Optimum Choices

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100+ years holistic experience







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bullet Statistics show that the life span of America's companion animals is now half what it was in the 1950's and 1960's.
bullet Nearly 50 percent of natural deaths in older cats and dogs are attributed to cancer.

To help prevent your pet from becoming a statistic, click on the happy dog below.

Give your pet the fountain of youth and holistically help prevent cancer!

Optimum Connections

News from Optimum Choices, LLC

Welcome to the March 2007 edition of Optimum Connections, the monthly e-newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices, LLC. This newsletter is sent to the friends and customers of Russell & Margaret as well as people who signed up for a drawing at our booth at a fair. If you wish to unsubscribe, see the bottom of this e-mail for instructions. To receive this newsletter in your e-mail, click here.


March Sale
Current news
Oil of the month
Allopathic benefits and holistic marketing hype
Book of the month
Contact us

March Sale

Do you wait for symptoms to show up or blow up in your body before taking action? Did you know the following?

  • Soy is full of toxins and phytoestrogens that can depress the thyroid gland, lower testosterone levels, cause infertility and possibly promote breast cancer.
  • Animal foods have essential nutrients such as vitamins A, B12 and D not found in plants. People on a vegetarian diet have developed poor health and immune system problems.
  • All salt is not bad for you. Refined salt is bad for you but whole, unrefined sea salt is very beneficial.

We uncover these holistic myths, share our research and 75+ years of holistic experience in our Holistic Choices e-Book series. Don't neglect your health!

Buy any three items and get our Holistic Choices e-Book Optimum nutrition for people FREE. You must mention "March Sale" or "e-Book Sale" in your phone order, e-mail or shopping cart (in the Special Instructions box). The e-Book will not show up in your shopping cart but will be e-mailed when we process your order. Sale good thru midnight MDT, March 31, 2007.

Current News

Colorado Alliance of Animal Owners Rights

The Colorado Alliance of Animal Owners Rights was established in 2006 to protect your right to use complementary and alternative health care methods for your animal in Colorado. If you live in Colorado and use any of the following practitioners with your animal, this impacts you: nutritionists, chiropractors, massage practitioners, physical therapists, equine dentists, acupressurists, energy medicine practitioners, Healing Touch for Animals® Practitioners, Reiki practitioners, TTouch practitioners, aromatherapists, homeopaths, trainers, animal communicators and farriers.

Click here to join CAAORCAAOR is currently working on legislation to allow animal practitioners to practice without requiring direct veterinary supervision. HB-1296 "Animal Owner Choice of Care" was just passed in the Colorado State House of Representatives on Feb. 28. Support the Animal Owner's Right to Choose Maintenance Care without Veterinary Supervision in the State Senate by e-mailing and calling all 35 Senators. TAKE ACTION BY MONDAY, MARCH 5TH! Go to www.caaor.org for more details and to download the list of Senators. Also, join the Yahoo discussion group here: Join Yahoo Group.

Lisa Speaker will be talking on this bill at the quarterly meeting of the Colorado Association of Animal Massage & Bodywork on Tuesday, March 13, 2007 at 7 pm at CRCG (this was rescheduled from February 28 due to inclement weather). All animal owners are invited to this talk as well. Please RSVP if you plan to attend to Margaret@OptimumChoices.com. Click here for more details.

Colorado Family Pet Expo

March 10 & 11, 2007
Saturday, 9 am-7 pm, Sunday 9 am-5 pm
Colorado Convention Center

Optimum Choices will be exhibiting together with Natural Pet at the Colorado Family Pet Expo on March 10-11, 2007 at the Colorado Convention Center. For more information, click here.

STOP Supplementing Symptoms

Most Supplements Treat Symptoms

FREE lecture for conscientious pet owners

Saturday, March 24, 2007, 2:00-3:30 PM

The Whole Cat & Dogs, too! store at 1540 S. Pearl St. (click for map)
Denver, CO 80210, (303) 871-0443

Did you know?

  • Glucosamine supplements may impair insulin secretion. Using glucosamine may affect insulin sensitivity or glucose tolerance.
  • Digestive enzymes supplements are not entirely holistic and long-term use will create a “lazy” pancreas.

Does your pet suffer from:

  • Unresolved allergies?
  • Hormonal imbalances?
  • Adrenal or thyroid problems?
  • Inflammatory bowel symptoms?
  • Arthritis and flexibility problems?
  • Sensitivity to foods, fleas, tick bites?
  • Overweight issues diets have not been able to help?
  • Any health condition unresponsive to traditional treatments?

Do you wait for symptoms to show up or blow up before you take action? Don't wait until your pet has symptoms. Most supplements (even holistic) only treat symptoms. Come learn how you can prevent all the above through whole food super nutrition. Give your pet the Fountain of Youth!

BioPreparationTM has been clinically shown to nutritionally help cancer in animals. Other conditions that BioPreparationTM has nutritionally supported include low thyroid, arthritis, autoimmune disorder, dry skin and coat, kidney disease, flexibility problems, overweight issues and blood diseases. BioPreparationTM activates your pet's own natural ability to heal. Come to The Whole Cat & Dogs, too! to learn about this amazing new product.

Instructor: Russell Louie has over 50 years of holistic experience, is an aromatherapy practitioner for both people and animals, Reiki Master and the top expert in this country on the use of the revolutionary holistic product, BioPreparationTM with animals.

Doggie Massage Class

Sunday, March 18, 2007, 1:00-3:00 pm
Sage Valley Pet Center, Golden, CO

Dogs have muscles too! Massage is no longer just for humans--dogs can benefit just as much as humans. Come learn how to help your dog feel better with massage and acupressure. Class topics will include:

  • Benefits of massage for dogs
  • How to do a simple relaxing massage for your dog
  • Acupressure points that provide specific benefits
  • Tuning in to your dog energetically
  • How massage helps older dogs feel better

Registration and fees: For more details, click here.

BioSuperfood Teleconference Call

March 21, 2007, Wednesday at 8:30–9:30 PM Eastern Time

This free teleconference call will be focused on the revolutionary animal product, BioPreparation, featuring guest Russell Louie of Optimum Choices, LLC. Russell is the premier distributor of BioPreparation in the world and has the most experience using BioSuperfood/BioPreparation on dogs and cats in the country. His topic this evening will be "STOP Supplementing Symptoms."

Did you know?

  • Glucosamine supplements may impair insulin secretion. Patients with diabetes should be cautious since glucosamine may affect insulin sensitivity or glucose tolerance.
  • Glucosamine supplements pass through your digestive tract and into your bloodstream where yeast live, then they feed on the glucosamine. Thus, glucosamine increases yeast overgrowth and a flare-up of Candida symptoms
  • Did you know that taking digestive enzymes supplements is not entirely holistic and long-term use will create a “lazy” pancreas?

Russell will explain the disadvantages of taking supplements and the advantages of using whole food products instead. He will explain how BioPreparation has holistically helped animals with mast cell tumors, auto-immune disease, arthritis, chronic renal failure (CRF) or chronic kidney disease in cats, hypo- and hyper-thyroid conditions, diabetes and inflammatory bowel disease (IBD) and much more. Even if your animal is still young and free of any symptoms, if you want to extend the life of your pet and avoid the expense of common degenerative diseases, you need to attend.

For more information and the conference call codes, click here.

Hurricane Katrina cat still available

It is now March and no one has stepped forward yet to adopt this sweet kitty that lost its home in July. Won't you consider opening your heart to a Katrina animal? Cajun was rescued from a shelter in Louisiana following Hurricane Katrina, brought to Denver in September 2005 and quickly found a home. He thought he had his forever home, but the owner's situation changed and he became available again in July 2006 (through no fault of his own). Click here for more details.

Oil of the month

by Russell Louie


15 ml, Product #3429 ($19.75/$22.87/$25.99)

Balances energies to instill courage, confidence and self-esteem. It helps the body self-correct its balance and alignment. Sometimes called "chiropractor in a bottle." Amplifies results when used at the beginning of any bodywork session. ValorTM is a very powerful and versatile oil blend but unless one has extensive experience, its uses are somewhat elusive. Have you considered using ValorTM in these situations?

  • First date
  • Proposing marriage
  • Job interview
  • Asking for a raise
  • Changing careers
  • Confronting the IRS
  • Before taking an exam
  • Negotiating for a new car
  • Asking the bank for a loan
  • Making your first sales call or first day on the job
  • Overcoming depression, rejection, abandonment
  • Before making a speech, lecture or teaching class
  • When your body is out of alignment and you can’t get to the chiropractor

Animal Applications

  • Before entering the agility course
  • Right before going into the ring for a dog show
  • Helping introduce new pets into the household
  • Using on a timid pet before greeting a new animal
  • Taking a pet to the vets, groomers, dog wash, etc.


  • Rosewood (Aniba rosaeodora) is anti-infectious, antibacterial, antifungal, and antispasmodic.
  • Blue Tansy (Tanacetum annuum) helps cleanse the liver and lymphatic system helping one to overcome anger and negative emotions promoting a feeling of self-control.
  • Frankincense (Boswellia carteri) is considered holy anointing oil in the Middle East and has been used in religious ceremonies for thousands of years. Stimulates the limbic part of the brain, elevating the mind and helping to overcome stress and despair. It is used in European medicine to combat depression.
  • Spruce (Picea mariana) opens and releases emotional blocks, fostering a sense of balance and grounding.

Traditional Uses

It was believed to possess the frequency of prosperity.

Carrier Oil

Almond oil


Diffuse, directly inhale or add 2-4 drops to bath water. Apply 4 to 6 drops to the wrists, chest, and base of neck, bottom of feet, or along spine in a Raindrop Technique. When using a series of oils, apply ValorTM first and wait 5 to 10 minutes before applying other oils. Dilute 1:15 with vegetable oil for body massage.


Here are some personal testimonials. The names have been left off to protect those with a fragile sense of self (and not still using ValorTM).

  • I was going traveling and was terrified at having to rent a car and find my way around in a strange city. I used ValorTM as soon as I got off the plane and was able to navigate my way around the new city and drive a new rental car with ease (and didn’t get lost).
  • I was called in to the IRS for an audit. I knew I had done nothing wrong and all my books were in order. I bathed myself in ValorTM that morning and confronted the IRS auditing agent with ease and confidence.
  • My son was very close to his grandmother. After she died, I noticed he became more withdrawn and his personality changed. He was less enthusiastic about doing things. I gave him ValorTM to put on his feet everyday and within one week he was back to normal.
  • I introduced a new dog into my multi-dog household. One of my old timers did not adjust well and started peeing all around the house. I used ValorTM and assured him that he was still "top dog" and he was not being replaced. I explained the new dog needed a home and it would be very kindhearted if we welcomed him into our home. The peeing stopped.

©2005 Essential Science Publishing. Some of the information in this article is from the Essential Oils Desk Reference, which can be ordered here:
Essential Science Publishing, 1216 South 1580 West, Orem, Utah 84058, (800) 336-6308, www.essentialscience.net.

Click here to order on our Young Living World Essential Oils website. Click on Product Catalog, then pull down the menus Essential Oils/Blends N-Z to find ValorTM, or call us at (303) 271-1649 or (866) 305-2306 (toll-free).

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Allopathic benefits and holistic marketing hype

by Russell Louie

If it weren't for new diets, one-quarter of the health section in bookstores would be empty. But why are there so many new diets? Is it because none of the old diets worked? Most people think vegetarianism (even if they cannot do it) is the healthiest diet. But did you know some people have developed poor health and immune system problems eating a vegetarian diet? Soy is a hidden ingredient found in many processed foods. Soy is purported to be a healthy alternative food used to extend fast food hamburgers, added to most supermarket breads and found in many dry kibble pet foods, even the premium brands. But research has shown soy is full of toxins and the phytoestrogens in soy can depress the thyroid gland, lower testosterone levels, cause infertility and possibly promote breast cancer. With all this conflicting evidence, what is one to believe?

The issue with all the above conflicting information is that most people are still only looking at short-term benefits and not holistically looking at long-term ramifications. The holistic health movement is still in its infancy even if it is a hot topic in the mainstream media. Every time a study shows the benefits of an isolated supplement or a single active ingredient in fighting a disease, people rush out to buy it. While this is good publicity in getting people to think more about healthy choices it is more like allopathically supplementing the symptoms. The definition of allopathy is the practice of introducing a substance into the body to produce effects different from those produced by the disease under treatment. So, if the body is too hot and a substance is introduced into the body to make it colder, then allopathically one has "cured" the disease. If the body has too little calcium and a product with high calcium content is consumed, then one assumes the calcium deficiency is resolved. The marketing hype on soy milk touts its calcium content. But research shows high levels of phytic acid in soy reduce assimilation of calcium, magnesium, copper, iron and zinc. High phytate diets have caused growth problems in children. From modern day research we now understand that magnesium and Vitamin D are essential for the assimilation of calcium in the body. Any product or food that has calcium benefits must increase the assimilation of calcium, magnesium and Vitamin D synergistically. So, instead of just allopathically looking at calcium content, one needs to holistically look at the total absorption, assimilation and bioavailability of calcium in order to gauge its benefits from the product or food.

We feel the next level in holistic healthcare will come about when people stop evaluating a product's (foods') benefits by just look at the milligrams of each ingredient on the label but by looking at the total usefulness of the product or food to the whole body. Nature did not mean for us to consume pure ascorbic acid to get our daily requirements for Vitamin C. She meant for us to eat whole citrus fruits, vegetables such as broccoli or acerola cherries and rose hips for a whole food source of Vitamin C. And this is being proven now by studies showing that vitamin and antioxidant supplements may actually increase mortality rather than helping people live healthier, longer lives. Want to learn more about other holistic myths and truths? See our Book of the Month review below.

Book of the month



Optimum nutrition for people

by Margaret Auld-Louie & Russell Louie

click picture to order from our website



Do you believe these nutritional myths?
  • Vegetarianism is the healthiest way to eat.
  • Soy is a healthy food and a good source of calcium.
  • Salt is bad for our bodies and contributes to high blood pressure and heart disease.

All these myths and other holistic questions are discussed in Optimum Choices' new e-Book, Optimum nutrition for people. Nothing is sacred to the authors. If you have a teenager that thinks being a vegetarian is cool, better read this e-Book immediately before it is too late and your children develop thyroid problems, have lower testosterone levels or develop infertility.

Based on their 75+ years of holistic experience, the authors utilize their scientific degrees to research little known facts about "holistic" choices being advertised in the media. They compare our Standard American Diet (SAD diet) with the traditional diet our ancestors ate. By looking at the nutrient deficient foods we consume today, many answers are brought forth on why we have a health crisis in America today.

But this e-Book is not just a sales attempt to sell you another holistic supplement. As a matter of fact, Optimum Choices does not sell any isolated supplements, herbs, concentrates or extracted products. They do cite sources for healthy whole foods and superfoods as a way of obtaining optimum health. If all their suggestions seem like too much trouble or cost too much money, think about their final parting thought: "Those who cannot find the time and money for health now, will be obliged to find the time and money later for expensive healthcare." The choice is yours.

Order your e-Book today. This introductory price ($5.11 for PDF electronic version and $8.11 for printed version) will be increasing soon!

Contact us

Click here to give your pet
the fountain of youth today!


General Information: Russell@OptimumChoices.com
Webmaster: Webmaster@OptimumChoices.com
Newsletter Editor, Margaret Auld-Louie: Editor@OptimumChoices.com


866-305-2306 (toll-free)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.). If you would like a return call outside those hours, please specify what days and times are best.

Location (call first for appointment)

416 Plateau Pky
Golden, CO 80403-1533

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