Optimum Choices

If you or your pet have experienced amazing results, please post it on our Facebook page by clicking the image above.






100+ years holistic experience







Accept Credit Cards Online




bullet Statistics show that the life span of America's companion animals is now half what it was in the 1950's and 1960's.
bullet Nearly 50 percent of natural deaths in older cats and dogs are attributed to cancer.

To help prevent your pet from becoming a statistic, click on the happy dog below.

Give your pet the fountain of youth and holistically help prevent cancer!

Optimum Connections

News from Optimum Choices, LLC

Welcome to the July 2007 edition of Optimum Connections, the monthly e-newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices, LLC. This newsletter is sent to the friends and customers of Russell & Margaret as well as people who signed up for a drawing at our booth at a fair or event. If you wish to unsubscribe, see the bottom of this e-mail for instructions. To receive this newsletter in your e-mail, click here.


July Sale
Current news
Oil of the month
Can nutrition make a "bad dog" into a "good dog"?
Contact us

July Sale

FREE report on What Pet Food Companies Don't Want You to Know

Dogs and cats routinely lived 15-20 years and relatively cancer-free in the 1950's. Today the average life of a Golden Retriever is 7 years. According to a Morris Animal Foundation Study (2005), nearly 50 percent of natural deaths in older cats and dogs are attributed to cancer. We feel this information is so important to keep your pet healthy and extend its life to what it should be, we are giving it away FREE. Get a free report on What Pet Food Companies Don't Want You to Know with every July order of any animal product. (If you only order a people product and still want this report, we would be glad to send it to you. Please say so in the Special Instructions box of our shopping cart.) Or order any two products and get both the report and our Optimum nutrition for dogs and cats e-Book absolutely free. You must type in "send free pet food report" or "send free July report and e-Book" in the Special Instructions box of our shopping cart to let us know you read our July e-newsletter. Offer expires at midnight on July 31, 2007.

Current News

Learn how not to kill your dog or cat with food

Nationally renowned holistic veterinarian and pet food expert Dr. Jean Hofve and award-winning author Jan Rasmusen have recorded a rare opportunity to learn everything you need to know to protect your dog or cat. This expert animal team has recorded three one-hour long sessions answering your questions on How NOT to Kill Your Dog or Cat. To start protecting your pet now, order this 3-CD set here: www.optimumchoices.com/How_NOT_to_Kill_Your_Pet.htm.

Hurricane Katrina cat still available

It is now July and no one has stepped forward yet to adopt this sweet kitty that lost its home last July, 2006. Won't you consider opening your heart to a Katrina animal? Cajun was rescued from a shelter in Louisiana following Hurricane Katrina, brought to Denver in September 2005 and quickly found a home. He thought he had his forever home, but the owner's situation changed and he became available again in July 2006 (through no fault of his own). He has no behavioral or health issues. Click here for more details.

Oil of the month

by Russell Louie


5 ml (#3357, $35.75/$41.39/$47.04)

  • Do you feel like you are spinning your wheels on the road of life?
  • Are you constantly depressed about your daily life?
  • Do you have trouble getting to sleep from too much worrying?
  • Have you tried to make a transition in life and seem stuck?
  • Have you lost hope about recovering from…?

One ancient Chinese curse reads, “May you live in interesting times.” We do indeed live in interesting times with global famine, fires, and disasters of unimagined proportions, an undeclared war from an enemy that is hard to recognize and whose battleground extends to every major metropolitan city in the world and an ever changing economy in which investors cannot figure out what to do next. So, how does one go about making a change in their life and overcome all this uncertainty and negativity we see or read in the media?

The first thing I realized when I was laid off from three jobs in a one year time period was that I cannot lose hope of better times if I was ever to make it out of my depression. During this same joblessness period, my last surviving parent (mother) died and I had to spend three months cleaning out my childhood house and preparing it for sale. When I came back home, I confronted another realization that I not only lost my last job but also my career as a developing Internet Project Manager. Having lots of ‘free time’ to reflect on what I wanted to do with my life (mid-life transition/crisis) led me to explore the potential and power of essential oils.

Hope was one of the first oils I reached for when the despair was stronger than my prospects of a new job. Hope was the oil I used after I had not had a paying job in over 12 months. Hope was the oil I used first when I was ‘told by others’ I needed to feel acceptance and gratitude for my seemingly hopeless situation and I needed to release and surrender to my feelings. That’s easy for someone on the outside looking in to say but not so easy for one currently going through the experience.

Other oil blends I used in addition to Hope are Abundance, Acceptance, Awaken, Believe, Clarity, Dream Catcher, Gathering, Gratitude, Grounding, Highest Potential, Into the Future, Live With Passion, Magnify Your Purpose, Present Time, Release, Surrender, 3 Wise Men, Transformation and Valor (all oil blend names are trademarks of Young Living Essential Oils). Well, I am living proof that there is hope and life after turning 55 this year. If you would like to discuss how I used these essential oils in my successful transition from an unemployed Internet Project Manager to an entrepreneur owning a holistic Internet business for people and pets, please contact me.

Hope is essential in order to go forward in life. Hopelessness can cause a loss of vision of goals and dreams. This blend helps to reconnect with a feeling of strength and grounding, restoring hope for tomorrow. It helps overcome suicidal depression.


  • Melissa (Melissa officinalis) brings out gentleness. It is calming and balancing to the emotions, affecting the limbic part of the brain, the emotional center of memories.
  • Spruce (Picea mariana) opens and releases emotional blocks, creating a feeling of balance and grounding. Traditionally, it was believed to possess the frequency of prosperity.
  • Juniper (Juniperus osteosperma and/or J. scopulorum) elevates spiritual awareness and creates feelings of love and peace.
  • Myrrh (Commiphora myrrha) is referenced throughout the Old and New Testaments constituting a part of a holy anointing formula given Moses (Exodus 30:22-27). It has one of the highest levels of sesquiterpenes, a class of compounds that can stimulate the hypothalamus, pituitary, and amygdala, the control center for emotions and hormone release in the brain.
  • Carrier Oil: Almond oil


Possible skin sensitivity. Diffuse, directly inhale, or add 2-4 drops to bath water. Apply 1 to 2 drops on edge of ears, wrists, neck, or temples. Put 4-8 drops on cotton ball and locate on vents.

©2005 Essential Science Publishing. Some of the information in this article is from the Essential Oils Desk Reference, which can be ordered here:
Essential Science Publishing, 1216 South 1580 West, Orem, Utah 84058, (800) 336-6308, www.essentialscience.net.

Click here to order on our Young Living World Essential Oils website. Click on Product Catalog, then pull down the menus Essential Oils/Blends A-M/Hope, or call us at (303) 271-1649 or (866) 305-2306 (toll-free).

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Can nutrition make a "bad dog" into a "good dog"?

by Margaret Auld-Louie & Russell Louie

Did you know that nutrition can make a big difference in the behavior of your dog, cat or even your child? Western medicine has separated the body from the brain, therefore we think there is no connection between physical and mental health. If a person has a mental problem, they go to a therapist or mental hospital. If your dog has a behavioral problem, you take them to a dog trainer or animal behaviorist. While these resources can be very helpful, it's just as important to have the right nutrition to feed the brain. Our brains and those of our pets are made up of physical cells that have certain nutritional requirements. If those requirements are not adequately met (as they are not with processed pet foods or the Standard American Diet), then the brain cannot function properly, which can lead to abnormal behavior. Also, an animal or person that doesn't feel well may tend to be grumpy. So improving how they feel physically can improve their mood.

I first saw the difference that nutrition can make in our pets when I switched my cat years ago from grocery store kibble to a premium kibble. The cat was very shy and nervous, which I attributed to her premature weaning and lack of socialization as a kitten. But when I made that dietary switch, I saw an improvement in her behavior. I now know that kibble is not the optimal diet for cats since they are designed to eat wet food free of carbohydrates, such as canned or raw food. So it is interesting that with even that minor improvement in her diet there was a noticeable improvement in behavior.

We have had customers report to us that their animal's behavior problems go away once they switch to a premium diet or even better, to a raw food diet. The average dry kibble diet supplies less than half of the meat protein requirements of our carnivorous pets (dogs and cats). Both dry and canned foods are lacking live enzymes (heat kills enzymes) needed by every metabolic process of the body. The body cannot send proper nerve signals or maintain proper hormonal balance without enzymes.

If an animal has a low grade infection, pain or inflammation, then the animal's nerves will always be on edge. They will tend to be crabby and jumpy just like a person with a headache. Sometimes symptoms of the above are not obvious. Getting a generous amount of Omega oils (essential fatty acids) and antioxidants in the diet will help with any infection, inflammation and other immune system deficiencies.

Proper nutrition is a big factor in balancing the glands and maintaining the proper hormonal levels. Fear and aggression can be the result of imbalanced hormones just like anti-social behavior can be linked to imbalanced hormones in people. Many animals have hidden adrenal and thyroid gland defects due to poor breeding practices, over vaccinations and poor diet leading to an endocrine/immune system imbalance. As we now know from the field of psychoneuroimmunology, there is a close connection between the hormonal, immune and nervous systems.

One of the best ways to insure an animal's emotional problems are not caused by a nutritional deficiency is to add a superfood product to all dry kibble and canned food diets. These processed foods are lacking in enzymes and usually have vitamins, Omega oils, amino acids, minerals, etc. added back because of their nutritional deficiencies.

Here are some examples of what a good superfood addition can make in an animal's behavior:

I've been giving my 4 year old dog BioPreparation for about 6 months. She has vaccinosis and has always been leery of strangers and aggressive towards some other dogs. Well, I'm very happy to report that my dog has calmed down SO much!! Now, instead of growling/barking at people when I stop to talk to them on our walks, she very calmly stands there and waits until we continue our walk.
Gail, Kinga, and Kizzy

I started our dog Lil' Boomer on BioPreparation because she was just getting older and didn't jump in the window, sofa, or bed as often. But boy since she started on this product the change has been wonderful. She seems to be more agile. But the change I saw and love the most is her reaction to the thunder storms. It's not that they don't bother her anymore but she does handle them with a little less stress and once the storm passes she recovers more quickly. It used to take hours before she would stop panting, shaking, and sticking to me like glue. Now, within about half an hour of the storm passing, she relaxes.

So, if your dog or cat has behavioral issues that you haven't been able to solve, think about improving your pet's nutrition before giving up on their fears, aggression, anti-social and other undesirable behavior. To learn more about feeding the optimum diet for dogs and cats, read our Holistic Choices e-Book: Optimum nutrition for dogs and cats available here: www.optimumchoices.com/e-books.htm. We also recommend the new audio series by pet food experts Dr. Jean Hofve and Jan Rasmusen, How NOT to Kill Your Dog or Cat, available from Optimum Choices here: www.optimumchoices.com/How_NOT_to_Kill_Your_Pet.htm.

Good nutrition is critical for our children as well. It's not a stretch to propose that the brains of violent children (such as school schooters) could be malfunctioning partly because of inadequate nutrition. Proper nutrition is essential to the development of the brain and nervous system in growing children. They need Vitamins A and D in high amounts as well as saturated fatty acids. These vitamins are found only in animal foods, leaving vegetarian children particularly at risk. While beta carotene (a Vitamin A precursor) is found in vegetables, children can't convert it to Vitamin A and even adults may have difficulty making the conversion. Without these essential nutrients, which are low in the Standard American Diet (SAD), their brain and nervous system cannot develop properly. To learn more about feeding the optimum diet to your children, read our Holistic Choices e-Book: Optimum nutrition for people available here: www.optimumchoices.com/e-books.htm.

Note: This article is educational in nature and is not intended to be a substitute for veterinary or doctor care. If your animal or child has any health or behavioral issues, please have your veterinarian or doctor evaluate your animal or child before making dietary changes. To find a holistic vet, go to: www.holisticvetlist.com.  

Contact us

Click here to give your pet
the fountain of youth today!


General Information: Russell@OptimumChoices.com
Webmaster: Webmaster@OptimumChoices.com
Newsletter Editor, Margaret Auld-Louie: Editor@OptimumChoices.com


866-305-2306 (toll-free)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.). If you would like a return call outside those hours, please specify what days and times are best.

Location (call first for appointment)

416 Plateau Pky
Golden, CO 80403-1533

Return to top.



Home Products Services Information Contact Us Shop Online
Nothing on this website has been evaluated by the FDA. This information is not intended to diagnose, treat, cure or prevent any disease. Please see a qualified healthcare practitioner for any disease or illness.
Send e-mail to info@OptimumChoices.com
with questions or comments about this web site.
Optimum Choices, LLC     Copyright © 2021     Last modified: 04/10/21