Optimum Choices

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Freedom From Illness—Optimum Choices


December 2013, News from Optimum Choices
Welcome to the monthly Freedom From Illness e-newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. This newsletter is sent to the friends of Russell & Margaret, customers of Optimum Choices, as well as people who signed up for a drawing at our booth at a fair or event. If you wish to unsubscribe, see the bottom of this e-mail for instructions. To receive this newsletter in your e-mail, click here: Subscribe Newsletter.


December Sale
Free e-Book
You Know Your Pet Best
Book—Finding Traction: Recapture Your Drive at Work
Contact us

December Sale

Santa Dog

Optimum Choices' winter mascot—
Santa Dog.

Discount Code = 5GIVE

From now until next month's e-newsletter is published, we are offering a 5% discount off your entire Our dog Mikki with Santaorder. Simply enter "5GIVE" (the number "5" and the word "GIVE" with no spaces) in the Discount Coupon box of our shopping cart. You must press the green [Recalculate] button in the lower left to see this discount calculated in your order total. Then select the green [Go To Payments] button to complete your order. This discount is only available to our customers who read this e-newsletter and order online. This discount is not advertised to the general public. This discount may not be combined with our autoship, volume, referral bonus, professional or other discounts. Discount is valid until next month's e-newsletter is published with a new discount code.

HINT: for maximum savings, order any Starter Pack (three bottles) of BioPreparation, BioSuperfood and/or ALPHA-G for a 5% discount AND in addition, get the 5% discount above, for a total of 10% off the full retail price. No other discounts can be applied.

HINT: if you ever miss our monthly e-newsletters containing the current month's discount code, you can always go to our home page and select the green [Newsletters] button in the left column. Then click the appropriate year and subsequent month buttons to view our current month's e-newsletter and "secret" discount code.


Free e-Book

From now until December 31, 2013, every order qualifies for a free e-Book. Choose any one of our e-Books below:

Save Your Dog or Cat
Secrets of Longevity: Optimum nutrition for people
How to become a canine massage provider

In the Special order (mailing) instructions or Discounts box on the second page of our shopping cart simply enter "FREE e-Book" and tell us which title you would like with your order.


Save Your Dog or Cat e-Book Secrets of Longevity e-Book How to become a canine massage provider e-Book



Current News

Because of the amazing demand for our "wholistic" consulting and revolutionary products, we have to limit every inquiry (e-mail and telephone) to 15 minutes in order to help all those in need. After the first 15 minutes we charge our normal consulting fee. Please make use of all the free resources available 24 hours/day, by clicking on the buttons in the left-hand menu of every product page. Thank you in advance.

Open Letter from the Owner:

Russell Louie at workIf you have experienced any of the following, please read my Open Letter from the Owner in our October 2013 e-newsletter:

  1. Late or missing orders

  2. Late or never answered e-mails and voicemails

  3. Lack of the superior customer service Optimum Choices
    is known for


New Video

Optimum Choices has 90+ years of wholistic experience to help you achieve
 Freedom From Illness

saving pet's lives
Click on video above

Saving Pet's Lives


You Know Your Pet Best
by Margaret Auld-Louie

An episode of Grey’s Anatomy last season featured a story about a mother who thought her child’s symptoms indicated something seriously wrong with him. She had been dismissed by multiple doctors at multiple hospitals and appeared to be an overly neurotic mother. However, Dr. Meredith Grey, a mother herself, believed the mother and eventually tracked down what was wrong. It turned out the mother was right—there was something seriously wrong with her child that was caught just in the nick of time, before it killed him. This story illustrates that parents know their children best and can often tell when something is seriously wrong, even if the doctors do not believe them.

We feel that the same is true for pet “parents,” if you have had your pet for any length of time. By living with your pet on a day-to-day basis, you get to know what’s normal for your pet and can learn toIris recognize when something is wrong just from your pet’s behavior. We recently experienced this with our cat, Iris. She had been very ill with acute pancreatitis in August, but was doing better and eating again, though her feeding tube had not yet been removed. Then her eating fell off some and she became more lethargic. She was acting just like she did when she had an abscess 2 years ago from our cat, Julius, attacking her. Her feeding tube had come loose and was sliding in and out. When we looked at it, we saw discharge and, together with her behavior, concluded she must have an infection there. We took her to the vet, who removed the tube, but said there was no sign of an infection. So she did not prescribe antibiotics. In the vet's defense, she did not want to give Iris antibiotics unnecessarily as it might cause nausea which would hinder Iris’ recovery from a severe digestive illness.

Iris ate better the next day but we had just given her the appetite stimulant drug that she gets every 3 Iris eating grassdays. The vet thought Iris was fine since she was eating better. However, Iris was not fine. The next day, her eating fell off again and late that night her neck swelled up with a big abscess near where the tube had been. The next morning, the abscess burst, draining pus and blood. Being a weekend, we had to go to the emergency vet clinic, to get the abscess cleaned and antibiotics. Iris immediately started to eat better after getting antibiotics, just like her previous abscess. So, it turned out our instincts were right, despite what the vet (a highly trained internist) concluded. The moral of this story is to trust your instincts about your pet, despite what any expert tells you. Fortunately Iris made a full recovery from the abscess and is continuing to improve from the pancreatitis.

If you choose to help your pet holistically, you may also find yourself in a situation where you have to vetchoose whether to follow your instincts about what is right for your pet or do what the vet tells you to do. Not all vets are open to holistic care or raw diets. Even a holistically-oriented vet may be against those holistic products or treatments they are not personally familiar with. We would not suggest going against your vet’s advice, since they have professional medical knowledge that you lack. You should always take their advice seriously. However, your vet is a partner in your pet’s health, not the ultimate authority. As your pet’s parent, you have the right to make the final decision on how to treat your pet.

If our vet has a concern about something we want to give our pets, we do research to find out if their concerns are valid. Sometimes their concerns are justified. Not all people herbs or supplements are safe pillsfor dogs or cats, so it makes sense to investigate them. For example, alpha lipoic acid, a supplement used by people, is toxic for cats. Also, herbs or isolated supplements can have actions similar to drugs, or interfere with drug therapy. Whole food products are generally safer than herbs or isolated supplements. While herbs or supplements can cause side effects or interfere with medications, whole food products do not. Obviously, avoid toxic foods to dogs and cats, such as onions, chocolate, etc. but if the food is safe foralgae animals, such as algae, fish or rice, then supplementing with it is probably not going to pose a danger to your pet or interfere with medications. Single ingredients extracted from food, such as fish oil, can cause problems (such as thinning of the blood), or glucosamine (raising blood sugar). Vets are aware of possible problems like that, which is probably why they tend to reject all products they are not familiar with, including whole food products. We would encourage you to do your own research on the holistic treatments and products you want to give your pet, and then as a responsible pet parent, make an informed decision on what is best for your pet. You are the ultimate authority for your furry child.


Iris in Mikki's stroller

Iris in Mikki's stroller. Mikki is our 17 year old Chihuahua mix that is arthritic and cannot walk far.


Book Review:

Finding Traction: Recapture Your Drive at Work by Sherry Ray

I first want to introduce you to a very special person, Sherry Ray. Sherry was my very first business coach when we started Optimum Choices (2002). I needed to make the transition from a 20+ year corporate Finding Traction by Sherry Rayemployee to an Internet entrepreneur. For those that have never done this before, there is a lot of corporate baggage to let go of and lessons to learn in order to be successful, in spite of how easy the business gurus tell you it is to start an Internet business. With Sherry's guidance our revenues increased by 600% over 5 years. Today Optimum Choices is the largest independent Internet distributor in the world for both BioPreparation and ALPHA-G, thanks, in part, to Sherry's business coaching. But our connection does not stop there.

Sherry was the proud pet parent of two lovely Golden Retrievers. According to veterinary statistics the average life span of a Golden these days is 7-8 years. As her Goldens became seniors she asked us how she could prolong their life and give them the best quality of life possible. We, of course, told her we give a bio-algae concentrates product called BioPreparation to our pets. Sherry faithfully followed our lead and her Goldens both lived to be 15 years old. In honor of her two Golden Retrievers and her expert coaching abilities (turning a geeky engineer into a successful Internet entrepreneur), I would like to introduce you to Sherry's upcoming book.

Finding Traction: Recapture Your Drive at Work is for anyone who is stuck, whether an employee, manager or business owner. Sherry's cites incredible statistics that show:

  • 70 percent of Americans are discontented with their job

  • 65 percent of Americans say getting rid of their boss would make them happier
    than a salary increase

Are you in one of the statistics above? Sherry uses her passion and challenges in race car driving as an analogy in how to overcome many work-related lessons. To show that her techniques work not just for her, she gives her own clients' success stories as proof. I can relate to many of her clients' cases as I have experienced the very same lessons in my journey towards becoming a successful Internet entrepreneur and "wholistic" wellness coach. One of my often used excuses in my coaching sessions with her was, "I cannot do that, that is not normal." Sherry's reply was always, "What is normal?" Sherry made me define a "new" normal for myself that was more confident, risk-taking, adventurous, visionary and passionate about taking humanity to the next level in "wholistic" wellness.

Unlike the old school business coaches that try to fit you into their standard boxes (labels or categories) Sherry embraces your talents, individuality and diversity to turn your passion into a new career. Whatever your blocks are, Sherry will help you uncover and then overcome them. Even the hidden blocks will not escape her scrutiny. Sherry will not let you get away with the old victim attitude (the economy is bad, I am too old to go back to school, who is going to hire someone my age, etc.) if you really want to succeed and become unstuck (gain traction). The new economy requires new thinking and finding your authentic self and Sherry will help you do both.

For an excellent holiday gift for someone who is stuck in their job or career, including yourself, why not order Finding Traction: Recapture Your Drive at Work now. Click her book title above to order or go to her website: www.SherryRay.com. Tell her Optimum Choices sent you.


Contact us           

 Russell, Margaret & MikkiMikki at Great Salt lake


General Information: info@OptimumChoices.com

866-305-2306 (toll-free)
Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.), Monday-Friday. If you would like a return call outside those hours, please specify what days and times are best.

Location (available by appointment ONLY)

416 Plateau Pkwy
Golden, CO 80403-1533
We are an Internet-only, mail order company and do not stock products
for local pick up (except for emergencies). Please visit one of the local retailers at:

Local BSF-BP Retailers

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