Optimum Choices

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Freedom From Illness:
Optimum Choices

February 2017—Wholistic Tip of the Month
Welcome to the monthly Freedom From Illness wholistic tips newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail, click: Subscribe Newsletter. To unsubscribe, see the bottom of this e-mail.


February Sale
Pet Food Recalls
Fallacy of Single Nutrient Supplements
Contact us

February Sale


Discount Code=5HEART

Love yourself, love your family (including furry children) and love your body. Give unconditionally from the heart. Happy Valentine's Day! From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5HEART" (the number "5" and the word "HEART" with no spaces) in the Discount Coupon box in our shopping cart.

From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5NEW" (the number "5" and the word "NEW" with no spaces) in the Discount Coupon box in our shopping cart.

Press the green [Recalculate] button in the lower left corner of our shopping cart to see this discount calculated in your total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Because of our low, mail order, Internet prices and the amazing demand for our "wholistic" consulting and revolutionary products, we limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page (Ingredients, Usage, FAQ, etc.). Thank you in advance.

Freedom From Illness Project

If you or a family member (including furry children) have experienced amazing benefits from our holistic products and expertise, please consider paying-it-forward by helping us holistically educate more people and save more pets. Please click on our photo below or go to this link:


Pet Food Recalls

The pet food recalls continue. The best "wholistic" suggestion to prevent danger to your pet is — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know



Fallacy of Single Nutrient Supplements

You have all read headlines such as, “New Research Shows XX Milligrams of XXXX Lowers Cholesterol and Prevents Heart Disease by 50%.” So everyone jumps on the bandwagon and shops for isolated supplements with at least XX mg. of nutrient XXXX. Obviously, the more milligrams, the better the supplement. Some of the most frequently asked questions of our holistic whole food products (not supplements) are:

  1. Does your product contain XX mg. of nutrient XXXX for my XXXX symptom?

  2. Does your product contain YY mg. of ingredient YYYY as prescribed by my doctor?

  3. Does your product contain the MDR (Minimum Daily Requirement) or RDA (Recommended Dietary Allowance) of ZZZZ nutrient?

Obviously, these questions are focused on a single nutrient matched to treat a specific symptom or health condition. This is the allopathic Western medicine way of “fixing” the body or supplementing the symptoms. Our holistic research has found high doses of a single nutrient may make the symptoms disappear but there also may be side effects or holistic consequences. Here is our wholistic perspective on the fallacy of using single nutrient supplements.

WholeFoods Magazine called astaxanthin King of Carotenoids (“How Astaxanthin Benefits the Whole Body,” 01/25/2017). Astaxanthin has been shown in research to offer protection against antioxidant damage, cellular damage in the brain, help to relieve pain and inflammation, support good eye health and even help reduce damage from the sun’s ultraviolet rays. Do a search of "astaxanthin" on the Internet and you will find many manufacturers offering the maximum recommended dosage of 10-12 mg per day with the following advertising claims:

  1. A powerful antioxidant

  2. A super-antioxidant nutrient

  3. Nature's strongest antioxidant

  4. 800 times stronger than CoQ10

  5. 6000 times greater than vitamin C

When Dr. Michael Kiriac began his bio-algae concentrates research back in 1973, he rejected using astaxanthin as a stand-alone, separate nutrient because it yielded only short term results. This was often followed by toxic reactions and no long term cancer prevention, not even cancer remission benefits in animals. Dr. Michael Kiriac confirmed the Western medical principle of supplementing the symptoms with single nutrient supplements is not complete and only treats the symptoms. But when he used astaxanthin as part of his bio-algae concentrates blend, it became a major component of the successful elimination of cancer in 20+ species of animals tested. To learn why full spectrum nutrition is better than supplementing the symptoms with single nutrients, read our following newsletter articles:

Full Spectrum Nutrition
Magic of Full Spectrum Nutrition

Have you ever had your symptoms return after stopping or reducing an isolated supplement? Early 20th century research showed taking isolated Vitamin C in the form of an ascorbic acid supplement only got rid of the symptoms of scurvy. When the ascorbic acid supplement is discontinued the symptoms and disease returns. However, if one gets Vitamin C made from an extract of whole green peppers not only do the symptoms disappear but the scurvy is gone when discontinued. Vitamin C in the form of a whole food product contains rutin, bioflavonoids, Vitamin E, selenium and zinc that Nature dictated is needed for Vitamin C to work optimally in our body. For more details, read the following newsletter article:  Vitamin C

Did you know taking or giving your pet high doses of glucosamine may impair insulin secretion? See our newsletter article:  STOP Supplementing Symptoms

Did you know digestive enzymes are not entirely “wholistic”? Click the link below:  Why Taking Digestive Enzymes is Not Entirely Holistic

From our 90+ years of combined holistic living experience and what we have learned by NOT supplementing the symptoms, we believe in and put our faith in the full-spectrum, whole superfood nutrition of BioSuperfood for our people clients and BioPreparation for their pets (furry children). To find out how the microalgae in BioSuperfood and BioPreparation are different than other blue-green algae, Spirulina and chlorella products, click the hyperlink [Algae].


Hopefully, we have given you enough holistic facts to convince you of the fallacy of using single nutrient supplements to just treat your or your pet's symptoms.

Whole food products vs. supplements
Click on video above
Are you flushing supplement benefits down the toilet?


Contact us           

 Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). Please visit one of the local retailers at:
Local BSF-BP Retailers

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