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Freedom From Illness:
Optimum Choices

November 2020
Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


November Sale
Pet Food Recalls
Neo Was Right
Contact us

November Sale

Thanksgiving feast

Discount Code= 5GRATEFUL

In spite of all the political and pandemic uncertainty, we can always find something to be grateful for. Discover in our previous newsletter, Three Good Things from COVID-19, how practicing a simple nightly gratitude exercise may help to alleviate despair and depression in these challenging times. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5GRATEFUL" (the number "5" and the word "GRATEFUL" with no spaces) in the Discount Coupon box in our shopping cart. 

You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discount.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation or BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Pet Food Recalls

The pet food recalls continue. FDA Alert: Certain Lots of Pet Food from Multiple Brands Recalled for Aflatoxin. From the FDA website: specific pet food products manufactured by Sunshine Mills under several brand names, may contain unsafe levels of aflatoxin. Aflatoxin is produced by the Aspergillus flavus mold, which can grow on corn and other grains. At high levels, aflatoxin can cause illness and death in pets. Symptoms may include sluggishness, loss of appetite, vomiting, jaundice (yellowish tint to the eyes or gums due to liver damage), and/or diarrhea. In severe cases, this toxicity can be fatal. In some cases, pets may suffer liver damage but not show any symptoms. Brands include, Family Pet Meaty Cuts®, Heartland Farms®, Champ®, Field Trial®, Good Dog, Hunter’s Special®, Old Glory®, Paws Happy Life®, Pet Expert, Principle, Retriever®, River Bend, Sportsman’s Pride®, Sprout®, Thrifty®, Top Runner® or Whiskers & Tails. For a complete list, with Lot Numbers, go to the FDA web page: Sunshine Mills, Inc. Expands Previously Announced Voluntary Recall of Certain Pet Food Products Due to Potentially Elevated Levels of Aflatoxin.

Want to avoid all these recalls? The best "wholistic" suggestion to prevent danger to your pet is -- STOP feeding dry kibble pet food. In our "wholistic" opinion, dry kibble pet food containing grains is the least nutritious form of food to feed a carnivore. It is nutritionally equivalent to feeding meat-flavored cookies to your child. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


Neo Was Right

 by Russell Louie

While I am not a Buddhist, the more I live under COVID-19 rules, the more I practice Buddhism to stay sane, healthy and happy. In the beginning of the first Matrix movie (circa binary matrix code2199), the protagonist, Mr. Thomas Anderson, is a computer programmer by day and a hacker, named Neo, at night. Mr. Anderson's material day world as a computer programmer is all an illusion created by the Matrix (AI or artificial intelligence). In reality, most humans exist in pods, intravenously fed by the machines who harvest their energy to survive. Morpheus infiltrates the Matrix and meets with Mr. Anderson/Neo. He offers Neo a blue pill if Neo wants to go back home to continue his life as a computer programmer or a red pill if Neo wants to experience the underground world in Zion, with other unplugged humans (from the Matrix), to find out what reality is all about. Neo chooses the red pill to get out of the programmed Matrix (day world) and go to Zion. Living during the COVID-19 pandemic is much like making this choice. We can choose to believe in the ever-evolving COVID-19 medical science, look out for the common good of all by giving up some personal freedom and take COVID precautionary measures seriously to avoid the spread of COVID-19 that would overload our healthcare facilities and shut down our economy again. Or we can choose to get our "science" from social media, believe in conspiracy theories, exercise our political freedom to do what we personally feel like and disregard all COVID-19 rules and precautions.

Some people view The Matrix as a Buddhist allegory, where the material world is an illusion, with human beings defining their reality through their own suffering andbinary matrix man misery. Just like in Buddhism, I see the different realities as illusions according to what I want to believe. As is Buddhist practice, I have learned to avoid suffering by letting go of my attachments, such as having things done a certain way, on time, as they used to be, as I want them to be and material desires, to maintain my sanity and be happier, in spite of all the COVID bad news.

So, what is the holistic answer to thriving in the pandemic? Here are several analogies. Looking at Nature, animals Mikki on Antelope Island, SLC UTinstinctually know not to poop in their own den. Our dog would not poop in our yard but it was fine to poop in someone else's. Yet humans feel it is OK to pollute the water they swim in and must drink, the land upon which they grow food and the air which they must breathe. The antagonist in The Matrix, Agent Smith said: "Every mammal on this planet instinctively develops an equilibrium with the surrounding environment. But you humans do not. You move to an area and you multiply and multiply until every natural resource is consumed. The only way you can survive is to spread to another area. There is another organism on this planet that follows the same pattern. Do you know what it is? A virus. Human beings are a disease. A cancer of this planet. You are a plague." Agent Smith is telling us we need to change our behavior in order to survive.

I saw life before COVID-19 revolving around the following viruspriorities and values:

  1. Wanting instant gratification. Got to have it "fixed" within 30 days or it is no good.

  2. Satisfying only our tastes buds, regardless of health consequences.

  3. Making life's goal to accumulate more money and possessions. Worry about health later.

  4. If a little is good, more is better. Kill the disease with the "bomb" approach.

  5. If it is not broken, why fix it? Wait for symptoms to show up or blow up, before taking holistic action.

COVID-19 is offering us a chance to change this downward-spiraling scenario. Based on Agent Smith's quote above and my "wholistic" perspective, human life could not continue using these same priorities/values and survive. Morpheus explains to Neo, "If your mind can see past the programmed rules of the simulation (illusion), you will not be limited in speed or strength of the program." Neo trained himself to have powers and create solutions beyond what the Matrix program offered. We must do the same by holistically educating ourselves to survive. Neo (anagram for The One)man in video tunnel was right, he showed us our happiness is all a state of mind (our choice) and depends on whatever we believe, not the illusions in the material world. If we cling to our attachments in the material world, we will only create more suffering and misery. We must train ourselves to stop looking to the "experts" (doctors, veterinarians, politicians, leaders, bosses, etc.) for all the answers and look within ourselves instead. If we educate ourselves beyond the current "Matrix" of thinking, we can create new solutions to not only survive but thrive during the COVID-19 pandemic. That is Optimum Choices' mission: To educate others on their holistic options for people and pets so they can achieve Freedom From Illness. Try this new "wholistic" paradigm of thinking:

  1. Instead of asking how many more can I accumulate, ask what else do I need to maintain my holistic balance?

  2. Instead of asking how fast will this "cure" me or my pet ask how much longer to balance my or my pet’s WHOLE body and not just get rid my symptoms?

  3. If you eat something that is irresistibly delicious (probably containing a lot of sugar and carbohydrates) today, balance it out by eating healthy tomorrow.

  4.  Do not always buy the cheapest supplements or eat the most delicious foods but ask which choice is more immune-enhancing and life-sustaining?

We might as well adjust and get used to living in this new "matrix," otherwise our time left (as an individual and a race) will be shorter.

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

Contact us          

 Russell, Margaret & MikkiMikki at Great Salt lake

E-mail: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
Local BSF-BP Retailers

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