Optimum Choices

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Freedom From Illness—Optimum Choices

March 2015, News from Optimum Choices
Welcome to the monthly Freedom From Illness e-newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. This newsletter is sent to the friends of Russell & Margaret, customers of Optimum Choices, as well as people who signed up for a drawing at our booth at a fair or event. If you wish to unsubscribe, see the bottom of this e-mail for instructions. To receive this newsletter in your e-mail, click here: Subscribe Newsletter.


March Sale
Beneful® Dog Food Lawsuit
Too Strong, Too Harsh, Too Potent
Contact us

March Sale

Are your Spring flowers coming up yet?

Discount Code = 5CROCUS

From now until next month's e-newsletter is published, we are offering a 5% discount off your entire order. Simply enter "5CROCUS" (the number "5" and the word "CROCUS" with no spaces) in the Discount Coupon box of our shopping cart.

You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total. Then select the green [Go To Payments] button to complete your order. This discount is only available to our customers who read this e-newsletter and order online. This discount is not advertised to the general public. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts. Discount is valid until next month's e-newsletter is published with a new discount code.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

HINT: if you ever miss our monthly e-newsletters containing the current month's discount code, you can always go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.



Current News

Because of the amazing demand for our "wholistic" consulting and revolutionary products, we have to limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page. Thank you in advance.

Beneful® Dog Food Lawsuit

A recent lawsuit against Nestle Purina® PetCare Company claims Beneful® dog food is toxic to dogs. The lawsuit claims the ingredient propylene glycol and possible aflatoxins (a mycotoxin) may be harming dogs. While we cannot comment on the merits of this lawsuit, we can offer the best suggestion to prevent such dangers to your pet — STOP feeding dry kibble dog food. In our "wholistic" opinion, dry kibble dog food is the least nutritious form of food to feed a carnivore. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls.

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies Don't Want You to Know



Wholistic Video Lesson

New video on how we were introduced to BioPreparation and BioSuperfood. Recorded at the 2013 BioSuperfood Conference, Denver, CO.

Welness Warrior-Russell Louie
Click on video above

Russell Louie, Wellness Warrior


We love our pets like members of our family and apparently we are not alone. A 2004 survey showed...

  • In 1957, 43% of the people considered their pet(s) a part of the family.

  • In 2004, 97% of the people considered their pet(s) a part of the family.

So, it is not surprising that when people experience the amazing benefits of our bio-algae concentrates product, BioSuperfood, they want to give the same benefits to their pet. We have heard from new customers and seen published on other websites that when they tried the human-grade BioPreparation with their pets (especially cats) they found it to be too strong, too harsh and too potent thus causing a "bad" reaction. This conclusion is based on the allopathic, Western medical principal of introducing a substance into the body to produce an effect. In other words, if one has a low thyroid, they take the red pill to boost it up. If one has a high thyroid, they take the blue pill to suppress it. If one takes a new pill and has a "bad" reaction to the pill, the conclusion is it is too strong or caused an allergic reaction or conflicted with something else or is just a "bad" product. This is clearly the product (isolated supplement or drug) doing the work. To achieve the maximum benefits from our whole superfood products, BioSuperfood and BioPreparation, we thought we should offer a more "wholistic" perspective for those dedicated pet parents who want the very best for their beloved companion(s).

For a totally “wholistic” perspective think about the difference between a Vitamin C pill and a whole food orange. A therapeutic dosage of Vitamin C is 500-6,000 mg per day depending on one's needs (healthy or sick). Suppose one got the flu and needed to get well in two days for work. Instead of taking several 2,000 mg pills of an isolated Vitamin C supplement one decided a more “wholistic” approach would be to eat 15 whole food oranges (average of 60-70 mg ascorbic acid per orange) every day to get a total of 1,000 mg of Vitamin C per day. So, if one got diarrhea after the first day from 15 oranges was the 1,000 mg too strong, too harsh and too potent? Bowel tolerance (dosage at which loose stools or diarrhea occurs) for Vitamin C is generally higher than 10,000 mg. This can be even higher for severe illnesses. The reason for the unintended consequence of diarrhea is not the strong potency (ascorbic acid) in the oranges but the delivery was too fast. If one is not used to eating so much fresh fruit (fiber and liquid from 15 oranges) in one day, one would naturally expect diarrhea. It is not because the Vitamin C (ascorbic acid) was too strong or harsh. This same “wholistic” conclusion applies to BioPreparation, a whole superfood product.

BioPreparation is a whole food product with over 5,000 nutrients (like an orange). BioPreparation does not contain high amounts of active ingredients (ascorbic acid) like an isolated supplement (Vitamin C pill). Just like an orange, as a whole food product BioPreparation will not cause the body to do anything it would ordinarily do if it were healthy and balanced. It is not the microalgae that is at fault but the accelerated introduction. BioPreparation is certainly more efficient at detoxing an animal’s body than BioSuperfood.  BioPreparation is closest to the bio-algae concentrates that Dr. Kiriac used in over 20 animals species in his successful quest to eliminate cancer in animals in the former U.S.S.R. It is for the above and other proprietary reasons that Dr. Michael Kiriac (inventor and world’s leading bio-algae concentrates researcher) told us he always saw more benefits giving animals BioPreparation.

If one begins a small body (for example, a 10 pound cat) at 1.0 capsule per day, I can almost guarantee unintended consequences or excessive detoxing symptoms. Iris enjoying her grassMost cats will turn their nose up at such an amount of a strange addition to their food. That is what users were doing in the first few years after BioPreparation was introduced in 2004. It was only after Optimum Choices collected all this beginning data that we learned to send out our Cat & Finicky Dog Hints document, so new users would begin with just a pinch or even a toothpick full per meal of bio-algae concentrates. We have thus eliminated the scenarios, “my cat would not eat it or my cat had a bad reaction.”

The reason why we always suggest BioPreparation for animal users is because some clients have second-guessed and even regretted their decision to use BioSuperfood with their pet. They chose BioSuperfood perhaps because it is cheaper or more convenient to order one product for themselves and their pet. Some years down the road their senior pet may get a serious degenerative disease, such as cancer. Then they question why this happened if they are giving this wonderful superfood product that research showed may nutritionally help avoid cancer in animals. I sadly tell them that would not be the product I personally would have chosen for my pet because BioPreparation is the closest in formula to the bio-algae concentrates that Dr. Kiriac used to eliminate cancer in animals in controlled trials. Could the cancer have been prevented if they gave BioPreparation? One will never know. If they gave BioPreparation from the start and their pet still got cancer, then they know they did the absolute best they could and have no regrets.

One client started their cat with Chronic Renal Failure (CRF) on BioSuperfood. After 7 weeks the Creatinine (kidney)Printer cat Simba levels continued to climb like they had for the past 4 years. They then switched to BioPreparation. The very next blood test showed a decrease in Creatinine, finally reversing the increasing four year trend. These and other empirical examples from our clients have convinced us Dr. Kiriac was right, BioPreparation does give much better results in animals. Many clients with CRF cats have not only seen their cat's BUN and Creatinine (kidney) levels decrease but all other blood values tend to normalize as the body is naturally brought back into balance. This is not the product doing the work but the body's own natural ability to heal once given the super nutrition from bio-algae concentrates. Go see Brindee's CRF results.

We leave it up to each pet parent to decide what diet, whole food products and additional isolated supplements may be appropriate for their pet(s). Your furry children deserve Freedom from Illness too.


Contact us           

 Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

866-305-2306 (toll-free)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products
for local pick up (except for emergencies). Please visit one of the local retailers at:

Local BSF-BP Retailers

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