Welcome to the monthly Freedom From Illness
e-newsletter from Russell Louie and Margaret Auld-Louie at Optimum Choices. This
newsletter is sent to the friends of Russell & Margaret, customers of Optimum
Choices, as well as people who signed up for a drawing at our booth at a fair or
event. If you wish to unsubscribe, see the bottom of this e-mail for
instructions. To receive this newsletter in your e-mail, click here:
From now until next month's e-newsletter is published,
we are offering a
5% discount off
order. Simply enter "5PUMPKIN"
(the number "5" and the word "PUMPKIN" with no spaces) in
the Discount Coupon box of our shopping cart. You must
press the green [Recalculate]
button in the lower left to see this discount calculated
in your order total. Then select the green [Go To
Payments] button to complete your order. This
discount is only available to our customers who read
this e-newsletter and order online. This discount is not
advertised to the general public. This discount may not
be combined with our autoship, volume, referral bonus,
professional or other discounts. Discount is valid until
next month's e-newsletter is published with a new
HINT: for maximum savings, order any Starter Pack
(three bottles) of
for a 5% discount
AND in addition, get the 5% discount above, for a
total of 10% off the full retail price. No other
discounts can be applied.
HINT: if you ever miss
our monthly e-newsletters containing the current month's
discount code, you can always go to our home page and
select the green
button in the left column. Then click the appropriate
year and subsequent month buttons to view our current
month's e-newsletter and "secret" discount code.
Because of the amazing demand for our "wholistic"
consulting and revolutionary products,
we have to limit every inquiry (e-mail and telephone) to 15
minutes in order to help all those in need. After the first 15
minutes we charge our normal
consulting fee. Please
make use of all the free resources available 24 hours/day, by
clicking on the buttons in the left-hand menu of every product
page. Thank you in
Many of our clients have experienced
the following over the last 12 months:
Late or missing orders
Late or never answered e-mails and voicemails
Lack of the superior customer service Optimum Choices
is known for
As owner of Optimum Choices, I am sorry for this poor customer service. I
apologize to everyone that has experienced any of the above. Please forgive me—it was not because we do not value our good returning clients. Due to an
accidental fall in June, 2012, in which I sustained a concussion, the resultant
Mild Traumatic Brain Injury (MTBI) temporarily left me with brain
impairment. I have been unable to function as efficiently as before. My recovery has
required treatment from more than 4 doctors (M.D., O.D., D.C., Ph.D.) and 4
therapists (occupational, cognitive, vision and bodywork therapy). Ironically,
the very last e-newsletter I wrote in October 2012
(It Takes 9 Months/Weeks) discussed
how long it takes certain parts of the body to heal. Based on my personal
experience with the MTBI, I added another body part, the Brain. It can take the
brain 6 months to 5-10-20+ years to heal from even a mild fall/accident and subsequent
concussion (TBI-Traumatic Brain Injury).
Even though I cannot confidently say I
am 50% recovered, the good news is that I am making slow progress. All my
doctors and therapists say that any progress is good news. The other good news is
that I hired an Administrative Assistant to help me run Optimum Choices during
this very difficult time. Michelle is now helping me process the high volume of
orders from the incredible demand for our “wholistic” products. She is starting
to focus on learning how our advanced nutritional products work so she can also help me
answer all the support questions of why our whole food products work so well
when doctors and vets have run out of options. See our Facebook
Freedom From Illness, for testimonials.
We were recently asked when the holistic pet
movement started. Russell has a unique perspective because he has lived a
“wholistic” lifestyle for 60+ years. His answer is the holistic pet
movement did not just recently start. Instead, we ended the practice of
“wholistically” feeding our pets 50-60 years ago to honor the modern day
needs of convenience and cheaper pet food. After seeing the
ramifications on their health of feeding this cheaper processed pet food
for 60 years, people are now going back to feeding “wholistically” what
Nature intended our carnivorous pets to eat in the wild: pure meat.
When Russell was growing up in the 1950's, dogs
routinely lived to be 15-20 years old and rarely got allergies, cancer,
diabetes, obesity, autoimmune diseases, etc. It was not uncommon for a cat
to live to be 20+ years old. Kidney disease and
diabetes in cats was
almost unheard of. Today’s statistics show the following:
life span of a Golden Retriever is only 7-8 years.
some dog breeds senior at 10 years.
nearly a 50% chance of older pets getting cancer.
Retriever has a 63% chance of contracting cancer.
By the 1960's, when Margaret was growing up,
commercial pet food had become the accepted way to feed pets if you
lived in suburbia. The dog she grew up with was fed grocery store
dry kibble, Alpo canned food, Gaines-Burgers and Milk-Bone® treats. He died at
the age of 11 from "old age hepatitis". The vet considered that to be a
normal development for the dog's age.
Why has our pets’ health deteriorated? After
World War II, Americans were riding a wave of affluence and benefits of
industrialization of food production. 60 years ago people were still going to the
butcher to buy meat scraps and raw meaty bones (frequently given free)
for their pet. The first canned pet food was horse meat. Society
objected to this source so manufacturers
looked at using the wastes in human-grade meat production (parts unfit
for human consumption such as
intestines, udders, heads, hooves and possibly diseased animal parts).
With more and more two-income
households there was a demand for even
cheaper more convenient pet food. At the same time, human food
manufacturers were looking for a way to profitably get rid of their
grains unfit for human consumptions (too old and moldy). Manufacturers
combined the above two motives into dry kibble pet food. Today most
large pet food companies are owned by human food manufacturing
conglomerates. This trend satisfied the need for more convenient and
cheaper pet food but what was the cost? From our "wholistic"
perspective, dry kibble is the worst nutritional pet food one can
feed a carnivorous pet. It is like feeding fruit- or vegetable-flavored
cookies to your child and wondering why they are obese and
diabetic after 10 years. Just look at the appalling
health statistics above from feeding processed pet food.
Why is this trade-off of convenience and
cheaper pet food suddenly unacceptable? One need only look at society’s
changed value of pets. Here are the changes from survey results started
56 years ago to the following question:
Do you consider your pet(s) a part of your
1957 = 43%
2004 = 97%
When people consider pets members of the
family, they start considering using the holistic health
their pets that became popular for people in the 1990's—healthy diet,
acupuncture, herbs, supplements, bodywork, etc. In the past decade,
there has been an explosion of interest in providing pets with the same
holistic modalities and healthy diets that are available for people. It
is now becoming mainstream, rather than an oddity, to treat a dog with
acupuncture, massage or physical therapy, as well as feed a
premium or raw food diet. People are becoming aware that the convenience of a
commercial pet food diet can often result in poor health for their pet.
If you want your pet to live to be 15-20 years
old and still be relatively healthy, feed what pet guardians fed before
the advent of commercial pet foods—raw meat, organs and meaty bones (ideally
pasture-raised animals). It is most important to feed a balanced meaty
diet not just ground up muscle meat from the grocery store. To learn how
to feed a balanced, “wholistic” diet read our e-Book Save Your Dog or
go to our website and click the [Products/Books/Nutrition-Animal] green
buttons to see the books we used to educate ourselves. Or click this
Our last cat lived to be 21+ years old, due in part to switching her to
a raw diet.
Is feeding healthy,
"wholistic" pet food expensive? If one waits until
lab tests confirm a degenerative disease, the total cost to treat that
disease will more than surpass any proactive holistic measures, such as
improved diet and nutritional products given over the lifetime of your
pet. Statistics show nearly 50% of natural deaths in older cats and dogs
are attributed to cancer.
An initial cancer diagnosis and lab tests could easily run $2-4,000.
Together with ongoing cancer treatment, total medical bills could reach
as much as $10,000. For an average 10 year old pet consider these
questions based on the following calculation:
X 12 months X 10 years = $9,960
Do I feel
confident my pet will be in the 50% that will not get cancer?
If I spend an
extra $83/month over 10 years to keep my pet healthy rather than
$10,000 on cancer treatment at the end, is this break even point
Is allowing me
to enjoy the companionship of my pet for 15-20 years (instead of
7-10 years for the average pet today) and still have my pet be
relatively healthy worth an extra $83/month?
You be the
judge as to what is appropriate and affordable for your pet(s). Next
month we will discuss the beginnings of the holistic people movement.
303-271-1649 866-305-2306 (toll-free) Normal office hours are 11:00 AM – 7:00 PM Mountain Time (U.S.),
Monday-Friday. If you would
like a return call outside those hours,
please specify what days and times are
Location: (available by appointment
416 Plateau Pkwy Golden, CO 80403-1533 U.S.A. We are an Internet-only, mail order company and do not stock products
for local pick up (except for emergencies). Please
visit one of the local retailers at:
Nothing on this website has been evaluated by the FDA. This information
is not intended to diagnose, treat, cure or prevent any disease. Please
see a qualified healthcare practitioner for any disease or illness.