Optimum Choices

If you or your pet have experienced amazing results, please post it on our Facebook page by clicking the image above.






100+ years holistic experience







Accept Credit Cards Online




Freedom From Illness:
Optimum Choices

December 2020
Welcome to the monthly Freedom From Illness wholistic newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. To receive this newsletter by e-mail or to unsubscribe, see the footer at the very bottom.


December Sale
Pet Food Recalls
Nature's Vitamin Chest 102
Contact us

December Sale


Discount Code= 5GIVE

If you have a dry roof over your head tonight, you know where your next day's meals are coming from, you and your family (including 4-legged children) are relatively healthy, you have a job or source of income, then give thanks. Whether you celebrate Christmas, Chanukah, Kwanzaa, Eid ul-Fitr or the Winter Solstice, the spirit of sharing with those less fortunate is embedded in the holiday greetings. Think of what you are grateful for this season and SHARE your abundance. From now until next month's e-newsletter is published, get a 5% discount off your entire order. Enter "5GIVE" (the number "5" and the word "GIVE" with no spaces) in the Discount Coupon box in our shopping cart. 

You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total. This discount may not be combined with our autoship, volume, referral bonus, professional or other discount.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation or BioSuperfood for a 5% discount AND in addition, get the 5% monthly discount above, for a total of 10% off the full retail price of a single bottle. No other discounts can be applied.

If you miss our monthly e-newsletters containing the current month's discount code, go to our home page and select the green [Newsletters] button in the center table. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.

Current News

Pet Food Recalls

The pet food recalls continue. FDA Alert: Certain Lots of Pet Food from Multiple Brands Recalled for Aflatoxin. From the FDA website: specific pet food products manufactured by Sunshine Mills under several brand names, may contain unsafe levels of aflatoxin. Aflatoxin is produced by the Aspergillus flavus mold, which can grow on corn and other grains. At high levels, aflatoxin can cause illness and death in pets. Symptoms may include sluggishness, loss of appetite, vomiting, jaundice (yellowish tint to the eyes or gums due to liver damage), and/or diarrhea. In severe cases, this toxicity can be fatal. In some cases, pets may suffer liver damage but not show any symptoms. Brands include, Family Pet Meaty Cuts®, Heartland Farms®, Champ®, Field Trial®, Good Dog, Hunter’s Special®, Old Glory®, Paws Happy Life®, Pet Expert, Principle, Retriever®, River Bend, Sportsman’s Pride®, Sprout®, Thrifty®, Top Runner® or Whiskers & Tails. For a complete list, with Lot Numbers, go to the FDA web page: Sunshine Mills, Inc. Expands Previously Announced Voluntary Recall of Certain Pet Food Products Due to Potentially Elevated Levels of Aflatoxin.

Want to avoid all these recalls? The best "wholistic" suggestion to prevent danger to your pet is -- STOP feeding dry kibble pet food. In our "wholistic" opinion, dry kibble pet food containing grains is the least nutritious form of food to feed a carnivore. It is nutritionally equivalent to feeding meat-flavored cookies to your child. Furthermore, a majority of all pet food recalls is with dry food. Canned food, freeze-dried food and raw food have a much lower percentage of recalls. For the latest recalls, go to:

Dog Food Recalls or FDA website

To read more on our "wholistic" philosophy on pet food, go to the following links:

Pet Food Recall
Holistic Pet Food

For a very revealing report on pet food, click the link:

What Pet Food Companies
Don't Want You to Know


Nature's Vitamin Chest 102

In our previous newsletter, Nature's Vitamin Chest 101, we stated why we have branded our whole, superfood, bio-algae concentrates products (BioSuperfood for people and BioPreparation for pets) Nature's Vitamin Chest in a capsule. Research shows that absorption and utilization of nutrients from laboratory-made, isolated supplements (suchsuuplements as a Vitamin C pill or fish oil capsule) is only 15-25%. On the other hand, absorption and utilization of nutrients from whole food products (like oranges, salmon and algae) is 90-95%. In these uncertain economic times, it literally pays to eliminate inefficient and ineffective supplements. In Nature's Vitamin Chest 101, we suggest first looking at the multivitamins and general overall isolated supplements taken (or given to your pet) for no one specific symptom or reason. Once these have been evaluated, the second step is to evaluate the isolated supplements taken for specific symptoms, such as Product A for arthritis, Product D for digestive issues, Product I for the immune system, etc. From our holistic perspective, many of these symptoms occur because we eat (or give our pets) a poor nutritional diet.

If you eat processed foods, white sugar, white flour, diet soda pop, use artificial sweeteners, GMO ingredients (wheat, corn and soy), there is a very good chance you are nutrient deficient. If the meat you eat (or give your pet) comes from a regular grocery store and is raised in CAFO's (Concentrated Animal Feeding Operations), rather than pasture-raised and fed organically, there is a very good chance you are nutrient deficient. If farmthe seafood you eat (or feed your pet) is farm-raised, there is a very good chance you are nutrient deficient. If the produce you eat is grown on a factory farm, using synthetic fertilizers, grown from GMO seeds and sprayed with Roundup weed killer, chances are you are not only nutrient deficient but your gut is not efficiently absorbing all its vital nutrients (from food and supplements) adequately. Uncover our holistic research into the modern-day nutrient-deficient diet in the follwing articles:

  1. Lack of minerals leads to lack of health

  2. Organic IS Better

  3. Am I Getting-Giving Enough

With over 5,000 individual nutrients (including over 4,000 live enzymes) and 90-95% absorption and utilization of nutrients, BioSuperfood for people and BioPreparation for pets may help compensate for this nutrient-deficient diet. To determine which ones are not serving you or your pet, BioSuperfood-f2 & f3start with the cheapest ones, ones your friend recommended, ones you bought on BOGO sale but show no benefits yet, ones you skipped or temporarily run out of and not notice any difference... your choice. Try decreasing your or your pet's daily amount of a single product by 25% for 1-2 weeks. If you do not notice any difference, then decrease by another 25% the second 1-2 weeks. Keep decreasing until you have eliminated it altogether. How do you or your pet feel after 1-2 months? Notice any difference in your or your pet's symptoms, energy level, digestion, flexibility, memory, alertness, sleep habits, ability to handle stress, etc.? Some of our clients have been able to save money and simplify their life by eliminating inefficient and not needed isolated supplements. How do we know this works? Here are some anecdotal examples:


money vs. pills

The final step is to increase our whole superfood products up to an advanced level, according to your body weight and health conditions. Our general guidelines are to work up to one capsule per 20 pounds (9 kg) of body weight, up to about 60 pounds (27 kg), for health maintenance. Over 60 pounds (27 kg), we suggest one additional capsule per 30 pounds (13.6 kg) of additional body weight for maintenance. One can use less for sensitive bodies, those with previous digestive, high blood pressure, heart, kidney or liver issues and those that already eat a fairly good diet (no diet pop, artificial sweeteners, fried foods, fast foods, fattening desserts every day, etc.). One can use more for a body with symptoms, active infections, acute injuries, recent surgery or any degenerative disease. One can increase the maintenance amount by 1.5-2.0, times as needed and tolerated by the body, for advanced purposes.

For example, for an average 120-150 pound body we would suggest working up to 5-6 capsules/day for general nutritional maintenance and minor symptoms of imbalance and up to 7-12 capsules/day for advanced benefits and any degenerative conditions. Remember, one is not increasing supplements of pills/capsules but increasing their intake of superfood (like oranges, salmon, algae, bee pollen, etc.). Many of our clients have been able to save money and simplify their life by eliminating inefficient and not needed isolated supplements. Discover these great testimonials.

New Website-please read
if you order online

Our NEW redesigned website will launch soon. More user-friendly, easier navigation menus, holistic blog, more efficient shopping cart and many more state-of-the-art web site features:

  1. When you order for the first time, you will be asked to [Register/Login] to create an account. Once your personal information is entered, our shopping cart will remember your data for future sales and all you have to do is Login.

  2. If you already know what product(s) you want, there will be a [Shop-Product] button on the home page for all our major products.

  3. The people and pet product lines will be segregated out for faster product information and easier buying.

  4. All our nutritional articles will be published in our holistic blog section for easy reference and keyword searches.

  5. Our home page will have a powerful [Search for Health Conditions or Products] box for locating holistic solutions quickly.

Contact us          

 Russell, Margaret & MikkiMikki at Great Salt lake

E-mail: info@OptimumChoices.com

303-271-1649 office
866-305-2306 (toll-free)
Office hours are 11:00 AM - 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products for local pick up (except for emergencies). For purchases in the Denver, CO, area, please visit one of the other independent retailers at:
Local BSF-BP Retailers

Return to top.



Home Products Services Information Contact Us Shop Online
Nothing on this website has been evaluated by the FDA. This information is not intended to diagnose, treat, cure or prevent any disease. Please see a qualified healthcare practitioner for any disease or illness.
Send e-mail to info@OptimumChoices.com
with questions or comments about this web site.
Optimum Choices, LLC     Copyright © 2021     Last modified: 04/10/21