dietary supplement use. The authors included deaths from all causes, cardiovascular disease (CVD), and cancer. Here is a summary of their results:

  1. Those participants who ever used dietary supplements were not associated with any significant mortality outcomes.

  2. Adequate intake (at or above the Estimated Average Requirement or the Adequate Intake level) of vitamin A, vitamin K, magnesium, zinc, and copper was associated with reduced all-cause or CVD mortality, but the associations were restricted to nutrient intake from foods, NOT supplements.

  3. Excess intake of calcium was associated with increased risk for cancer death. This association seemed to bepills related to calcium intake from supplements rather than foods.

  4. Conclusion: Use of dietary supplements is not associated with mortality benefits among U.S. adults.

Does this mean isolated supplements (such as a vitamin A, B, C and K, multi-vitamins, mineral supplements of magnesium, zinc, copper, etc.) are useless? No, but they have limited usefulness. Here is our "wholistic" perspective.

Taking isolated supplements is like the fable of the little Dutch Boy who stuck his finger in the dike to stop the water leak. He is the town's hero but the problem is, his finger is stuck in the dike forever because this is not a permanent fix. Yes, taking isolated supplements may temporarily "fix" a nutrient deficiency (the symptom) but one has not "fixed" the original cause of the symptom. Thus, the body is now dependent on this nutritional "fix." Here is a not-so-recent study to prove our holistic point.

Back in the 18th century, European travelers were crossing the Atlantic Ocean to the New World. They discovered if they drank fresh lime juice they did not get scurvy (a limevitamin C deficiency resulting in weakness and joint pain, internal hemorrhages causing black-and-blue marks to appear on the skin, gums hemorrhaging and becoming weak and spongy, teeth root break down where teeth loosen and eating becomes difficult and painful). That is why British sailors were called "limeys." It was not until the 20th century, that scientists finally isolated the beneficial nutrient in citrus fruits as vitamin C. What is not commonly known is by taking isolated Vitamin C in the form of an ascorbic acid supplement, one only gets rid of the symptoms of scurvy. When the ascorbic acid supplement is discontinued the symptoms and disease returns. However, if one gets Vitamin C made from an extract of whole green peppers, not only do the symptoms disappear but the scurvy is gone when discontinued. Vitamin C from a whole food product also has the benefits of other complementary nutrients, such as rutin, bioflavonoids, Vitamin E, selenium and zinc that Nature dictated is needed for Vitamin C to work optimally in our body. All these complementary compounds are present in whole food sources of Vitamin C (for example, green peppers, oranges, rose hips, acerola cherries, algae).oranges vs. Vitamin C pills By taking only an isolated supplement with just ascorbic acid (Vitamin C pill) or by juicing an orange and throwing away the pulp and peel, one is missing all the above necessary compounds Nature dictated is necessary for Vitamin C to work in our bodies. Thus, by taking a Vitamin C pill (with just ascorbic acid) one is just supplementing the symptoms.

Here are some older studies that prove our "wholistic" principle: Nutrition from isolated supplements (such as a Vitamin C, D, E and K, multivitamin, calcium and other mineral supplements, fish oil capsules, etc.) have limited usefulness fixing symptoms, while nutrition from whole food products (such as oranges, salmon and algae) is far superior and more complete in nourishing and balancing ALL the glands and organs of the WHOLE body.

  1. There is now strong evidence that antioxidant supplements—vitamins A, C and E and beta carotene—are not effective in protecting against gastrointestinal cancer. On the contrary, there may be a small increase in mortality from these tumors among people taking antioxidants compared with a placebo. (Goran Bjelakovic, professor, internal medicine, University of Nis, Serbia and Montenegro; Eric Jacobs, Ph.D., seniorfish oil capsules epidemiologist, American Cancer Society, New York City; Oct. 2, 2004, The Lancet)

  2. Patients in the Vitamin E group (daily doses of 400IU) had no significant difference in cancer incidence, cancer deaths, and major cardiovascular events but higher rates of heart failure and hospitalizations for heart failure. (Effects of Long-term Vitamin E Supplementation on Cardiovascular Events and Cancer, March 16, 2005, JAMA. 2005;293:1338-1347)

The holistic choice is up to you:

  1. If you want a cheap, quick fix of your symptoms, then take isolated supplements (Vitamin A, B, C, K, calcium and other minerals, glucosamine, digestive enzymes, fish oil capsules, etc.). This may create a dependency on the product.

  2. If you want to normalize ALL your glands and organs and permanently balance your WHOLE body, then take whole food products (BioSuperfood for people, BioPreparation for pets, Cellular PSP, Seacure, NingXia Red wolfberry juice). This will awaken the natural ability of the body to heal.

In addition to all the above advantages, taking or giving to your pet whole food products also has the advantage of saving you money. Research shows that absorption and utilization of nutrients from isolated supplements (extracted or concentrates active ingredients made into a pill or capsule) is only 10-25%. The rest is being flushed down the toilet or pooped out by your pet. On the other hand, absorption and utilization of nutrients from whole food products is 90-95%. So, taking or giving to your pet whole food products can literally save you money. See the slide  below for a graphic on how.

Save Money


For a summary of the advantages/disadvantages between isolated supplements and whole food products, download our PDF chart, STOP Supplementing Symptoms.


money vs. pills

Contact us   
        Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

303-271-1649 office
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Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
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